1. PR Newswire’s MEDIAtlas is the world's largest source of editorial contacts for print,
online and broadcast media. Our easy to use and intuitive web-based interface enables
you to create custom lists and target journalists based on your specific criteria. You can
search for journalists or media outlet based on editorial interests, industry beats,
geographic location, designated market area rankings, and more.
You can also manage your distribution right from your workspace. Quick and
convenient news release distribution via PR Newswire will simultaneously fax, e-mail or
surface mail your news according to each journalist's preferred method for receiving
press releases. Also, MEDIAtlas contains the complete listing of PR Newswire’s U.S.
Domestic and International newslines so you can send your release across the wire and
to your custom list from one online portal.
MEDIAtlas is researched locally through PR Newswire's offices worldwide. Our
researchers make tens of thousands of changes to the MEDIAtlas database every
week. Entries on your lists will automatically reflect these updates.
MEDIAtlas Features:
• Global media data more than 530,000 contacts at more than 175,000 outlets
• Living Lists feature automatically keeps your list up to date, including replacing
contacts that have left the publication with the most suitable replacement
• Intuitive, easy-to-use interface, including keyword, mileage and subject searching
• The ability to save unlimited lists, as well as export lists/reports in Excel, Word or
PDF file
• The Distribution Promise automatically researches, and resends at no additional
charge, and undeliverable domestic fax and email distributions
• Journalist profiles from industry leader Bulldog Reporter
• More than 200,000 editorial calendar entries
• Ad value rates for thousands of print publications
• Bylined article information for thousands of journalists in the database
• Accessible 24 hours a day, seven days a week, and doesn't time expire
2009 MEDIAtlas Pricing:
• $2,295 for the first login to North American Data Module
• $3,295 for MEDIAtlas Premium Edition (Global Data, EdCals, Activities and 1
MAPAK)
• $995 for each additional login
• $550 to add the Activities Module for all users
• $450 to add the Editorial Calendars for all users
• $650 to add Global Media Data for all users
• $805 to add MEDIAtlasPAK – 3,000 domestic fax and email distributions
To see how MEDIAtlas can work for you contact your local PR Newswire account manager, or
contact MEDIAtlas directly at (800)482-4220 or email mediaintelligence@prnewswire.com.

2. To see how MEDIAtlas can work for you contact your local PR Newswire account manager, or
contact MEDIAtlas directly at (800)482-4220 or email mediaintelligence@prnewswire.com.