This document advertises and provides information about an upcoming conference on internal communications and employee engagement. The conference will take place over two days in Sydney, Australia in October 2013 and will feature case studies and presentations from industry experts on developing effective internal communication strategies during times of change. Attendees will learn how to create strategies to engage leadership and employees, demonstrate the effectiveness of communication campaigns, leverage social media internally, and secure long-term employee engagement. The conference also includes interactive workshops on using social media and engaging global employees.

1. Aligning change communications to corporate
objectives throughout business transformation
Early Bird Offer: Book by 26 July and save $700!
Featuring case studies and
practical presentations from 20
industry experts, including:
5 reasons you need to attend this event:
n Understand how to develop an effective internal
communications strategy during times of change
n Create strategies to involve leadership and ensure employees
are fully engaged and trust the company
n Discover how to demonstrate effectiveness of internal
communication campaigns and report ROI to senior
management
n Hear best practice on how to leverage the power of social
media internally and how to measure its return
n Learn from and benchmark against innovative approaches
to securing & maintaining long-term, sustainable employee
engagement
Maximise your time out of the office
with the interactive workshops:
Workshop A:
Employee Engagement in a Global Business
Workshop B:
Leveraging the Power of Social Media Internally
PLUS Bonus Inclusive Workshop:
Creating Content, Training and Guidelines to Maintain Brand
Momentum and Engagement in Times of Change
Turn to page 5 for further details.
BOOK NOW!
T: +61 2 9229 1000 n F: +61 2 9223 2622
E: registration@iqpc.com.au
W: www.internal-communications.com.au
Conference & Workshops: 15 & 16 October 2013 | Venue: Sebel Surry Hills, Sydney, NSW
Lynda Proude,
Senior Vice President Employee
Communications,
CITI
Maya Donevska,
Internal Communications &
Community Relations Manager,
GM HOLDEN
Robin Moore,
Regional Community Manager,
Asia Pacific
ACE INSURANCE
Peta Mckellar,
General Manager of Corporate
Communications,
FEDERATION CENTRES
Zeyad Maasarani,
Communications Manager,
CDG, A BOEING COMPANY (US)
International Keynote Speaker:
Researched & Developed by: Organised by:
Internal
Communications
and Employee
Engagement 2013

2. BOOK NOW!
T: +61 2 9229 1000 n F: +61 2 9223 2622 E: registration@iqpc.com.au
www.internal-communications.com.au
Confirmed Speakers:
n Robin Moore,
Regional Community Manager, Asia Pacific,
ACE INSURANCE
n Julianna Klose,
Media & Communications Manager, ALINTA ENERGY
n Karina Keisler,
General Manager Corporate Affairs, VODAFONE
AUSTRALIA
n Lynda Proude,
Senior Vice President Employee Communications, CITI
n Isabella Lipinski,
Project Change Communication Specialist,
AIRSERVICES
n Justine O’Brien,
Strategic Communication Manager,
Air Force Improvement
n Mardi Stewart,
Director, Internal and Strategic Communications,
DEPARTMENT OF IMMIGRATION AND CITIZENSHIP
n Andrea Davies,
Internal Communications and Change Specialist,
NEC AUSTRALIA
n Maida Talhami,
Senior Communications Manager, MSD
n Angela Maher,
Employee Communications Manager, AGL
n Zeyad Maasarani
Communications Manager,
CDG, A BOEING COMPANY (US)
n Peta Mckellar,
General Manager of Corporate Communications,
FEDERATION CENTRES
n Maya Donevska,
Internal Communications & Community Relations Manager,
GM HOLDEN
n Heather Denman,
Internal Communications Specialist, IAG
n Marcello Massi,
Community Liaison Manager, ENERGEX
Dear Internal Communications Specialist,
You understand the importance of communication
during business transformation, but can this always be
said of senior management?
Employee engagement is a critical element to
ensure employees are connected to the company’s
values and work towards the same goals. Getting
senior management buy-in to invest is difficult and
communication professionals need metrics and methods
to report effectiveness back to the business.
