Many trends reports for 2010 are filled with recessionary overtones and references to the new “thrift economy”, “frugality”, and “business unusual”.
At The Change Agency, we like to look at things differently,” said Frederique Covington, Regional Executive Planning Director, Bates 141.
According to the report, in the streets of Asia, the key operating word for 2010 is “bullishness” – Asian countries have come out of the global recession faster and stronger than anyone would have expected.
Growth in Asia is evident, but how and where, will change come from in 2010? The report highlights ten key changes in different Asian countries that reveal profound shifts in consumer values ranging from quality of life awareness to greater need for social collaboration and national unity.
This document provides an overview of Twitter functionality and best practices for leveraging Twitter. It discusses how Twitter can be used as a microblogging and messaging tool for brands, highlights key Twitter terms and features, and provides examples of how companies like Best Buy and individuals have used Twitter successfully. The document also reviews several third-party apps that can help manage a Twitter account more effectively.
This document introduces a career development initiative for young change agents under 30 to work on an environmental sustainability project. Participants will research attitudes towards the environment in their country and form hypotheses. They will then develop local programs to test their hypotheses and submit a case study for an award. Participants will spend half days working on assignments and use social media to document their work and start conversations around the topic.
According to the document, over 1 billion people are on Facebook worldwide and over 10 million people click like on Facebook pages every day. The document discusses how brands can engage Facebook users through pages, apps, sharing options, and social ads. It provides strategies for brands to engage audiences on Facebook including asking questions, encouraging user generated content, driving people to like pages, and more. The document also discusses how brands can measure success on Facebook through metrics like reach, engagement, and driving traffic and sales. It provides case studies of how IKEA and breast cancer awareness campaigns used Facebook features successfully.
The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
The state of Green in China. What are governments, brands and consumers doing. Chinese people are eco-conscious as they have to live with the negative effects of environmental abuse. Prepared by Bates Shanghai YCA Felix Xie.
Hong Kong's vision as "Asia's World City" - while it focuses on achieving its status as a leading, sophisticated city through financial and commercial indicators, other "softer" factors (like the environment) seem to take lesser priority.
This document provides an overview of Twitter functionality and best practices for leveraging Twitter. It discusses how Twitter can be used as a microblogging and messaging tool for brands, highlights key Twitter terms and features, and provides examples of how companies like Best Buy and individuals have used Twitter successfully. The document also reviews several third-party apps that can help manage a Twitter account more effectively.
This document introduces a career development initiative for young change agents under 30 to work on an environmental sustainability project. Participants will research attitudes towards the environment in their country and form hypotheses. They will then develop local programs to test their hypotheses and submit a case study for an award. Participants will spend half days working on assignments and use social media to document their work and start conversations around the topic.
According to the document, over 1 billion people are on Facebook worldwide and over 10 million people click like on Facebook pages every day. The document discusses how brands can engage Facebook users through pages, apps, sharing options, and social ads. It provides strategies for brands to engage audiences on Facebook including asking questions, encouraging user generated content, driving people to like pages, and more. The document also discusses how brands can measure success on Facebook through metrics like reach, engagement, and driving traffic and sales. It provides case studies of how IKEA and breast cancer awareness campaigns used Facebook features successfully.
The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
The state of Green in China. What are governments, brands and consumers doing. Chinese people are eco-conscious as they have to live with the negative effects of environmental abuse. Prepared by Bates Shanghai YCA Felix Xie.
Hong Kong's vision as "Asia's World City" - while it focuses on achieving its status as a leading, sophisticated city through financial and commercial indicators, other "softer" factors (like the environment) seem to take lesser priority.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. 2010 CHANGE SNAPSHOT
A view from the streets of Asia
Environment
Technology
Local Branding
Food
Enterprise
Grey Market
Women
Personal Empowerment
Social Awakening
National Unity
3. Many trends reports for 2010 are filled with recessionary overtones and references to the
new “thrift economy”, “frugality”, and “business unusual”. At The Change Agency, we like to
look at things differently.
