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魅力安平行銷企劃
組員 : 陳冠沅
丁興毅
劉家亨
吳宗翰
黃彥誠
強化
品牌價值
鎖定
目標客群
結合
特殊活動
建立
大眾溝通
加強
網路行銷
結盟
其他產業
規劃
交通建設
行銷策略
Marketing Strategy
品牌價值
發展安平核心能力與差異化策略
- 老街古積的修復維護、強調台南美食的魅力
增加顧客滿意度
- 基礎建設和安全設備的規劃、蒐集遊客意見、
安平商圈的教育訓練。
目標客群
針對家庭客群設立相關設施
- 嬰兒車租借、兒童閱讀休憩室
針對外地客群設立相關設施
- 成立服務諮詢站
- 建立友善問路店家告示
-安排導覽服務志工、推薦行程
結合活動
-結合美食季、假日市集、音樂季
大眾溝通
-樞紐處擺放廣告、宣傳安平核心價值
網路行銷
-結合FB、部落客體驗分享安平、網路影片
異業結盟
-與各種不同行業合作推出優惠行程
旅行社、民宿、餐廳小吃店、計程車隊、特色商店
交通規劃
-重新規劃汽機車停車場,落實行人徒步區
-另行規劃接駁巴士,從高鐵台鐵到台南景點
-規劃安平車道腳踏車租借站,打造單車旅遊風氣
這是大致上的內容,課堂報告時會解釋詳細
感謝各位觀看我們的PPT-魅力安平行銷企劃
請再幫我們填個問卷>///<

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Editor's Notes

  1. 此範本可作為群組設定中簡報訓練教材的起始檔案。 章節 在投影片上按一下右鍵以新增章節。 章節可協助您組織投影片,或簡化多個作者之間的共同作業。 備忘稿 使用 [備忘稿] 章節記錄交付備忘稿,或提供其他詳細資料給對象。 於簡報期間在 [簡報檢視] 中檢視這些備忘稿。 請記住字型大小 (對於協助工具、可見度、影片拍攝及線上生產非常重要) 協調的色彩 請特別注意圖形、圖表及文字方塊。 考慮出席者將以黑白或 灰階列印。執行測試列印,以確保在進行純黑白及 灰階列印時色彩正確。 圖形、表格和圖表 保持簡單: 如果可能,使用一致而不令人分心的樣式和色彩。 所有圖表和表格都加上標籤。
  2. 提供簡報的簡短概觀。 描描述簡報的主要焦點與其重要性。 介紹每個主要主題。 為了幫助簡報對象掌握簡報重點,您 可以 在整個簡報期間重複此概觀投影片,反白顯示您接下來要討論的特定主題。
  3. 這是另一個選項 適用於使用轉換的概觀投影片。
  4. 每個主題都使用章節標題,使對象有明確的轉換感受。