2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Привет!
Мы изучили российские онлайн-спецпроекты первой половины 2011 года и
посмотрели на лучшие западные кейсы этого периода.
Зачем?
Мы хотим держать вас в курсе последних проектов и трендов как в
России, так и за рубежом.
4. Спецпроекты Look At Me на промо-страницах – это мини-сайты, на
которых можно разместить сервисы, виджеты, flash-игры или провести
квест или конкурс. Креативный отдел Look At Me делает спецпроекты,
актуальные для своей аудитории, и активно использует в них функционал
сайта (События, Looks).
5. 66
вопросов
задали пользователи
Алене Долецкой
Хороший выбор
селебрити,
интеграция
с Twitter
On Air! by Nokia & Look At Me
Бывший главный редактор российского Vogue Алена Долецкая, певица Софи Эллис-Бекстор и актер Ноэль Филдинг
отвечают на вопросы посетителей Look At Me, которые задают их через твиттер.
http://specials.lookatme.ru/nokia_c7
6. 43
прически
сделали участницы
конкурса за 34 дня
Высокий
уровень работ,
хороший приз
Hair’s Up by Wella
Wella выбрала четыре тренда в прическах и предложила посетителям Look At Me создать свои образы,
соответствующие модным тенденциям. Победитель конкурса, набравший большинство голосов, получил iPad 2.
http://specials.lookatme.ru/wella_professionals
7. 115
желаний
оставили пользователи
за 38 дней
Актуально для
целевой аудитории
Head-Off Sale - ГлавСкидка
Посетители Look At Me рассказывают о скидке мечты, а «ГлавСкидка» пытается претворить их желания в жизнь.
Параллельно этому «ГлавСкидка» презентует собственные скидочные предложения, а журналист Филипп Миронов их
тестирует.
http://specials.lookatme.ru/glavskidka
9. Look At Me делает контентные спецпроекты в форме спонсированных
потоков – в их оформлении присутствует брендинг спонсора, а контент
релевантен аудитории продвигаемого бренда.
10. 663
комментария
оставили пользователи
к 24 постам потока
за 67 дней
Актуальная
для ЦА тема,
хорошее
оформление
Trenddrivers by VW Polo
Молодые европейцы и русские студенты, получающие образование за границей, рассказывают о современной
европейской жизни: шведских эко-рынках, флорентийских секонд-хендах, лондонских выставках и других трендах.
http://www.lookatme.ru/flows/trenddrivers/posts/recent
11. Калькулятор полной жизни
Виджет «Калькулятор полной жизни» – часть
проекта Trenddrivers. Он помогает рассчитать
свои ежедневные расходы, рассказывает о том,
как можно экономить каждый день и благодаря
этому купить VW Polo.
12.
13. 260
комментариев
оставили пользователи
к 16 постам потока
за 68 дней
Интеграция с
«Экспериментом
5ive», известные
герои
Полный Метр 5ive
Поток «Полный метр» расширяет тему кинематографического «Эксперимента 5ive» и рассказывает о российских
режиссерах авторского кино.
http://www.lookatme.ru/flows/five/posts/recent
15. Площадка RuTube использует охватные механики вовлечения аудитории,
не просто демонстрируя контент аудитории, а делая пользователей
непосредственными участниками спецпроектов. Некоторые спецпроекты
используют нестандартные способы взаимодействия со страницей –
смотрите Energizer и «Сумасшедшую езду» на следующих слайдах.
16. Wow-эффект
Energizer
В нескольких видео на RuTube закончилась энергия, и сайт потемнел. Energizer предлагает зрителю заменить «Рутьюбу»
батарейки – отсеки для них оказываются в окне с видео и меню.
Смотрите видео на : http://vimeo.com/25446540
17. Разрушение
страницы!!!
