This document contains financial information and strategic plans for a company over a 5-year period from 2012 to 2017. It shows steady growth in key metrics like revenue (10% CAGR), gross margin (+300 bps), operating margin (+250 bps), and earnings per share (13% CAGR). The company aims to lead in innovation, connect with consumers, serve consumers directly, and expand geographically. By 2017, revenues reached $17.3B, gross margin was 49.5%, operating margin was 16%, and earnings per share was $4.50. Cash flow from operations also grew steadily at a 10% CAGR to $9.5B over the 5-year period.