Here in the streets of Asia, the key operating word for the new year is “bullishness” -
not lingering depression or recovery. Despite being hit by the worst economic crisis since the
Great Depression, Asian countries have come out of the global recession faster and stronger
than anyone would have expected. China is already on track to 10% growth this year.
Compared with people in the West, those in Asian countries have kept their sunny mood.
In China, India and Indonesia, more than 40% of respondents to a Pew Global Attitudes Project
in Washington DC say they are satisfied with their lives – and in China the figure is 87%.
Meanwhile, in France and Britain the share is below 30%, and in the United States a mere 35%.
This data reflects the consumer confidence and powerful acceleration of economic power
away from rich nations towards the Asian emerging markets. The consumer worldwide is no
doubt a changed animal seeking more connection and purposeful living, but the appetite for
innovation, new forms of consumption and luxury pursuits is taking on new heights in the
fastest changing, most exciting region on the planet. The year of the Tiger has begun!
Foreword
Change Agent Frederique Covington
on a plane somewhere
5
4. In 2010, we will see just how far the Asias as a region have emerged.
This Change Snapshot sets up the scene from the street up, reporting on the significance of
local market dynamics in dictating a new influence, both at home and on the world front.
Growth in the Asias is evident, but how and where, will change come from in 2010?
Here, we highlight 10 key changes in different Asian countries that reveal profound shifts
in consumer values ranging from quality of life awareness to greater need for social
collaboration and national unity.
Eyes are set on a future that is increasingly Asian-led with more regional influences – locally
made, locally raised and locally-based – and ambitions to exert more influence on the West
and beyond.
The Asias provide great insight into some of the world’s biggest issues – climate change, the
aging of Baby Boomers, technology pervasiveness, and the growing power of women, to name a
few. At the same time, these markets show us different pathways for answering these challenges
with ingeniousness and hybrid models generating the growth of new industries and practices.
The one size-fits all trends report is on its way out. Enjoy the view from the streets of Asia.
Introduction
Change Agent Natalie Gruis
IndoChina
7
5. Environment:
From GREENWASHING To SUSTAINABLE LIVING
Although it is among the biggest and fastest growing carbon emitters, China is steadily
making changes towards sustainable growth. China has planted 20m hectares of forests
between 2003 and 2008, and there has been a 51% growth in China’s renewable-energy
output over the three years to 2008. China is on track to fulfilling its ambitious goal of
improving energy efficiency by 20% for 2006-2010 and developing renewable energy to
account for 15% of energy consumption by 2020. And as always, China is doing it “my way”
and while it took the heat during the Copenhagen Summit, it is nevertheless pressing on with
an aggressive green agenda. The government has allocated 40% of its stimulus package to
fund green companies, compared to 12% in the USA. Late last year, Chinese government
officials signed an agreement with First Solar to complete the largest photovoltaic power plant
in the world which would open the vast solar market in China.
2010 will be the year where China not only becomes the world’s second economic power
(bypassing Japan), it will also exert its influence in a new way – green power.
China
Change Agent Jonathan Koh
Shanghai
9
6. SUSTAINABLE NEIGHBOURHOODS
A sustainable neighbourhood will integrate into the existing downtown urban district in Beijing
improving transportation infrastructure while introducing energy-efficient buildings and green
public space.
The plan also provides a framework for new sustainable growth that would result in eliminating
GROWTH OF ECO-FRIENDLY STADIUMS 215,000 tons of CO2 per year, which is the equivalent of planting 14 million adult trees.
Beijing was the poster child for eco-friendly stadiums and buildings during the Olympics,
China continues to seek practices to ensure sustainable living and development.
and now other cities are following and starting more sustainable sports venues across China.
A 38,500-square-meter football stadium, inspired by the design of a classic Chinese bamboo Source: http://www.inhabitat.com/2009/10/26/som-wins-competition-to-create-beijings-sustainable-city-center/
is being built in Dalian, featuring a reflective roof that reduces solar radiation and workload
for the cooling system. It will be powered by wind turbines and solar panels, and water is
collected for reuse in irrigation and air conditioning.
