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Презентация Макса Такера и Андреаса Тоскана-Миеленхаузена, Google, 22.05.14
The document discusses the interplay between advertising and technology, emphasizing how each influences the other in a cyclical manner. It references notable figures like Plato and Arthur C. Clarke to illustrate the relationship between innovation and technology. Various media forms, including press and digital platforms, are highlighted as channels through which this dynamic operates.
Презентация Макса Такера и Андреаса Тоскана-Миеленхаузена, Google, 22.05.14
- 1. is leadingadvertising Max Tucker AgencyLead, Google technology Andreas Toscano Creative Lead, Zoo
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- 3. “Necessity is themother of invention.” Plato
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- 5. “Any advanced enoughtechnology is indistinguishable from magic.” Arthur C. Clark
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- 12. Advertising leads technology. Technology leadsadvertising. Excitement
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- 14. Press Radio TVDigital
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- 18. Press Radio TVDigital ??
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