20 years Lenny - 'the making-of' of a catwalk - Lenny 20 Anos
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CoolBrands reportage on the making of the '20 years Lenny catwalk' in Rio de Janeiro. - 'the making-of' of a catwalk - Lenny 20 Anos - Storytelling by CoolBrands House - Pictures by Anouk Pappers and Maarten Schäfer
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Hunting a Jaguar in the Pantanal
Just as we decide to call it a day, Ailton suddenly shouts: “There he is!” We look in the direction Ailton is pointing at, but see nothing. “Look there!” Ailton says, while pointing at the skies above the forest. “What are you pointing at?” we ask, “a flying jaguar?” “The sun has done more damage to your brain than we thought!” we laugh, “there are only birds up there”. Ailton changes the direction of the boat and looks at us like a schoolteacher would. “The birds you see circling up there are vultures, they feed on the carcasses of dead animals.” “The Jaguar has made a kill!”
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Divers teams make better decisions. Leaders who innovate and make an impact seek out those who don’t share their opinions.
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Half bent over, we make our way down the long steep corridor. After about 40 meters we emerge in the first burial chamber which is covered in hieroglyphs. “Here you can see the name of the pharaoh,” Eman says while she scans the walls with her torch. “And this passage is about his life...”
“You can read hieroglyphs?” I exclaim in amazement.
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Hunting a Jaguar in the Pantanal
Just as we decide to call it a day, Ailton suddenly shouts: “There he is!” We look in the direction Ailton is pointing at, but see nothing. “Look there!” Ailton says, while pointing at the skies above the forest. “What are you pointing at?” we ask, “a flying jaguar?” “The sun has done more damage to your brain than we thought!” we laugh, “there are only birds up there”. Ailton changes the direction of the boat and looks at us like a schoolteacher would. “The birds you see circling up there are vultures, they feed on the carcasses of dead animals.” “The Jaguar has made a kill!”
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Divers teams make better decisions. Leaders who innovate and make an impact seek out those who don’t share their opinions.
Research shows that the kinds of diversity we most commonly think of - rage, gender, age - had no correlation to a team's results. What did make a difference was whether the team members had different perspectives and different ways of processing information.
In the Footsteps of The Great Explorers - Maarten Schäfer
I’m cycling through Amsterdam’s historic centre, a UNESCO World Heritage Site and an enduring testimony to the city’s rich history. During the Golden Age in the 17th century, Amsterdam’s port was at the centre of a global trade network, with ships sailing to Asia, Africa, the Americas, and merchants trading goods across Europe.
In this city of openness to the world, I was born and raised. This might have triggered in me the openness to experience, which involves active imagination, aesthetic sensitivity, preference for variety and intellectual curiosity.
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The Sharing Economy - Maarten Schafer
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According to Wikipedia (which itself could be seen as a shared knowledge site), the Shared Economy is “a socio-economic system built around the sharing of human and physical resources.”
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Half bent over, we make our way down the long steep corridor. After about 40 meters we emerge in the first burial chamber which is covered in hieroglyphs. “Here you can see the name of the pharaoh,” Eman says while she scans the walls with her torch. “And this passage is about his life...”
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The next morning at sunrise we’re navigating a small boat upstream in search of a jaguar. From the big river we take a left into a smaller river, then a right into a creek and then a right again where we find ourselves in the middle of nowhere. “The first thing we have to do is look for footprints on the river beds,” Ailton says with a low voice, as if he thinks a jaguar will hear us. Just as we decide to call it a day, Ailton suddenly shouts: “There he is!”
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The next morning at sunrise we’re navigating a small boat upstream in search of a jaguar. From the big river we take a left into a smaller river, then a right into a creek and then a right again where we find ourselves in the middle of nowhere. “The first thing we have to do is look for footprints on the river beds,” Ailton says with a low voice, as if he thinks a jaguar will hear us. Just as we decide to call it a day, Ailton suddenly shouts: “There he is!”
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I'm in New York again to talk about "the importance of our online reputation"... and as usual I'm staying in an Airbnb apartment. To move around Manhattan, for my meetings, I use Uber. Both companies are perfect examples in the 'sharing economy'.
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Having a short attention span is not always a disadvantage. It actually helps for storytelling, and allows me to get straight to the point and skip all the superfluous information.
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meeting ‘people with a vision’ and ‘brands with a purpose’.
We write their stories in a narrative context to facilitate word-of-mouth.
We believe that stories can change attitudes, behavior and, ultimately, the world.
So by writing and sharing the stories, we want to inspire people and contribute to making the world a better place.
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"Why we do the things we do" - We started a storytelling expedition around the world, meeting ‘people with a vision’ and ‘brands with a purpose’. We believe that stories can change attitudes, behaviour and, ultimately, the world. So by writing and sharing the stories, we want to inspire people and contribute to making the world a better place.
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