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บทที่ 2

  • 1.
    2 WebBlog) Blogger Samsung Galaxy S ll i9100 2.1 2.2 Social Media 2.3 WebBlog) 2.1 1. 2. 3. 4. 5. 6. 7.
  • 2.
    8. 2.2 Social Media 2.2.1 Social Media Media Social Media 2.0 ( broadcast media monologues : one to many social media dialogues :many to many ) media
  • 3.
    Category , Category Media 2.2.2 Social Media 4600
  • 4.
    500 200 5000 5000 500 800
  • 5.
    2.2.3 Social Media UsersGenerated Content Consumer Generated Content (1) Blog – Weblog Content Management System: CMS) Post HTML web site Chronological Order) Blog Blog
  • 6.
    Social Blog 2 Blog (Corporate Blog) Blog Blogger Marketing Influencer (2) Twitter Microblog – Blog Post 140 Twitter What are you doing?) Twitter Brand CRM) Blog Twitter Social Network Feature Microblog
  • 7.
    (3) Social Networking– Profile Info) Photo) Note) Video) Social Networking Invite Friend Find Friend Social Networking Brand Application CRM Pages Group Social Networking 2 Facebook, Hi5 Myspace Resume Linkedin Plaxo (4) Media Sharing – upload
  • 8.
    Media Sharing Youtube Flickr Multiply (5) Social News and Bookmarking – Social Bookmarking Bookmark Bookmark Campaign
  • 9.
    (6) Online Forums– Social Media Forums Forums
  • 10.
    2.3 WebBlog) 2.3.1 WebBlog) (Weblog) (Web) (Blog) 1 2 3 4 link blogroll 2.3.2
  • 11.
    learner blogs, political blogs,travel blogs, fashion blogs, project blogs,legal blogs Linklog – Photoblog Vlog Videoblog Vlog movie 2. Personal Blog)
  • 12.
    News Blog) . Collaborative Blog) blognone.com Politic Blog) Environment Blog) Media Blog) oknation.net/blog/black Entertainment Blog) Educational Blog) Tutorial Blog) 3. 3 1 Filter Blog
  • 13.
    “Bookmark” Social Bookmark URL http://del.icio.us/ 3.2 Personal Journal Blog http://www.exteen.com http://www.blogger.com
  • 14.
    3 3 PhotoBlog , tag) http://www.flickr.com 3.4 Video Blog Vlog tag) http://www.aolvideoblog.com 3.5 link) Social Network Service Social NetworkingWebsites http://hi5.com http://multiply.com http://spaces.live.com blog
  • 15.
    Social Networking Websites journal blog 2.3.3 blog blog www.blogger.com www.exteen.com www.mapandy.com www.buddythai.com www.imigg.com www.5iam.com
  • 16.
    www.blogprathai.com www.ndesignsblog.co m www.onblogme.com www.idatablog.com www.inewblog.com www.freeseoblogs.com www.sumhua.com www.diaryi.net www.istoreblog.com www.skypream.com www.thailandspace.co m www.my2blog.com www.sungson.com www.gujaba.com www.maxsiteth.com www.sabuyblog.com www.ugetblog.com www.jaideespace.com 2.3.4 Blogger Blog) “Weblog” Jorn Barger 1997 Peter Merholz “Blog” 1999 13 2003 Oxford English
  • 17.
    Dictionary blog Blog) 2004 “ ” 10 “ ” (blog) “ ” (web log) “ ” “ ” “ ” 20
  • 18.
    ” 2542 “ ” 10 “ ” (incumbent) ,“ ” (electoral) “ ” (stroms) ,“ ” (insurgent) ,“ ” (hurri- cane) ,“ ” (peloton) cicada)
  • 19.