1. 2 2009 NKBA Advertising and Sponsorship Guide

2. Sponsorship Opportunities with the NKBA
The National Kitchen & Bath Association offers an array of opportunities for its corporate members to
increase their brand recognition in the kitchen and bath industry. Through sponsorships of highly attended
Kitchen/Bath Industry Show & Conference and other NKBA events, NKBA members are able to align their
brands with K/BIS® and the NKBA.
The NKBA offers valuable opportunities for companies of all sizes, from small dealers to multinational manufacturers,
to reach key kitchen and bath professionals across all industry segments via three methods: face-to-face, in print,
and online. These programs are designed to increase exposure and maximize value. The NKBA also offers an unlimited
quantity of custom programs that can be tailored to meet your specific goals and budget.
“The NKBA is a true partner in our marketing programs, including Rheem’s sponsorship of
the Best Sustainable Bath category in the NKBA Design Competition. Contacting the press
and communicating with its 40,000 members, the NKBA actively promotes both the event
and our sponsorship of it. As a result, the Rheem brand is receiving higher recognition
among dealers and designers through this sponsorship with the NKBA.”
–Laura Butler, Communications Manager, Rheem Manufacturing Company
Table of Contents
K/BIS Sponsorships.....................................3-6
NKBA Event & Publication Sponsorships........7-8
NKBA Education Sponsorships.....................9-11
2 2009 NKBA Sponsorship Guide

3. 3 K/BIS Sponsorships

4. K/BIS Sponsorships
The NKBA is the proud owner of the Kitchen/Bath Industry Show & Conference (K/BIS), and only corporate
members of the NKBA are allowed to sponsor events held at K/BIS, which attracted more than 45,000
attendees and 700 members of the press in 2008. Sponsorships are available for events ranging from
dozens to thousands of attendees, enabling companies of all sizes to sponsor items and events at K/BIS.
Opening Keynote
The kickoff to K/BIS each year, the opening keynote is
always given by a celebrity speaker who draws huge
crowds. Make an immediate impact at K/BIS by
sponsoring this memorable event. Recent keynote
speakers have included Bill O’Reilly, Magic Johnson,
Christine Todd Whitman, and Steve Wynn.
Investment: $30,000 - $100,000
Conference Sessions
The NKBA Conference Program offers attendees a series of educational
seminars on current industry topics given by presenters from a wide
spectrum of fields, with many given by industry celebrities, such as
Candice Olson. These speakers have made names for themselves
through their strong management skills, unique leadership styles,
and creative innovations. Attendees gain knowledge on emerging
technology, design inspiration, and business-based resources. Included
with this opportunity is signage and collateral distribution at each
event, conference bag insert, an e-mail message distributed to all
NKBA members, and your company logo in the K/BIS conference
brochure, K/BIS directory, and on KBIS.com.
Investment: $10,000
The NKBA esTimATes more ThAN
900 exhiBiTors will occupy
over 600,000 squAre feeT of
exhiBiT spAce AT K/Bis 2009 iN ATlANTA.
4 K/BIS Sponsorships

5. Board of Directors’ Gala – Cocktail Reception
The NKBA Gala Cocktail Hour offers the opportunity to reach this
audience during the hour that precedes the Gala. Included with this
opportunity is event signage and networking.
Investment: $10,000
Board of Directors’ Gala
The NKBA Board of Directors’ Gala is the most powerful networking
event in the kitchen and bath industry. This K/BIS kick-off event
showcases Association members and volunteers who made lasting
impressions on the entire industry throughout the year. Included
with this opportunity is event signage, logo placement, electronic
and print advertising space, collateral distribution, and Gala tickets.
Investment: $30,000
Chapter Officers’ Forum
Exposure at the NKBA Chapter Officers’ Forum provides both an
exceptional branding opportunity and exclusive access to industry
decision makers at the local level. Reach the people who shape the
future of the kitchen and bath industry in a private setting and re-
ceive signage, logo placement, and collateral distribution.
Investment: $10,000
more ThAN 45,000
iNdusTry professioNAls
ATTeNded K/Bis 2008.
5 K/BIS Sponsorships