Management IQ’s Internal Communications and
Employee Engagement conference has been developed
to provide executives with valuable cross industry best
practice and benchmarking opportunities.
By focusing on case studies, delegates will be able to
go beyond the theory and enact strategies that have
proven success in:
n Developing an effective internal communications
strategy during times of change
n Involving leadership and ensuring employees are fully
engaged and trust the company
n Proofing effectiveness of internal communication
campaigns and reporting ROI to management
To book your place, simply call 02 9229 1000, email
registration@iqpc.com.au or book online at
www.internal-communications.com.au.
I look forward to meeting you in October.
Best Regards,
Michelle Oliveira
Conference Manager
Who you will meet:
n Vice President of Employee Communications
n Head of Internal Communications
n Director of Internal and Strategic Communications
n General Manager of Corporate Communications
n Senior Communications Manager
n Corporate Communications Manager
n People and Performance Manager
n Media & Communications Manager
…from the following industries:
n Financial Services
n FMCG
n Mining
n Energy, Oil & Gas
n Healthcare
n IT & Telecoms
n Government
n and more...
Internal Communications
and Employee Engagement 2013
Register by26 July and save
$700!

3. Conference Day 1:
Tuesday 15 October 2013
7.30 Workshop A:
Employee Engagement in a Global Business
10.00 Conference Registration and Morning Refreshments
10.30 Opening Remarks and Keynote Address from the Chair
10.35 Creating Content to Maintain Brand Momentum and
Engagement in Times of Change
One of the IC executive’s biggest challenges in creating
content is to adapt communications to make it fit into
different cultural contexts. During this inclusive
workshop, we will discuss how to coordinate
campaigns to ensure employees are confident about
the company’s objectives. Learn how to develop
policy and guidelines based on an approach that starts
with operations and are built from the bottom up.
Discussion points:
n Identifying an integrated approach to internal
communications
n Introducing a bottom-up approach to brand
engagement
n Acknowledging the importance of the team’s
contributions
n Communicating your brand message during change
n Facilitating managers’ communication skills by
providing tools and content material
Workshop Leader:
Peta Mckellar,
General Manager of Corporate Communications,
FEDERATION CENTRES
1.00 Lunch and Networking
2.00 Roundtable: What is the Best Way to Communicate
‘Change’ in the Government?
n Projects and initiatives introduce a ‘change’ and
need a number of committed levers to realize the
return on investment i.e. the benefits
n Courage to begin inconvenient conversations
mitigates communication risks during
implementation and execution
n How to involve, engage and commit employees
across the business and departments to champion
your project
n How to leverage the company’s culture for effective
internal transformation
Isabella Lipinski,
Project Change Communication Specialist,
AIRSERVICES
Justine O’Brien,
Strategic Communication Manager,
Air Force Improvement
Mardi Stewart,
Director, Internal and Strategic Communications,
DEPARTMENT OF IMMIGRATION AND CITIZENSHIP
3.15 Get off to a flying start in your first 100 days
n Getting in the door before you arrive
n Building your brand and connecting with key
stakeholders
n Developing an interim strategy and measuring your
success
Carolyn Ormsby
General Manager Internal Communications
NBNCo
3.50 Afternoon Refreshments and Networking
4.20 Strategies to Involve Leadership and Ensure
Employees are Fully Engaged and Trust the Company
n Rebuild commitment between employees and
management
n Increasing employee engagement through internal
communications
n Why should leaders take it as their personal
responsibilities and invigorate IC strategies?
n Measuring the results of improving employee
engagement
Julianna Klose,
Media & Communications Manager,
ALINTA ENERGY
Karina Keisler,
General Manager Corporate Affairs,
VODAFONE AUSTRALIA
Lynda Proude,
Senior Vice President Employee Communications,
CITI
Maya Donevska,
Community Relations Manager, Regional CSR
Engagement Manager, GM HOLDEN
6.00 End of Day 1 and Networking Drinks
INCLUSIVEWORKSHOP
CASESTUDYROUNDTABLE
ROUNDTABLE
BOOK NOW!