Source: http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&upload_id=12476
10 11
7. ELECTRIC BIKES PLASTIC BAG KITES
E-Bike culture has already become a force on the More than a year after the pre-Olympic policy
road to be reckoned with. There were 21 million took effect, China has reduced the usage of
e-bikes sold in 2008 versus 9.4 million autos, plastic bags in supermarkets by 40 billion, or
and China will make another 30 million electric 66 percent - that’s the equivalent of 1.6 million
bicycles in 2010. We are also seeing several tons of petroleum. New uses for plastic
state-owned enterprises giving a 500rmb/mo. recycled bags are emerging such as colourful
bonus to employees who don’t drive cars. kites, in the style of Chinese traditional kites.
Source: http://www.inhabitat.com/2009/10/26/som-wins- Source: http://www.inhabitat.com/2009/10/26/som-wins-
competition-to-create-beijings-sustainable-city-center/ competition-to-create-beijings-sustainable-city-center/
CYCLE CULTURE BRING-YOUR-OWN UTENSILS
As cycle-culture becomes a symbol of an eco In Hong Kong, the eco-friendly culture
chic lifestyle, a cycling dress code in Hong continues to grow as disposable items become
Kong (e.g. folded trousers versus foldable replaced by eco-friendly or re-usable items.
bikes) is emerging as a fashionable trend on From ‘Bring Your Own Bags’ to 'Bring Your
the streets, and cool trends places beyond Own Utensils’.
the cycling streets.
12 13
8. ECO CONSCIOUS ADVERTISING WIND POWER
Advertisements for eco-friendly and sustainable practices both by organizations and In 2009, China became the world’s biggest producer of wind power, and will soon be exporting
companies are gaining visibility in the Chinese media. abroad. In October, a Chinese bank investment came just in time to save a $1.5-billion,
36,000-acre wind-farm project in West Texas, indicating China’s new foothold on the
international wind-power market.
Source: http://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/1030dnbuswind.264a63a1e.html
14 15
9. BATTERY POWERED INNOVATION
BYD is a Chinese company with vision, and the world is watching (as well as Warren Buffet
who invested in it). It started as a battery company, later moving into the auto business in
2003. They have recently announced plans to sell their F3DM Plug-In in 2010 in the US at First BYD logo New BYD logo
22,000 dollars – less than the Prius and at least 2 years ahead of the Chevy Volt.
Chemist turned business leader, Wang Chuanfu is driving innovation in clean-energy autos,
aiming to make BYD’s batteries 100% recyclable, using a nontoxic electrolyte fluid. Wang is
even known to drink the fluid to prove that clean energy should be just that, clean – not
creating more environmental problems.
Interestingly, BYD’s logo has moved from oddly resembling BMW’s logo, to its own identity,
and we hope this is signaling a change for China - moving from follower to leader in the area
of sustainable practices.
Source: http://www.treehugger.com/files/2008/12/byd-f3dm-electric-plug-in-hybrid-china.php
http://money.cnn.com/2009/04/13/technology/gunther_electric.fortune/index.htm?postversion=2009041305
16 17
10. Technology:
From “JARINGAN MOBILE” [mobile networking] To “MOBILISASI SOSIAL” [social mobilisation]
In 2009, Facebook rose from being Indonesia’s third most visited site to being the country’s
number one, surpassing search giants such as Google and Yahoo!. Indonesia is now the 6th
largest and 9th largest country globally for Facebook and Twitter respectively.
Source: http://www.alexa.com/topsites/countries/ID
Social networking platforms have become a place for Indonesians to connect through
applications, games, interest groups, and exercise their entrepreneurial spirit with start-ups
that sell homemade handicrafts and clothing. Beyond this, technology has enabled a greater
collective community where Indonesians interact and participate instantaneously: rising to
speak out against and for common causes, and building more public debate and advocacy –
a true transformation in a country that has typically been more at ease with talking than
confronting.