Сумасшедшая езда
Первое разрушение страницы на RuTube – трейлер «Сумасшедшей езды» с Николасом Кейджем.
http://rutube.ru/crazydrive/index.html
18. Нестандартная
игровая механика
Найди и выживи
LG и RuTube проводят квест по сериалу «Остаться в живых». Участники ищут спрятанные внутри серий предметы в
надежде выиграть телевизор LG Cinema 3D.
http://rutube.ru/lost/quest
19. Масштабный
брендинг страницы
Crazy Cola
Crazy Cola предлагает посоревноваться в безумии: снять сумасшедший видеоролик и выиграть мини-чоппер.
http://crazy.rutube.ru/
20. Необычный приз
Art Moscow
Выставка АРТ МОСКВА и Британская высшая школа дизайна проводят конкурс: участники делают видео на темы
современного искусства. Лучшие работы будут транслироваться на сентябрьской АРТ МОСКВЕ.
http://rutube.ru/konkurs/62/competitors
21. Яркое оформление
В чем копа дело?
Участники конкурса снимали истории про настоящих копов, а победитель получил два билета на хип-хоперу «Копы в
огне».
http://rutube.ru/konkurs/58/competitors
23. Спецпроекты Леди@Mail.Ru – брендированные страницы, которые можно
заполнить своим контентом. Среди популярных решений – проведение
фотоконкурсов и создание тематических тестов. Большая аудитория
Леди@Mail.Ru активно участвует в конкурсах. Интеграция с другими
сервисами Mail.Ru (Фото, Видео) расширяет функционал спецпроектов.
24. 2840
фотографий
добавили участницы
конкурса за месяц
Приятный приз,
хорошее
оформление
Мгновения тонкой красоты
Samsung и Леди@Mail.Ru провели фотоконкурс: в течение месяца посетительницы портала делали снимки тонких
объектов окружающей природы. Победитель каждой недели выигрывал фотоаппарат Samsung ST90.
http://samsungst90.lady.mail.ru/
25. 503
фотографии
добавили участницы
конкурса за 24 дня
Множество
активностей
внутри одного
спецпроекта
Nature & The City
Naturella предлагает читательницам Леди@Mail.Ru изменить свою жизнь за 30 дней и дает советы о питании, спорте,
красоте и работе. Параллельно можно пройти «Тест на естественность» и участвовать в фотоконкурсе «Детали»,
участницы которого ищут частички живой природы в городе.
http://naturecity.lady.mail.ru/
26. 116
фотографий
добавили участницы
конкурса за 26 дней
Актуальный для
аудитории приз
Время не властно над тобой
Givenchy, ИЛЬ ДЭ БОТЭ и Леди@Mail.Ru провели фотоконкурс в поддержку линии косметики VAX’IN. Участницы
присылали свои детские и современные фотографии, которыми доказывали, что время их не меняет. Победительница
получила бриллиант, другие призеры – продукцию VAX’IN.
http://givenchy.lady.mail.ru/
27. 70
рассказов
написали
участницы конкурса
за 24 дня
Литературный
конкурс -
необычный формат
для площадки
Мой идеальный день красоты
DECLEOR и Леди@Mail.Ru провели творческий конкурс, в котором посетительницы портала описывали идеальный
день, посвященный самим себе. Авторы 10 лучших работ выиграли косметику DECLEOR.
http://decleor.lady.mail.ru/
31. 163 места
посетил топовый
участник 3-го тура
Кооперация
Сбербанка, AlterGeo
и Bosco. Хороший
приз.
Чемпионат по покупкам
Первый геоконкурс от Сбербанка и AlterGeo. В каждом из трех 10-дневных турниров участники должны были как
можно больше отмечаться в местах, где можно тратить деньги и расплачиваться кредитной картой. Победитель
каждого турнира выигрывал iPad, а призеры – подарочные карты Bosco Sport.
http://altergeo.ru/sberbank
33. Множество
активностей
внутри одного
спецпроекта
Молочные реки, кисельные берега
«Высший молочный стандарт» (Tetra Pak) и wmj.ru сделали спецпроект о пользе молока. Посетительницы могут сыграть
во flash-игру, пройти тест, задать вопросы врачу-диетологу и узнать новое о молочных продуктах.
http://old.wmj.ru/special/moloko/
34. Игра
Флэш-игра «Молочных рек»
прослеживает путь молока от
коровы до полки в магазине. Мы
проходим простые мини-игры:
кормим корову цветами,
охлаждаем молоко, упаковываем
его. Зарегистрированные
участники соревнуются в
результатах с другими игроками.
