Presentation slides of the webinar given on 14th January 2015 by 2DiALOG. Subject: Predictive Analytics in Social Business. Sitecore Wintercamp webinar series.

1. PREDICTIVE ANALYTICS
IN SOCIAL BUSINESS
Theo Reichgelt – 2DiALOG
#SitecoreWinterCamp

2. Before we begin
• Any questions can be asked via the chat pane in
the control panel at the right hand side of your
screen.
• Questions will be answered at the end of the
webinar
• You’ll receive the sheets presented within 48
hours after the webinar

3. TODAY’S PRESENTER
Theo Reichgelt – Country manager 2DiALOG
Blogger Frankwatching.com & 2DiALOG.nl
theo.reichgelt@2DiALOG.nl @theoreichgelt
#SitecoreWinterCamp

4. SOCIAL BUSINESS
STRATEGY & TECHNOLOGY
www.2DiALOG.nl

5. Agenda
• Introduction
• Collect data
• Analyse data
• Predict behavior
• Summary
• Q&A

6. The online generation

7. WHAT ARE PREDICTIVE
ANALYTICS?
The next step in social media

8. Sample use cases
• Locate consumers with purchase intent
• Locate unsatisfied consumers and customers to:
– Raise conversion
– Raise brand loyalty
• Create brand ambassadors (“wow” moment)
• Empower product development

9. 3 STEPS TOWARDS
ACTIONABLE ANALYTICS
Collect data, analyze data, predict behavior

10. STEP 1: COLLECT DATA

11. How?
• Manual searches on social networks, blogs,
consumer websites, review sites, etc.
• Deeper and wider searches with a social
listening tool.

12. Webinar example
• People getting married
• Twitter and Instagram search
• Analyze data
• Predict behavior
• Act

13. Sample searches
• Search on hashtags #shesaidyes #isaidyes
#engaged #married
• Search on phrases “getting married”
• Search within a geographic location or
language
• Deepen search for other interests
• Search on sentiment

14. The Query

15. Unfiltered data

16. STEP 2: ANALYSE DATA

17. Data filtered on:
Positive sentiment
Travel interest

22. STEP 3: PREDICT BEHAVIOR
Connecting the dots to create actionable analyses

23. Predict and act, examples
• Travel agent
– Social action: engage!
– Website: show targeted information
• Flu epedemic

24. SUMMARY

25. Summary
• Large amount of data available
• Collect it, analyze it, predict and act
• Combine data
– Social, website, business systems
• Create “wow” moments and
brand ambassadors

26. MORE INFORMATION?
WWW.2DIALOG.NL
Follow us: @2DIALOGNL
2DiALOG.nl/blog