2010 will see the further ascension of wireless technology and the increasing popularity of
networking platforms. Indonesians’ sense of brotherhood and social bonding is being
unleashed, giving rise to greater personal expression and empowerment.
Indonesia
Change Agent Barik Nawawi
Jakarta
19
11. PRITA FACEBOOK GROUP
Prita Mulyasari, a mother of two, was detained on
May 13, 2009 under the charges of defamation
after she circulated emails to her friends
complaining of the poor treatment she received at
a hospital in Tangerang, near Jakarta. Currently,
there is a Facebook group with over 380,000
members supporting her cause.
Prita herself has also been invited to become a
speaker at Pesta Blogger, Indonesia’s blogger
community annual meet-up.
INDONESIAUNITE
Within 2 hours after the July 17, 2009 bombings of JW Marriot and Ritz-Carlton hotels in
Jakarta, “indonesiaunite” became the number one trending topic on Twitter.
Source: theunspunblog.com/2009/06/02/backlash-begins-against-jailing-of-housewife-who-dared-complain-against-hospital/
20 21
12. Local Branding:
From “HÀNG TÂY” [western goods] To “HÀNG TA” [domestic goods]
Up to now, Vietnamese have regarded international brands and imports as the benchmark of
quality. According to Euromonitor, 77% of Vietnamese favour foreign brands, while across Asia the
average is closer to 30%. Two factors feed this preference. First, higher incomes resulting from the
country’s economic development mean more Vietnamese people can afford high-priced products
and services. Second, the newly emerging affluent classes in Vietnam want to establish themselves
as connoisseurs of fashion and use the ownership of foreign brands to show off their wealth and
status. But in 2009, a slew of incidents put imported brands under the gun. The China milk crisis,
imported meat scares, and misleading labelling created confusion and doubt over the authenticity
of quality claims from imported brands.
In 2010, government communications and pricing initiatives will drive “HÀNG VI T”
(Vietnamese products) to become synonymous with quality and affordability amongst the
mass creating new market dynamics and opportunities for local brands.
Vietnam
Change Agent Natalie Gruis
Ho Chi Minh City
23
13. PROMOTION OF
VIETNAMESE PRODUCTS
Started in 2009, the government
launched a campaign “Ngư i Vi t
dùng hàng Vi t” (Vietnamese people
use Vietnamese goods) due to
continue in 2010. This initiative
promotes the sale and advocacy of
Vietnamese originated products
and brands.
GROWTH AND FRANCHISE OF LOCAL VIETNAMESE STORE CHAINS This is particularly driven through
Vietnamese-made products and brands are becoming increasingly more acceptable creating the rural market, which accounts for
competitive choice and the introduction of new tiers such as ‘local premium’ [where previously, 70% of the Vietnamese population:
was always defined as imported]. the biggest consumer segment to
capture in 2010 with rising purchasing
power and accessibility.
Source: Business Monitor International 2009
24 25
14. Food:
From STREET MEAT To COSMOPOLITAN CUISINE
Cambodia is often associated with the image of locals living from hand to mouth, backpack-
ers on budgets and expats craving cheap food. However, Cambodia is currently undergoing a
food renaissance with the rise of a small well-travelled Khmer middle class, an influx of
returnees, and adventurous business people opening boutique hotels, micro breweries and
concept restaurants.
In 2010, Cambodia’s vastly improving service sector will further explode and offer deliciously
eclectic and adventurous food choices that fuse the familiar with the foreign. Whether you
indulge in Kampot pepper crusted tuna in impeccably restored colonial splendour or lounge
Mekong-side with a crispy tarantula entrée and silver service, Cambodia’s new food revolu-
tion reflects the demand for better value, quality and choice from discerning urbanites,
Khmer and foreign.
A new unexpected, and unassuming, food capital is on the rise.
