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2009          2011
               2010




Tennessee
Y&F Tennessee – Facts


• ORNL FCU-Oak Ridge, TN
•   Assets: $1.3 Billion
•   Members: 149,000
•   Branches: 32
•   Launched: February 2010
Jessica Emert
 Radio Partnerships
Radio Partnerships
Bonnaroo

• Full media pass
• Y&F Tennessee reporting updates
  on behalf of Star

• On air: 2-3 times per day
Y&F Tennessee HOT
broadcast booth
• Y&F TN sponsors all HOT
  remotes (1-2 times per week)

• Logo recognition
Y&F Tennessee HOT
broadcast booth
• Open invitation to attend
  and give out Y&F swag

• Positive associations with other
  companies/locations
After School Ambush

• Target high schools
• Text campaign with a concert
  at the winning school
Jessica Emert
 Radio Partnerships

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