Omni-channel innovation in the society informatization era - ThoughtWorks Liv...Thoughtworks
The mobile Internet not only changes the customer ability of gaining products and services information, but also provides them with multiple ways of getting in touch with clients.A unique experience remains to be the key. Let the clients experience all kinds of shopping forms seamlessly by putting them at the core, combining all the possible channels no matter where they are.
The future idea of management should be involving into the customers’ social activities and guide them at the very first stage of purchasing-information searching. As to the walk-ins, managers should pay more attention to the whole process of their purchasing. By analysing big data and collecting their basic life expenses, retailers can promote specific products and services to cater to customer needs. And the accumulation of these data based on the mobile Internet and social network will extend more commercial values in the days to come.
Omni-channel innovation in the society informatization era - ThoughtWorks Liv...Thoughtworks
The mobile Internet not only changes the customer ability of gaining products and services information, but also provides them with multiple ways of getting in touch with clients.A unique experience remains to be the key. Let the clients experience all kinds of shopping forms seamlessly by putting them at the core, combining all the possible channels no matter where they are.
The future idea of management should be involving into the customers’ social activities and guide them at the very first stage of purchasing-information searching. As to the walk-ins, managers should pay more attention to the whole process of their purchasing. By analysing big data and collecting their basic life expenses, retailers can promote specific products and services to cater to customer needs. And the accumulation of these data based on the mobile Internet and social network will extend more commercial values in the days to come.