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201411 corporate publishing_en
FAKTUM is a communications agency based in Heidelberg, Germany that provides strategic consulting services in corporate communication, branding, corporate publishing, and public relations. It has supported reputable national and international companies since 1992. FAKTUM sees corporate publishing as a journalistic challenge and works to create inspiring content across various channels like magazines, newsletters, websites and social media to strategically shape companies' external perceptions. It provides end-to-end services from content creation to design, production, marketing and distribution. Some of FAKTUM's clients include Volkswagen AG, SEW-Eurodrive, Bosch Rexroth and Trade Fair Düsseldorf.
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201411 corporate publishing_en
- 1. CORPORATE PUBLISHING Convincing journalism ©FAKTUM 2014
- 2. FAKTUM – Communicatinguniquely 2 Shaping external perception FAKTUM initiates opinion forming processes and drives them forward. In close cooperation with our customers we work out qualitative statements as the basis of authentic and unique positions in communication. Our strategic concepts guarantee sustainability. Continual communications processes and an integrated media presence generate attention and strengthen differentiation from the competition. An unmistakeable communication style with intelligently set emotional accents provides appeal.
- 3. The agency 3 FAKTUM MARKETINGI Communication I PUBLIC RELATIONS is an owner-managed communications agency in Heidelberg. We have supported reputable nationally and internationally operating companies since 1992. As a communication agency we offer strategic consulting in Corporate Communication, Brand Communication, Corporate Publishing and Public Relations. Founded: 1992 9 employees in Germany • Associated graphic atelier with 7 employees 9 employees in China • Offices in Beijing and Shanghai Member of an international network of owner-managed PR agenciesMichael Fass Owner / Managing Director
- 4. Multi channel publishing Tabletpublishing Annual reports Corporate Publishing – convincing journalism Online newsletters Customer magazines CSR publications White books Strategy brochures Employer branding Staff newspapers Social media publishing 4
- 5. Corporate publishing hasto inspire We see every publication as a journalistic challenge. Only premium visualisation and inspiring contents as well as ambitious texts will create a product that inspires readers. We pursue inquiring target groups on smartphones, tablets, in browsers or in a printed medium. Corporate communication, just like basic media services, has long become independent of specific media. We ensure that online presences are found in the expanse of the World Wide Web. Intelligent marketing strategies score with strategic networking that uses both editorial structures and advertising accents. Convincing journalism 5
- 6. Target groups National andinternational customers Buying centres from various sectors Multipliers and opinion formers Corporate Publishing Contents Communicating sector issues Products and applications Interviews, statements, broadcasts Market background Infotainment Targets Targeted shaping of external perception Positioning companies as opinion leaders Continually and sustainably addressing multipliers and opinion formers Strategic orientation of external communication Sustainable agenda setting 6
- 7. Conception: Orienting content,editorial concept, graphic design, picture language Editorial: Subject planning, research, coordinating authors, journalistic format Project management: Complete processing, planning and controlling deadlines, comparing quotations and checking invoices from service providers Design: Graphics, layout, photography Production: Prepress, print, lettershop Cross publishing: Networking print media (push media) and internet/intranet presence (pull media) Marketing: Marketing strategies for online presences FAKTUM: corporate publishing services Corporate Publishing made by FAKTUM 7
- 8. SEW-Eurodrive: customer magazineDriveWorld 3x a year; circulation: 45,000; translated into three languages; up to 72 pages long 8
- 9. Corporate Publishing madeby FAKTUM 9
- 10. SEW-Eurodrive: customer magazineDriveWorld 10
- 11. SEW-Eurodrive: corporate publishing CorporatePublishing made by FAKTUM 11
- 12.
- 13. 2x a year; circulation:6,000; in two languages; 16 pages long Edelmann Group: customer magazine Corporate Publishing made by FAKTUM 13
- 14. Edelmann Group: customermagazine 14
- 15. Bosch Rexroth: conceptcustomer magazine Special editions Presenting divisions and target sectors Storytelling Integrating technical information Shaping the external perception of the company Corporate Publishing made by FAKTUM 15
- 16. Bosch Rexroth: conceptcustomer magazine 16
- 17. Corporate Publishing madeby FAKTUM 17
- 18. Volkswagen AG: conceptcorporate magazine 18
- 19. Corporate Publishing madeby FAKTUM 19
- 20. Volkswagen AG: conceptcorporate magazine 20
- 21. Trade Fair Düsseldorf:strategy publication Corporate Publishing made by FAKTUM 21
- 22. Trade Fair Düsseldorf:strategy publication 22
- 23. 23 Corporate Publishing madeby FAKTUM
- 24. Trade Fair Düsseldorf:online business newsletter 24
- 25. App customer magazineand corporate newsletter Corporate Publishing made by FAKTUM 25 SEW-Eurodrive
- 26. Moving pictures onnew channels Hamilton Laetus / Coesia 26
- 27. 27 References Volkswagen AG |Wolfsburg • Porsche Automobilholding SE | Stuttgart • Freudenberg Gruppe | Weinheim • Natoil | Luzern (CH) • Röchling Gruppe | Mannheim • OYSTAR. The Process & Packaging Group | Stutensee • Heidelberger Druckmaschinen AG | Heidelberg • SEW-Eurodrive | Bruchsal • KSB AG | Frankenthal • Landeshauptstadt Düsseldorf | Düsseldorf • Messe Düsseldorf | Düsseldorf • VAG Armaturen GmbH | Mannheim • Herbold | Meckesheim • PMT Partikel-Messtechnik AG | Heimsheim • HeidelbergCement AG | Heidelberg • HOCHTIEF Projektentwicklung GmbH | Eschborn • Langenbach AG | Wiesloch • Importhaus Wilms | Taunusstein • ABB AG | Mannheim • Spedition Fels | Heidelberg • Gelita AG | Eberbach • DS Smith Packaging | Fulda • Edelmann Group | Heidenheim • Cooper Standard | Michigan (USA) • VITA Zahnfabrik | Bad Säckingen • Sirona Dental Systems GmbH | Bensheim • Hu-Friedy | Leimen • Dentsply Friadent | Mannheim • Kodak Dental Systems | Paris (F) • Bredent Medical | Senden • 20/10 Perfect Vision | Heidelberg • BayerHealthcare | Leverkusen • GP Grenzach Produktions GmbH | Grenzach/Wyhlen • COPACO | Mainz • Limmatdruck/Zeiler AG | Köniz & Spreitenbach (CH) • Global Packaging Alliance | Hannover & Berlin • Karl Knauer KG | Biberach (Baden) • DyStar | Frankfurt • Laetus GmbH | Alsbach-Hähnlein • Wolke Inks & Printers GmbH | Hersbruck • REA Elektronik GmbH | Mühltal • Hamilton Bonaduz AG | Bonaduz (CH) • ALTANA AG | Wesel • Leica Camera AG l Solms • Empolis Information Management GmbH l Kaiserslautern • Packservice PS Marketing GmbH l Kaiserslautern • KSPG AG l Neckarsulm • RKW SE l Frankenthal
- 28. © FAKTUM FAKTUM GmbH Friedrich-Ebert-Anlage 27 D-69117Heidelberg Postfach 102264 D-69002 Heidelberg Tel.: +49 (0) 62 21 / 45 89-0 Fax: +49 (0) 62 21 / 45 89 89 faktum@faktum-kommunikation.de www.faktum-kommunikation.de www.faktum-newsroom.de