Presented at Ark Group Conference on Information Architecture, 30th September 2009 in Sydney.
* User Experience (UX) is more than just the Information Architecture (IA) of a site
* A good UX addresses the useful as well as the usable
* Thus I will discuss why UX should be prioritised over IA
* To create a good UX we need to do research to uncover the goals, attitudes and behaviours of our audience
* This high level approach can then direct lower level design such as the IA
* However getting user involvement at both the UX and IA levels can be challenging, and organisations often need some encouragement from UX/IA practitioners
* Thus I will also discuss prioritising UX within the organisation
Bringing them online: Using design research to identify online opportunitiesPatrick Kennedy
Presented at Oz-IA 2009, this presentation discusses the use of user research to inform the design of SuperRacing, a cross website horse racing content vertical.
Content curation for online marketing
Relevance: from advertising to information
Impact: from faith to metrics
Presence: from contact to online transactions
Reputation: where is the conversation?
Where is the audience?
SEO: Search engine optimization
SEM: Search engine marketing
Presented at Ark Group Conference on Information Architecture, 30th September 2009 in Sydney.
* User Experience (UX) is more than just the Information Architecture (IA) of a site
* A good UX addresses the useful as well as the usable
* Thus I will discuss why UX should be prioritised over IA
* To create a good UX we need to do research to uncover the goals, attitudes and behaviours of our audience
* This high level approach can then direct lower level design such as the IA
* However getting user involvement at both the UX and IA levels can be challenging, and organisations often need some encouragement from UX/IA practitioners
* Thus I will also discuss prioritising UX within the organisation
Bringing them online: Using design research to identify online opportunitiesPatrick Kennedy
Presented at Oz-IA 2009, this presentation discusses the use of user research to inform the design of SuperRacing, a cross website horse racing content vertical.
Content curation for online marketing
Relevance: from advertising to information
Impact: from faith to metrics
Presence: from contact to online transactions
Reputation: where is the conversation?
Where is the audience?
SEO: Search engine optimization
SEM: Search engine marketing
Five user research methods you've probably never seenPatrick Kennedy
Field research can be very dangerous! well at least scary. Every day researchers are being hit on, sat on, poisoned, accosted, emotionally scarred and generally made to feel uncomfortable by freaky people...err, I mean research participants. This presentation will outline 5 methods to keep you safe.
Presentation from WebDU 2008 in Sydney, where I attempt to give developers and designers some insight into what IA is and how it works, so they can integrate it into their own practices or just work more effectively with IA/UX practitioners
This presentation will examine the purpose and application of information architecture for the so-called ‘next generation’ of information tools, including blogs and wikis. We will introduce ‘needs based’ information architecture, the methodology used for organising and designing information-rich environments in a way that allows people to use them more easily. We will then look at how the best practice principles behind this approach apply equally well to emerging technologies.
Presented at Open Publish 2007, by Patrick Kennedy of Step Two Designs.
Five user research methods you've probably never seenPatrick Kennedy
Field research can be very dangerous! well at least scary. Every day researchers are being hit on, sat on, poisoned, accosted, emotionally scarred and generally made to feel uncomfortable by freaky people...err, I mean research participants. This presentation will outline 5 methods to keep you safe.
Presentation from WebDU 2008 in Sydney, where I attempt to give developers and designers some insight into what IA is and how it works, so they can integrate it into their own practices or just work more effectively with IA/UX practitioners
This presentation will examine the purpose and application of information architecture for the so-called ‘next generation’ of information tools, including blogs and wikis. We will introduce ‘needs based’ information architecture, the methodology used for organising and designing information-rich environments in a way that allows people to use them more easily. We will then look at how the best practice principles behind this approach apply equally well to emerging technologies.
Presented at Open Publish 2007, by Patrick Kennedy of Step Two Designs.