Social Selling & Prospecting - 2015 LMA/Blinder Digital Revenue Summit

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Seth Long

How Sound Publishing is helping local businesses expand their social media reach.

Social Media

In print & online, Sound Publishing…
 Publishes 49 daily, weekly & monthly newspapers
 Serves 100+ communities in Washington
 Draws 2.3 million monthly unique digital visitors
 Inserts more than 18.7 million preprints monthly
 Distributes to more than 655,000 households

President
Vice Presidents
Publishers
Sales reps
Wholly-owned subsidiary of
Black Press, Ltd. of Victoria, B.C.
~90 multi-platform sales reps
working entire product portfolio
Generally, no special digital
goals or comp plans

2013 – Began testing social media
streams with Friends To Follow in 1
regional market (1 daily, 2 weeklies)

2013 – Began testing social media
streams with Friends To Follow in 1
regional market (1 daily, 2 weeklies)
RESULT: 20% of sales claimed social
media as the driving factor

Get more from your
Facebook investment
 Increase your reach
 No extra effort
 Low cost

Great for
businesses of
all categories
 Healthcare
 Restaurants
 Real estate
 Auto
 Services
 Retail
 Financial

Total Audience
Coverage
But limited availability

Total Audience
Coverage
But limited availability
Only sold in bundles

Wilder Auto
 Photo of every sale
 FB Likes have
improved

Black Bear Diner
 Posts specials 3x daily

Black Bear Diner
 Posts specials 3x daily
 People expect it now

Black Bear Diner
 Posts specials 3x daily
 People expect it now
 Competes with other
diners for top spot

The Hidden Bush
 New client
 Legal recreational
cannabis store

The Hidden Bush
 New client
 Legal recreational
cannabis store
 No complaints

Options
 Inline photos & video
 Facebook
 YouTube
 Twitter
 Instagram
 Google+
 RSS

To-do list
 Segmentation
 Leads generator

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"You can download this product from SlideTeam.net" This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Facebook Marketing Powerpoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty seven slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3gqLcrJ

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Social Selling & Prospecting - 2015 LMA/Blinder Digital Revenue Summit

1. In print & online, Sound Publishing…  Publishes 49 daily, weekly & monthly newspapers  Serves 100+ communities in Washington  Draws 2.3 million monthly unique digital visitors  Inserts more than 18.7 million preprints monthly  Distributes to more than 655,000 households

3. President Vice Presidents Publishers Sales reps Wholly-owned subsidiary of Black Press, Ltd. of Victoria, B.C. ~90 multi-platform sales reps working entire product portfolio Generally, no special digital goals or comp plans

4. 2013 – Began testing social media streams with Friends To Follow in 1 regional market (1 daily, 2 weeklies)

5. 2013 – Began testing social media streams with Friends To Follow in 1 regional market (1 daily, 2 weeklies) RESULT: 20% of sales claimed social media as the driving factor

6. 2013 – Began testing social media streams with Friends To Follow in 1 regional market (1 daily, 2 weeklies) RESULT: 20% of sales claimed social media as the driving factor 2014 – Expanded feature to all titles, improved feature profile and saw similar results across all markets

7. Get more from your Facebook investment

8. Get more from your Facebook investment  Increase your reach  No extra effort  Low cost

9. Great for businesses of all categories  Healthcare  Restaurants  Real estate  Auto  Services  Retail  Financial

10. Total Audience Coverage

11. Total Audience Coverage But limited availability

12. Total Audience Coverage But limited availability Only sold in bundles

13. Wilder Auto  Photo of every sale

14. Wilder Auto  Photo of every sale

15. Wilder Auto  Photo of every sale  FB Likes have improved

16. Wilder Auto  Photo of every sale

17. Wilder Auto  Photo of every sale

18. Wilder Auto  Photo of every sale  FB Likes have improved

19. Black Bear Diner  Posts specials 3x daily

20. Black Bear Diner  Posts specials 3x daily  People expect it now

21. Black Bear Diner  Posts specials 3x daily  People expect it now  Competes with other diners for top spot

22. The Hidden Bush  New client

23. The Hidden Bush  New client  Legal recreational cannabis store

24. The Hidden Bush  New client  Legal recreational cannabis store  No complaints

25. Options  Inline photos & video  Facebook  YouTube  Twitter  Instagram  Google+  RSS

26.

27. To-do list  Segmentation  Leads generator

28. To-do list  Segmentation  Leads generator

Social Selling & Prospecting - 2015 LMA/Blinder Digital Revenue Summit

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