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Yes, sweat the technique
  (And other things we’re learning about data viz)



  2012 Data Workshop, SATX




                                    WHAT?
                                  ME WORRY!?


@lailaabell
www.ncchild.org
This presentation is available online at




               http://slidesha.re/zyvMI9
Live
        #d8aviz @nckidscount to join the conversation


             Click here to view Roz Lemieux’s presentation
www.datacenter.kidscount.org     #d8aviz
                               @nckidscount
#d8aviz
@nckidscount
#d8aviz
http://OFA.BO/8Vpg5X   @nckidscount
#d8aviz
@nckidscount
If a diagram is worth 1,000 words, then the user
should spend just as long examining a graphic as
he/she would take reading several paragraphs of
information.
                                    -Edward Tufte




                                              #d8aviz
                                            @nckidscount
Form*Function
Our goals, tools and techniques to visualize data




                                                      #d8aviz
                                                    @nckidscount
Accurate

Goals   Transparent
        User-centered
        Shareable




                          #d8aviz
                        @nckidscount
1. Identify key data characteristics.
        Quantitative or categorical?




                                         #d8aviz
                                       @nckidscount
1. Identify key data characteristics.
        Additive or non-additive?




                                      #d8aviz
                                    @nckidscount
1. Identify key data characteristics.
          Nominal or ordinal?




                                   #d8aviz
                                 @nckidscount
1. Identify key data characteristics.
             Geographic?




                                   #d8aviz
                                 @nckidscount
2. Select an approach.




                           #d8aviz
                         @nckidscount
Handy-dandy data translations
    INDEPENDENT      CONTINUOUS       PROPORTIONS
  Bar              Line             Pie Charts
  Tables           Stacked Area     Tree Maps



   RELATIONSHIPS    DISTRIBUTIONS        TRENDS
  Scatterplots     Column           Line
  Bubble Charts    Line Histogram   Column
  Tables                            2-axis Column




                                                      #d8aviz
                                                    @nckidscount
3. How would you like your data to perform?




                                      #d8aviz
                                    @nckidscount
Handy-dandy tools for visualization
                   STATIC     ANIMATED     INTERACTIVE
   Local       Excel         Adobe         Sparklines for
               Arcmaps       Illustrator   Excel (plugin)
               SAS/SPSS
   Web-based   KIDS COUNT    Infogr.am     Tableau Public
               Data Center   VIDI
                             Many Eyes
   Open Source Open Office   jQuery        Google Vis (R)
               PSPP          R
               QGIS




                                                              #d8aviz
                                                            @nckidscount
4. Consider other design elements.




                               #d8aviz
                             @nckidscount
#d8aviz
@nckidscount
#d8aviz
@nckidscount
#d8aviz
@nckidscount
#d8aviz
@nckidscount
Handy-dandy comparative views
Accurately    ______
              __________
              ___
              Length       Position in 2D      Orientation
                           Space

≤Accurately

              Width        Color Intensity   Radial Distance




                                                                 #d8aviz
                                                               @nckidscount
4. Consider other design elements.
           Remove chart junk




                                 #d8aviz
                               @nckidscount
4. Consider other design elements.
         Increase data-to-ink ratio




                                        #d8aviz
                                      @nckidscount
www.juiceanalytics.com     #d8aviz
                         @nckidscount
4. Consider other design elements.
        Make sharing your strategy




                                       #d8aviz
                                     @nckidscount
4. Consider other design elements.
    Gather data about your data…visualization




                                              #d8aviz
                                            @nckidscount
#d8aviz
https://bitly.com   @nckidscount
#d8aviz
@nckidscount
#d8aviz
@nckidscount
#d8aviz
@nckidscount
#d8aviz
@nckidscount
Questions? Comments?
                            We’re
                            here!




    www.ncchild.org
     laila@ncchild.org
                           #d8aviz
                         @nckidscount
Photo Credits
• Miles Morales
  http://www.usatoday.com/life/comics/2011-08-
  01-black-spider-man_n.htm
• Tufte portrait
  http://www.brunswickgroup.com/insights-
  analysis/brunswick-review/brunswick-review-
  issue-3/features/show-then-share/page2.aspx
• Eggs
  http://www.flickr.com/photos/annabelledenmark
  /5988112321/

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2012 kids count data workshop