Cambodia
Change Agent Marianne Waller
Phnom Penh
27
15. FCC cafe franchise
TRADITIONAL TARANTULA BECOMES FANCY FOOD FUSION RESTAURANT EXPERIENCES
Traditional Cambodian fare is now being elevated to gourmet status, or fused with western Restaurant experiences are delivering more
ingredients in swanky restaurants and fast food joints: air flown rump steak with red ants, than new tastes for the local and foreign
Coca-Cola chicken roasted in a pot and the favourite tarantula appetizer. palette: reinventing dining culture.
Knyay café Metro’s signature dining promise
28 29
16. Enterprise:
From COPING WITH NEW ORDER To SHAPING NEW ORDER
In 2007, India was labeled the ‘Bird of Gold’ by McKinsey; the market potential was visible
on paper and the numbers were promising. Average income per household had doubled
since 1985.
But with the global recession, sustainability of the country’s growth was put in question
creating apprehension that India might not be able to continue its transition to a large middle
class society. However, India’s relentless entrepreneurship fueled fast recovery and continued
growth throughout 2009 proving the country’s unrelenting strength and enterprising spirit.
In 2010, India will emerge as the key driver of a new order as this growth enables greater
opportunities for local and international business expansion and prosperity, empowering
more Indian industries to become significant forces on the global stage alongside the creative
industry (music, film) which has already greatly influenced the West.
India
Change Agent Dheeraj Sinha
Mumbai
31
17. UNRELENTING ECONOMIC GROWTH
While 2009 was an economic bloodshed for
most countries, India’s GDP beat all forecasts
and fluctuating global markets to register an
unbelievable growth of 7.9 % ahead of all
predictions, setting a benchmark for contin-
ued growth in 2010.
Source: Economic Times of India – 1st December 2009
INTERNATIONAL VOICE AND
INFLUENCE IN COPENHAGEN
India has emerged as a powerful force in
international policy development marked by its
influence in the Copenhagen Summit in 2009.
National leaders negotiated India’s interest on
the world stage to protect industry development
and economic growth predictions for 2010. LOCAL BUSINESSES BECOME GLOBAL ENTERPRISE
Tata Motors Ltd. acquired Jaguar and Land Rover (JLR) in one of India’s largest mergers and
acquisitions in history, enabling the India-based company to acquire a global footprint and
enter the high-end premier segment of the global automobile market, creating more jobs for
local industries during 2009. Since the acquisition, Tata Motors owns the world's cheapest
car – Nano, and luxury marquees like the Jaguar and Land Rover setting itself up as a leader
in the global industry into 2010.
32 33
18. Grey Market:
From SILVER BOOMERS To ACTIVE AGERS
With falling birth rates and rising life expectancy, Singapore’s population is greying.
Singapore ranks 3rd in Asia for the highest ageing population with 12.5% of the total
population aged 60 and above, behind Japan (22%) and Hong Kong (13%).
By 2015, 18% of Singaporeans are expected to be over 60.
Source: Singapore Department of Statistics 2008, Euromonitor 2009
2010 will mark a turning point with government policies promoting re-hiring of able, older
workers, and an ‘active ageing’ lifestyle for seniors to live, learn and play. The seniors market
in Singapore is expected to grow exponentially as the Baby Boomers go into their silver years.
The good news is that Singapore’s Baby Boomers kept spending despite the economic
downturn, and aren’t showing signs of slowing down with age. From food courts to upscale
malls, they are active spenders, shoppers and job holders earning their keeps as the
“older.”
Source: Council for Third Age
Singapore
Change Agent Eric Chua
Singapore
35
19. MARKETING TO
A NEW SEGMENT
In 2009, the first ever 50+
consumer fair was held: Master-
card calls them the ‘glittering
silver segment’. The unexplored
50+ segment will continue to be
a powerful consumer in 2010.
PICKING UP SPEED AFTER 50
The 50+ themselves are increasingly capable, long-lived, well-off financially and are no longer
wedded to their jobs like their fore-fathers.
