The document discusses storytelling in social games. It notes that social games are free-to-play, allow playing with friends, and offer special paid content. It then describes an early attempt at a 1920s New York murder mystery story that was deemed too weak. To strengthen the story, the developer changed writers, adjusted the story while keeping the vision, and empowered the whole team to contribute to the narrative. The key lessons are to hire the right writer, involve the team in the story, and be open to major revisions.

1. Storytelling in social games
Sebastian Nußbaum
Head of Studio at Wooga

4. 30
12

5. What is a social game?

6.  Free to play

7.  Free to play
 Play with friends

8.  Free to play
 Play with friends
 Pay to get special content

9. Smartphone
Desktop or Notebook
Tablet

12.  Set in 1920s…New york?

13.  adventurers

14. How did we approach it?

16. • Scenes
• Super basic murderlove story

18. Everything‘s good?

20. The story is NOT
strong enough!

21. Stop, continue, fix it?

22. How did we fix it?

23. 1. Change writer and process

24. Steve Altman

25. 2. Change story but keep vision

37. People die

41. 3. Let the team own the story

42. Storytelling isn't only for writers!

45. Story

46. Game
elements
Story

49.  Have the right writer

50.  Have the right writer
 Let the team own the story

51.  Have the right writer
 Let the team own the story
 Don’t be afraid of drastic changes

53. Thank you!