36. Актуально для
целевой аудитории
Страсти по Олегу Рою
Passion.ru и писатель Олег Рой проводят семимесячный литературный конкурс: каждый месяц Олег пишет по новелле, а
посетительницы Passion.ru придумывают им продолжения. Лучшие работы будут опубликованы в новой книге автора.
http://roy.passion.ru/
38. The Museum of Me
Проект Intel использует личные данные пользователя Facebook и делает из них экскурсию по виртуальному музею
имени себя. Фотографии, друзья, лайки, популярные слова – все это оказывается на стенах внутри экспозиции.
http://www.intel.com/museumofme/
39. The 5 Experience
Wrigley предлагает создать свою собственную 3D-проекцию для двух настоящих зданий в Кейптауне и Йоханнесбурге –
и более того, эта проекция будет на них транслироваться! Авторы лучших проекций получат билеты на шоу хаус-
музыканта Étienne de Crécy при поддержке 5 Gum.
http://www.5gum.co.za/
40. The Desperados Experience
Спецпроект пива Desperados – уже классическая история с разрушением страницы YouTube. Мы двигаем ползунки
громкости и перемотки видео, и вечеринка постепенно разрастается из маленького окна во весь экран.
http://www.youtube.com/desperados
41. Being Henry
Интерактивный фильм Being Henry рассказывает несколько историй из жизни типичного владельца Range Rover Генри.
Каждый выбор, который мы делаем за Генри, влияет на конфигурацию Range Rover Evoque, которую нам предлагают в
конце фильма.
http://helloevoque.com/beinghenry/ru-ru/
42. Drive & Seek
Еще один интерактивный фильм – в этот раз Mercedes продвигает свой C-Class Coupe. История об ограблении банка
использует игровые механики, испытывающие реакцию зрителя.
http://www3.mercedes-benz.com/mbcom_v4/fr/c-class-coupe/en.html
43. Coast to Coast Photo Post
В поддержку своей камеры SH100 Samsung развернул спецпроект сразу на нескольких платформах. Фотоаппарат
путешествует через всю Америку, переходя из рук в руки, и все сделанные снимки выкладываются в сеть через
Facebook, Twitter, YouTube, Flickr, Picasa и Tumblr.
http://www.facebook.com/SamsungCameraUSA
44. GagaVille
В предверии выхода своего нового альбома Леди Гага обзавелась собственной фермой в FarmVille – с кристаллами на
грядках и единорогами на участке. Игроки могли послушать новый сингл певицы и подарить друзьям предметы с ее
атрибутикой.
http://www.youtube.com/watch?v=aqVUmnPLnBA
46. Конкурсы все еще актуальны
Конкурсы, в которых пользователи размещают контент на
брендированных страницах, до сих пор актуальны: они есть практически на
каждой из рассмотренных нами площадок. Главное – релевантность
конкурса целевой аудитории сайта (Hair’s Up на Look At Me, Crazy Cola на
RuTube, конкурсы Леди@Mail.Ru).
47. Интерактивные видео набирают обороты
Явный тренд – интерактивные видео. Продакшен видео западных брендов
достиг очень высокого уровня (Drive & Seek от Mercedes). В ближайшее
время стоит ожидать повышения активности в этом направлении и на
отечественных площадках.
48. Спецпроекты используют личные данные
Самые яркие спецпроекты используют личные данные пользователей для
создания персонализированного контента (The Museum of Me от Intel).
Распространение Twitter и активный рост Facebook в России открывает
двери для подобных спецпроектов и у нас.