36 37
20. Women:
From ‘MAKEINU 敗犬’ [loser dog] To ‘CH’ING SHOU NU 輕熟女’ [successfully independent 25-35]
In 2010, women will become the driving force of the economy in Taiwan. According to a
report by the Ministry of Interior, Taiwan’s female population is expected to surpass that of
males in five years. As women in Taiwan become active professionals contributing to the
nation’s gross enrollment, their purchasing power will continue to rise: women 18-39 will
control $440 hundred million in annual consumer spending in 2014 according to Nielsen.
As women in Taiwan continue to gain greater sufficiency and confidence, products and
brands in 2010 will need to consider female audiences and their endorsement.
Female sentiment has already showed returns with messages “beat the bad economy with
love” and “believe in yourself” to promote PayEasy, the biggest and only online shopping site
for women, pulling in sales every 10 seconds.
Taiwan
Change Agent Chunkai Lan
Taipei
39
21. FEMALE ENDORSMENTS
Woman autonomy and confidence are becoming more acceptable, even and acclaimed
in the drama series ‘Veronica Shuang’. The leading lady Cheryl Yang - once referenced as
a ‘MAKEINU 敗犬’ or loser dog for being over 30, successful but single - is now gaining
applause as the face of top brands in Taiwan such as Levis, Haagen-Dazs, Lux and Samsung
leading the way for the new Taiwanese woman: ‘CH’ING SHO NU 輕熟女’.
WOMEN’S SALE FRENZY
With greater independence and economic
recognition, women in Taiwan have become a
key segment in getting to the cashier.
In October 2009, all department stores hosted
an array of anniversary sale events to initiate
spending, with 70% of sales from female
consumers. As female spending power grows,
women will continue to be the target to attract
in 2010.
40 41
22. Personal Empowerment:
From “BAHALA NA” [leave it to god’s hands] To “AKO NA” [leave it to me]
Filipinos have traditionally been known to have a “Bahala na” attitude.
The word “Bahala” is believed to have been derived from the word “Bathala” which in the
Tagalog language means God. As a linguistic expression, “Bahala na” signifies leaving
something or someone in the care of God. This expression has become a philosophy of life
and developed into a significant core of Filipino attitudes.
Fueled by movements that promote personal empowerment, 2010 will mark a change in this
attitude as more and more Filipinos begin to realize the importance and value of taking their
fate into their own hands. Freedom has never been more in vogue.
Philippines
Change Agent Dean Dee
Manila
43
23. VOLUNTEER WATCHDOGS COMMUNITY
A movement sponsored by the country’s largest
broadcast network “Ako ang Simula”
(which translates to “I am the beginning”),
asks for volunteers to become watchdogs
for the coming elections.
TYPHOON RESPONSE
In 2009 there were 50,000 official participants, The unprecedented damage from typhoon
and this will continue to grow as volunteers all Ondoy drew an unprecedented response of
over the country expand. At one point during mass donations from both private individuals
a leadership forum featuring the presidential and companies: ABS-CBN, one of the
candidates, 150,000 Filipino users actively country’s largest television network reported
participated and discussed the elections through that they were able to collect a staggering
numerous new media channels. P94.97 million of cash donations, while also
receiving P108.75 million worth of assorted
“in kind” donations.
44 45
24. SELF-STARTING
SOCIAL CAUSES
Efren Penaflorida started
a “pushcart classroom” to bring
education to poor children as
an alternative to joining gangs in
1997. Working with Bates 141,
this cause has taken on an estimated
10,000 volunteer members to help
PERSONAL EMPOWERMENT CAMPAIGN teach more than 1,500 children
“Ako Mismo” movement (literally translates to “I, myself”) is funded by the country’s living in the slums.
largest telecommunications network aiming to battle “indifference and the feeling that
the individual is helpless”. Efren’s efforts were recognized by
the international community when
In 2009, the campaign solicited 295,507 commitments of self action in their “wall of he was made CNN’s 2009 Hero of
commitments” and will continue to mark self achievement and progress in 2010. the Year.
