This document discusses how to proactively manage web application abuse. It defines web application abuse as exploiting online businesses through "grey market" activities that cost companies lost revenue and brand damage. The phases of abuse are outlined as silent introspection, attack vector establishment, attack implementation, automation, and maintenance. Parameter manipulation is provided as an example attack technique. Signature-based detection can help block known attacks but not address logic abuse or all phases of abuse. Early detection of malicious activity in the silent introspection phase and user-based responses like warnings or blocks are recommended over IP blocking to more precisely target abusive users.