T: +61 2 9229 1000 n F: +61 2 9223 2622 E: registration@iqpc.com.au
www.internal-communications.com.au

4. 1.50 Close Collaboration to Support Internal Comms
Success
n Acknowledge the importance of the wider
organisation’s contributions
n Methodologies to reach employees from different
groups and departments
n Challenges of adapting communications and make it
fit to different cultural contexts
n Playing and achieving a diverse workforce
n Developing managers’ communication skills and
identifying an integrated approach to IC
Marcello Massi,
Community Liaison
Manager, ENERGEX
2.50 Consistent Approach to Foster Resilience During a
Crisis
n Helpful methodologies for disaster communications
n Moving with technology changes and incorporating
social media
n A consistent approach to meet expectations
internally
Speaker to be advised
3.25 Afternoon Refreshments and Networking
3.55 Overcoming Challenges to Implement Transformation
n Common employee communications issues
associated with major IT system implementations
n Influencing key project members to ensure
communications is seen as a key element of the
change management program
n Strategies for ensuring effective communications
during a major change program
n Lessons learned
n How to manage “shock” after substantial change is
implemented urgently and without a communication
plan
n How can internal comms overcome the damage
done and put things back on track?
Andrea Davies,
Internal Communications and Change Specialist,
NEC AUSTRALIA
Heather Denman,
Internal Communications Specialist,
IAG
Maida Talhami,
Senior Communications Manager,
MSD
5.10 Close of the Conference
Conference Day 2:
Wednesday 16 October 2013
8.00 Workshop B:
Leveraging the Power of Social Media Internally
10.30 Registration and Welcome Coffee
11.00 Opening Remarks from the Chair
11.05 Using Social Media to Change Employee Behaviours
n Managers’ roles to raise awareness across the
company
n Inspiring employees to ‘Live the Brand’ and believe
they have whatever it takes to make the company
successful
n Tools to drive collaboration and foster commitment
from employees
n Challenges in getting people to try something new
and see the value of it
Zeyad Maasarani
Communications Manager,
CDG, A BOEING COMPANY (US)
11.40 What’s in it for Me? Getting your stakeholders on
board to deliver
n Identifying and managing key stakeholders
n Demonstrating the value add of communications
n Delivering value to your organisation, employees
and customers
Angela Maher,
Employee Communications Manager,
AGL
12.15 Lunch and Networking Break
1.15 Communicating the Business Strategy: Ensuring that
All Employees are Working Towards the Same Goal(s)
n How to become an Employer of Choice
n Aligning your external and internal communication
strategies for a united message
n Aligning employees to the brand
n Desire from other communication professionals
to collaborate and support project specific
communication activities
INTERNATIONAL
KEYNOTESPEAKERCASESTUDYCASESTUDY
CASESTUDYROUNDTABLEROUNDTABLE
BOOK NOW!
T: +61 2 9229 1000 n F: +61 2 9223 2622 E: registration@iqpc.com.au
www.internal-communications.com.au
Register by 26 July and save $700!
See booking form for details.

5. Interactive Workshops
Workshop B:
Wednesday 16 October • 8.00am – 10.30am
Leveraging the Power
of Social Media Internally
Companies are constantly seeking enhance innovation in
internal communications strategies, but at the same time they
still need to be able to measure if the end results are worth
the effort. During this workshop, ACE Insurance will present
a year-one case study on the successful implementation of a
social intranet to improve internal communication and increase
collaboration in a business context.
Discussion points:
n Effective metrics to track adoption and value
n Involving employees in a conversation about what’s going
on with the company
n Strategies to apply social business as a technology to
become more productive and efficient
n What is IC’s role to positively drive change in the system?
Workshop Leader:
Robin Moore,
Regional Community Manager, Asia Pacific
ACE INSURANCE
Workshop A:
Tuesday 15 October • 7.30am – 10.00am
Employee Engagement
in a Global Business
Most IC professionals face some resistance when reaching
a diverse workforce. This challenge is even bigger if
communications go beyond different geographic regions, such
as Latin America, Middle East and Asia Pacific. During this
session, you will learn an interactive two-way communication
process as a foundation for employee engagement; the
importance of considering language; culture and distance in
global communication; and how to maximise the tools at your
disposal to optimise global communication.