46 47
25. Social Awakening:
From MATERIALISTIC ‘SING NE 物質升呢’ To HOLISTIC ‘SING NE 全面升呢’
In 2009, ‘SING NE 升呢’ (means progression to a new level) was one of the top 3 buzzwords in
local media, reflecting a strong aspiration for personal progress in society. However, personal
advancement was not fully realized in 2009 due to the global recession.
Source: City University of Hong Kong
The growing sense of recovery in 2010 promises greater progression. Yet, most people,
especially the 80 ‘HOU後’ (who are born in 1980’s), do not feel like they are going to share
the fruit of recovery. A sense of disparity is gaining momentum, with a growing perception of
‘SUC CHE 塞車’ (socially immobile) phenomenon in which the growth opportunities for
younger generations are blocked by the delayed retirement of Boomers.
Whether the ‘SUC CHE 塞車’ phenomenon is real remains a heated debate, but as the
perception grows, a social awakening is occurring: the importance of materialism as badges
of success is shifting in favour of non-economic values such as justice, social responsibilities,
transparency, work/life balance and quality of life, which will become intrinsic to personal
progress and advancement in 2010.
Hong Kong
Change Agent Arthur Chan
Hong Kong
49
26. LIFE ENRICHING EXPERIENCES BECOME NEW PURCHASES CULTURAL ENLIGHTENMENT
Consumers are searching for greater fulfillment from their purchases – not only to flaunt AS NEW LUXURY
and enjoy their success but also to give them more enriching experiences. To a growing number of Hong Kong
consumers, luxury means more than
luxury labels, that substance and
sophistication of experience may take
time to learn and appreciate.
Two new shopping malls,
1881 Heritage and K11, opened in
late 2009 demonstrated this new
luxury mindset by re-defining the
1881 Heritage championing the conservation of local heritage customer experience from a pure
materialistic enjoyment to a cultural
heritage and art appreciation
experience respectively.
K11 – the first art mall in Hong Kong
51
27. National Unity:
From UNITY IN UNIFORMITY To UNITY IN DIVERSITY
40 years ago racial riots raged through Malaysia sweeping away the country’s appearance of
racial harmony. The Governments’ affirmative action program in response bridged the divide
to some extent. However, more had to be done.“1Malaysia” was launched to strongly
emphasize national unity, ethnic tolerance, and Government efficiency. The website
1Malaysia.com. my facilitates the “1Malaysia” campaign by providing a platform for public
dialogue to promote Malaysian unity, religious and ethnic tolerance, as well as a deeper
appreciation of Malaysia’s cultural diversity.“1Malaysia” is also making extensive use of
social media tools such as Facebook and Twitter.
It is therefore expected that in 2010, the campaign will seep into the streets and start to
affect consumer mindsets. Brands should be more mindful of promoting ethnic diversity,
cultural tolerance and a fair business playing field. National unity will become the new
standard for redefining competitive standards.
Malaysia
Change Agent Avinash Lal,
Kuala Lumpur
53
28. SOCIAL MEDIA GROUPS
Social media networks have
created forums for Malaysians to
share their thoughts on policies.
With anticipation to what
“1Malaysia” will mean to Malay-
sians, there is a mixture of hope
and anxiety to what real
outcomes will occur in 2010.
ADVERTISING AND PR
Dato Seri, We are waiting eagerly on how to be engaged with you “1Malaysia” has become a buzzword
through a programme you are planning. We truly want to see a better
M’sia and believe you can do it. I have a few ideas on 1Malaysia for incorporated and themed to everything
Penang but never knew how to implement them Government related as well as by local
Source: 1Malaysia.com.my advertisers, who are jumping on to the
bandwagon of patriotism to promote the ethnic
blind concept of “Bangsa Malaysia”
(a Malaysian race) in order to do their part
in nation building.
This trend will continue in 2010 with more
messages of reconciliation,change and coming
together to solve challenges of the nation.
A great move to promote better integration and acceptance.
Hopefully, its not merely a political propaganda
Source: Street interview
54 55