6. Industry Segment Events
These events provide the perfect opportunity to expose your products
or services to a specific group within the industry. If your goal is to reach
dealers, designers, decorative plumbing & hardware, or builders/remodelers,
this is your forum.
• The Silver sponsorship level includes signage, logo placement, a special
listing in the official K/BIS Show Directory and website, table literature,
collateral distribution, and a segment e-mail blast.
Investment: $1,500
• The Gold sponsorship package adds your company logo on event slide presentations.
Investment: $3,000
• The Platinum sponsorship further includes your company logo and description
to the event presentation, as well as five minutes of speaking time.
Investment: $5,000
Tote Bag
If your goal is brand impressions, there is no stronger element at K/BIS than
adding your company’s name and logo to the Official K/BIS Conference Tote Bag.
This high-quality tote has a shelf-life that extends well beyond the show.
A collateral insert for your company is included in the bag.
Investment: $10,000
K/BIS Sponsorship Contacts
Sponsorships
800-THE-NKBA, x3362
sponsorship@nkba.org
more ThAN 700 memBers of
The coNsumer ANd TrAde press
were oN hANd To cover K/Bis 2008.
6 K/BIS Sponsorships

7. 7 NKBA Event & Publication Sponsorships

8. NKBA Event & Publication Sponsorships
In addition to K/BIS, companies can sponsor other NKBA events throughout the year. Please call the NKBA’s
Sponsorship department for pricing information on these event sponsorships.
Chapter Program & Event Sponsorships
If your product or service is focused on a regional effort, chapter spon-
sorships are the perfect marketing outreach for your company. These
sponsorships are created through the more than 70 NKBA chapters
across the United States and Canada. Chapter sponsorship opportunities
include social events for chapter members, preparing a full product dem-
onstration, or hosting a chapter meeting at your company showroom.
Investment: Call for details
Publications
Design Competition Another promotional opportunity our corporate members have in
aligning their brands with the National Kitchen & Bath Association
The prestigious NKBA Design Competition provides an oppor-
is to co-brand NKBA publications. By placing your company
tunity for award sponsors to be featured in Design Competition
name and logo on the NKBA Kitchen and Bathroom Planning
literature throughout the year, culminating with the official
Guidelines, you’ll be able to present your firm as a leader in the
unveiling of the winners live on the show floor at K/BIS. The
industry to kitchen and bath professionals, while co-branding
professional competition entitles sponsors to feature their
the NKBA Kitchen & Bath Workbook will enable you to
company names on the winning awards, as well as on design
show your company as an authority to consumers.
competition literature, related publicity, and advertising pieces.
Investment: Call for details
Investment: Call for details
NKBA Event & Publication Sponsorship Contacts
Sponsorships
800-THE-NKBA, x3362
sponsorship@nkba.org
The NKBA desigN compeTiTioN
is The mosT presTigious AwArds
compeTiTioN iN The iNdusTry –NeArly 600
projecT eNTries were suBmiTTed iN 2008.
8 NKBA Event & Publication Sponsorships

9. 9 NKBA Education Sponsorships

10. NKBA Education Sponsorships
NKBA member companies are able to sponsor NKBA conferences and professional education courses,
in addition to the popular NKBA Student Design Competition.
Student Design Competition
Like the NKBA’s professional design competition, sponsorship of
the NKBA Student Design Competition allows your company to be
included in the excitement of the announcement of the winners
at K/BIS, while also enjoying placement of your company logo in
literature distributed throughout the year, providing the opportunity
to align your brand with the industry leaders of the future.
Investment: Call for details
Professional Education Courses
The NKBA offers sponsorships and partnerships as a way to
enhance the learning experience, while showing your firm as
an authority on industry practices. Sponsors often host courses
at one of their own training facilities to reinforce this position.
With more than 200 NKBA classes offered each year, your company
can find the course that perfectly fits your market segment, whether
that’s lighting, plumbing, sustainability, installation, construction,
or general kitchen or bath design.
Investment: Call for details
The NKBA AwArded $10,000 iN
scholArships To The wiNNers of The
NKBA sTudeNT desigN compeTiTioN iN 2008.
10 NKBA Education Sponsorships

11. MasterClass Conference
Corporate members of the NKBA can also sponsor
MasterClass Conference, which is an educational
symposium that offers conference sessions and
discussions led by industry experts.
• The Silver sponsorship level enables your company to display
signage, distribute product literature, and feature your company
logo on all e-mail communications regarding the conference, as
well as being included in the MasterClass press release and featured
in a Prof iles Magazine article covering the event.
Investment: $2,500
• The Gold sponsorship offers placement of your company logo in all
conference advertising, inclusion of your company in all MasterClass
press releases, a feature in the NKBA’s Prof iles Magazine, and literature
in attendee welcome packets, in addition to logo placement on
welcome packets and event signage.
Investment: $5,000
NKBA Education Sponsorship Contacts
Sponsorships
800-THE-NKBA, x3362
sponsorship@nkba.org
more ThAN 200 NKBA
professioNAl educATioN
clAsses Are offered eAch yeAr.
11 NKBA Education Sponsorships