Program from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2012-aaa-real-farmers-real-food

1. Wednesday, May 2, 2012
7:00 a.m.
Breakfast
8:00 a.m.
Welcome From the Alliance
Kay Johnson Smith, Alliance President and CEO
Tom Brand, National Association of Farm Broadcasting Executive Director and Summit Moderator
8:15 a.m.
Agriculture Outlook in 2012 and Beyond
USDA Secretary Tom Vilsack*
9:15 a.m.
Lessons Learned From Europe – Regulatory Burdens and Activist Influence
Mike Sheldon, Greenway Farms Limited Managing Director and BPEX Member
10:15 a.m.
Break
10:30 a.m.
Agriculture’s Voice in Today’s Media
Helena Bottemiller, Food Safety News Washington Correspondent
Janie Gabbett, Meatingplace Executive Editor
12:00
Luncheon – Recognition of Alliance Leaders
1:15 p.m.
Bridging the Divide, Finding Common Ground
Chris Herr, PennAg Industries Association Executive Vice President
Mike Platt, Indiana Pork Association Executive Director
2:15 p.m.
The Cost of Increased Regulation to Producers and Consumers
Andre Williamson, Agralytica Senior Consultant
2:45 p.m.
Break
3:00 p.m.
Communicating Shared Values Across the Food Chain
TBD
4:00 p.m.
Closing the Trust Gap
Shelly Kramer, V3 Integrated Marketing CEO
5:30 pm
25th Anniversary Reception
Thursday, May 3, 2012

2. 7:00 a.m.
Breakfast
8:00 a.m.
Welcome – Strengthening the Bond
Tom Steever, National Association of Farm Broadcasting President
8:30 a.m.
Protecting Farmers’ Rights at the State Level
Representative Annette Sweeney, Iowa General Assembly
Representative Sue Wallis, Wyoming State Legislature
9:30 a.m.
Authentically Agriculture
Michele Payn-Knoper, Cause Matters Corp.
10:15 a.m.
Break
10:30 a.m.
How to Talk to Normal People (About Science)
Shawn Lawrence Otto, author of Fool Me Twice: Fighting the Assault on Science in America and cofounder of
ScienceDebate.org
11:30 a.m.
Closing - Celebrating the Miracle of Modern Food Production
Chris Ashworth, DVM, Alliance Chairman
* denotes awaiting confirmation
Thursday, May 3, 2012 – Adjunct Workshop
12 p.m.
1 p.m.
1:00 p.m.
1:15 p.m.
2:00 p.m.
2:45 p.m.
3:45 p.m.
4:30 p.m.
Box Lunch
Legal Workshop – Strategic Responses to Growing Challenges
Summary of Legal Tactics Used Against Agriculture
When Activists Come Calling - Know Your Rights
Opportunities to Unite
Case Studies and Response Strategies
Q/A with Legal Professionals
Adjourn
Workshop requires separate $50 registration.
Tentative Schedule – Updated April 9