Discussion points:
n Managing your reputation through internal communications
n Driving business improvement
n Benchmarking practices for continuous operational
excellence
n Engaging employees in CSR
Workshop Leader:
Zeyad Maasarani
Communications Manager,
CDG, A BOEING COMPANY (US)
Bring your team and save even more. See the
booking form for full details of the HUGE SAVINGS!
BOOK NOW!
T: +61 2 9229 1000 n F: +61 2 9223 2622 E: registration@iqpc.com.au
www.internal-communications.com.au

6. Register Early & Save!
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NOTE: PAYMENT IS DUE WITHIN 7 DAYS FROM REGISTRATION TO SECURE YOUR PLACE. Registrations received without payment
or a Government PO will incur a processing fee of $99+GST = $108.90 per registration. Payment prior to the conference is mandatory
for attendance. Payment includes lunches, refreshments, a copy of conference presentations via FTP website or workbook and all
meeting materials. If payment has not been received two weeks before the conference, a credit card hold will be taken and processed.
This card will be refunded once alternate payment has been received.
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IQPC CANCELLATION AND POSTPONEMENT POLICY: FOR DETAILS OF IQPC’S
CANCELLATION AND POSTPONEMENT POLICY PLEASE VISIT: www.iqpc.com.au
© 2013 IQPC ABN 92 071 142 446 All RIGHTS RESERVED. The format, design, content and arrangement
of this brochure constitute a copyright of IQPC. Unauthorised reproduction will be actionable by law.
*Discounts are not available to vendors/solution providers.
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($799 plus GST) or $603.90 ($549 plus GST) Presentations CD only
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2 WAYS TO SAVE!
Book early for HUGE
EARLY BIRD savings.
Book as a TEAM,
save & benefit as a team.
22878.001
TEAM DISCOUNTS
WHERE Sebel Surry Hills 28 Albion Street,
Surry Hills, Sydney, NSW 2010
P: +61 02 9289 0000
www.sebelsurryhills.com.au
WHEN? 15 & 16 October 2013
IQPC recognise the value of learning in teams.
Take advantage of one of these special rates:
Œ Book 3 and receive a $500 discount (doesn’t include workshops)
 Book 4 places and get the 5th FREE (doesn’t include workshops)
Ž Ask about multi-event discounts. Call + 61 2 9229 1000
for more details
Please note: Only one discount applies
ACCOMMODATION
The Sebel Surry Hills is the official hotel for the Internal
Communications and Employee Engagement 2013 event and they
have negotiated event rates specifically for attendees of this event.
To take advantage of these rates, contact the hotel and quote:
IQPC0213_006 or go to www.internal-communications.com.au and
click on the Venue & Accommodation page for a direct link to rates.
QUICK and EASY WAYS to REGISTER
TELEPHONE +61 2 9229 1000
FAX +61 2 9223 2622
EMAIL registration@iqpc.com.au
WEBSITE www.internal-communications.com.au
MAIL IQPC, Level 6, 25 Bligh Street, SYDNEY NSW 2000
STANDARD
PACKAGES
EXTRA EARLY BIRD
*Register & pay before
26th
July 2013
EARLY BIRD
*Register & pay before
9th
August 2013
STANDARD PRICE
Conference + 2 Workshops $3697 + GST = $4066.70 $3897 + GST = $4286.70 $4397 + GST = $4836.70
Conference + 1 Workshop $3198 + GST = $3517.80 $3398 + GST = $3737.80 $3898 + GST = $4287.80
Conference only $2699 + GST = $2968.90 $2899 + GST = $3188.90 $3399 + GST = $3738.90
- -
SAVE $700 SAVE $500
Internal
Communications
and Employee
Engagement
2013
Conference & Workshops: 15 & 16 October 2013
Venue: Sebel Surry Hills, Sydney, NSW