Editor's Notes

  1. The brain finds it easier to process information if it is presented as an image rather than as words or numbers. The right hemisphere recognizes shapes and colors. The left side of the brain processes information in an analytical and sequential way and is more active when people read text or look at a spreadsheet. Looking through a numerical table takes a lot of mental effort, but information presented visually can be grasped in a few seconds. The brain identifies patterns, proportions and relationships to make instant subliminal comparisons.
  2. Don’t forget to join Action for Children North Carolina on twitter: @ncchild.Post-presentation note to self: It appears some apps have difficulty reading QR codes when projected. In the future, bring along printed copies of just this slide to hand out to participants.
  3. Ask participants what they are looking at and what they see.Can you guess the indicator? Children in Poverty, 2010
  4. As participants what they are looking at what they see. Can you guess the indicator?
  5. Edward Tufte is Professor Emeritus of Political Science, Statistics, and Computer Science at Yale University. A champion of “intense clarity” and campaigner against “pitch culture,” Tufte has been appointed by President Obama to the Recovery Independent Advisory Panel to help make the Recovery.gov initiative accessible.This is not a call to make our data visualizations as complex and difficult to interpret as possible. In fact, the exact opposite is true. We want to make data visualizations that are simple and easy to interpret, but engaging enough that someone would want to spend time interacting with them.
  6. Good data visualizations are the product of form and function.
  7. Here’s what drives Action for Children’s emerging data visualization work. We’re still learning as we go along. We see data viz as another tool in our larger toolbox to engage stakeholders about issues impacting NC children. Ultimately, our goal is to inspire action.
  8. Identifying the key characteristics of ourdata helps to further narrow select the appropriate strategy for visualization.
  9. Here are examples: additive= income, non-additive=temperature
  10. This chart is not comprehensive. Instead, it is intended to create a starting point for thinking about ways to visualize our data.
  11. The categories local, web-based and open source are not exclusive. For example, I put Tableau Public under web-based b/c that’s where you save your open projects, but you work locally from the program installed on your machine.How would you like your visualization to perform?Static: “I want my visualization to sit and look pretty.” Example: maps for a print publicationAnimated: “I want my visualization to do a neat trick.” Example: The hover over tooltip feature in our budget treemap. (http://bit.ly/xVgjZd) Interactive: “I want users to be able to ask and answer questions using my visualization.” Interactive visualizations use tools like sort, filter etc. to engage viewers. Example: Our first Tableau viz. (http://bit.ly/wfRLwZ) Post-presentation noteVisual.ly is now available and it is being called a one-click infographic generator. The list of templates currently available is limited, but they will likely expand in the coming months. Check it out at http://bit.ly/z6VohH.
  12. There are a number of visual ques that communicate information to viewers before they begin to consciously pay attention.
  13. Hue or saturation…
  14. …color…
  15. … and shape all send signals that the brain is hardwired to interpret as visual information. The point here is we shouldbe intentional about the design elements we include in ourdata visualizations.
  16. The first row represent visual elements the brain can quickly and easily interpret with accuracy. The second row represents visual elements the brain can interpret, but processing these comparative views takes more time, effort and the result is less accuracy. For example can you tell which column in the first panel is the thinnest? Are the two mid-size circles in the third panel the same size?
  17. Check out Junk Charts(http://bit.ly/w1oKmH) for examples of how NOT to visualize your data. The blog is useful b/c it not only highlights what is wrong with the visualization, but it usually creates a revised version of the visualization that offers tips about how to more effectively visualize the data.
  18. Thanks to Pam Brown from Tennesseefor sharing an alternative design for the final panel in this chart. She suggests removing the y-axis and adding data labels to further streamline the design.
  19. People spend an average of 2.7 hours a day socializing on their mobile device. That’s over twice the amount of time we spend eating and almost one-third the amount of time we spend sleeping. (Pew)Over half of all internet searches were performed using mobile technology.91 percent of mobile internet access is to socialize, compared to 79% on desktops. (Pew) Why wouldn’t we make our visualizations mobile-ready and social- (network) friendly? Tip: steer away from flash if you can.
  20. Al Passarella from Maryland mentioned tiny.cc as a useful alternative to bitly.com. Both services offer free analytics that can help you gather information about how well your content is resonating with your network.
  21. This is the second data viz we produced. This falls into the animated category. We created a draft in Excel using the Sparklines plugin and then hard coded this into a page on our website using HTML5. We used Jquery for the tooltips. http://bit.ly/xVgjZd
  22. This is a random aside, but thank you to Nancy Wagman from Massachusetts Budget and Policy for bringing up an interesting debate about the use of pie charts. Here’s a…thought-provoking(?)…video which provides add’l insight: http://bit.ly/wWKmF8. On the other side of the argument is this: http://bit.ly/xcXkst.
  23. http://bit.ly/wfRLwZ
  24. You can also reach mevia twitter @lailaabell.