The document provides 20 tips for online promotion and customer engagement, including building an online community, asking for reviews, offering freebies and guarantees, grabbing audience attention through events and webinars, sending gifts, networking at industry events, maintaining good customer relations, setting objectives, creating a communications plan, having a website and spreading content, telling stories, using various media formats, focusing on products/services, targeting new customers, motivating salespeople, and gaining media coverage for credibility.