2




WebBlog)         Blogger

                 CD




      2.1

      2.2                        Social Media

      2.3             WebBlog)

2.1

      1.

            2.

            3.

            4.

            5.

            6.

            7.
8.




2.2                     Social Media

      2.2.1              Social Media




Media


                  Social Media




                         2.0 (       broadcast media

monologues : one to many         social media dialogues

:many to many )            media
Category

,               Category

Media

        2.2.2                                Social

Media




                                      4600




        500                                   200
5000




       5000


       500    800
2.2.3                                  Social Media




UsersGenerated Content                Consumer Generated
Content

     (1)   Blog –                            Weblog


Content Management System: CMS)
                                             Post


                                               HTML
                    web site


                                            Chronological
Order)                Blog



                                                          Blog




                                                    Social


                               Blog                       2
                                 Blog (Corporate Blog)
Blog         Blogger



             Marketing Influencer




        (2) Twitter      Microblog        –
Blog                         Post             140
                             Twitter


What are you doing?)                          Twitter



Brand
CRM)


          Blog                  Twitter
                                                        Social
Network               Feature


                 Microblog
         (3) Social Networking –
Profile
                            Info)      Photo)
Note)                Video)                       Social
Networking


         Invite Friend     Find Friend


             Social Networking


Brand             Application
                          CRM            Pages


                         Group
                                 Social Networking
                 2


        Facebook, Hi5         Myspace
                                                  Resume
                           Linkedin       Plaxo
        (4) Media Sharing –
                                     upload
Media Sharing       Youtube




                                     Flickr




                 Multiply




        (5) Social News and Bookmarking –




                        Social Bookmarking
                                    Bookmark




Bookmark


                    Campaign
        (6) Online Forums –                   Social
Media
Forums




Forums




2.3           WebBlog)
      2.3.1                       WebBlog)
                 (Weblog)
      (Web)              (Blog)




                     1


                                   2
                         3
                     4            link
blogroll




     2.3.2




                                      learner blogs, political
blogs, travel blogs, fashion blogs, project blogs,legal blogs




                 Linklog




                                                –



     Photoblog



                 Vlog                               Videoblog
                                        Vlog
movie
         2.
                                  Personal         Blog)



                                News               Blog)


         .                   Collaborative         Blog)


blognone.com
                                   Politic         Blog)


                                     Environment   Blog)



                                 Media             Blog)


               oknation.net/blog/black
                               Entertainment       Blog)
Educational   Blog)




                                       Tutorial        Blog)


      3.
           3 1 Filter Blog




                            “Bookmark”
Social Bookmark
URL




http://del.icio.us/
                      3.2 Personal Journal Blog
http://www.exteen.com
http://www.blogger.com
         3 3 Photo Blog
               ,
                                     tag)


                          http://www.flickr.com
         3.4 Video Blog               Vlog


                                       tag)


                          http://www.aolvideoblog.com


         3.5



                                      link)




                         Social Network Service




       Social NetworkingWebsites
http://hi5.com    http://multiply.com

   http://spaces.live.com                          blog

Social Networking Websites


                                      journal

blog




       2.3.3

                                                blog
                                     blog


       www.blogger.com           www.exteen.com
       www.mapandy.com
       www.buddythai.com
       www.imigg.com             www.5iam.com
www.blogprathai.com        www.ndesignsblog.co

m    www.onblogme.com

www.idatablog.com          www.inewblog.com

    www.freeseoblogs.com

www.sumhua.com             www.diaryi.net

    www.istoreblog.com

www.skypream.com           www.thailandspace.co

m www.my2blog.com

www.sungson.com            www.gujaba.com

www.maxsiteth.com

www.sabuyblog.com          www.ugetblog.com

    www.jaideespace.com
2.3.4                           Blogger

                                            Blog)              “Weblog”



Jorn Barger                             1997

                                            Peter Merholz

                          “Blog”                                      1999

                 13                     2003            Oxford English

Dictionary                      blog

                                                              Blog)




2004

                      “                             ”


                           10

                                   “         ” (blog)

“          ” (web log)


                                        “      ”




                                                          “     ”
“




                          ”


           20




                                    “   ”


2542




                “     ”

                               10

       “            ” (incumbent)
,“          ” (electoral)


        “   ” (stroms)

            ,“               ” (insurgent)

                               ,“            ” (hurri-

cane)                         ,“        ” (peloton)

                              cicada)




                      ----

บทที่ 2

  • 1.
    2 WebBlog) Blogger CD 2.1 2.2 Social Media 2.3 WebBlog) 2.1 1. 2. 3. 4. 5. 6. 7.
  • 2.
    8. 2.2 Social Media 2.2.1 Social Media Media Social Media 2.0 ( broadcast media monologues : one to many social media dialogues :many to many ) media
  • 3.
    Category , Category Media 2.2.2 Social Media 4600 500 200
  • 4.
    5000 5000 500 800
  • 5.
    2.2.3 Social Media UsersGenerated Content Consumer Generated Content (1) Blog – Weblog Content Management System: CMS) Post HTML web site Chronological Order) Blog Blog Social Blog 2 Blog (Corporate Blog)
  • 6.
    Blog Blogger Marketing Influencer (2) Twitter Microblog – Blog Post 140 Twitter What are you doing?) Twitter Brand CRM) Blog Twitter Social Network Feature Microblog (3) Social Networking –
  • 7.
    Profile Info) Photo) Note) Video) Social Networking Invite Friend Find Friend Social Networking Brand Application CRM Pages Group Social Networking 2 Facebook, Hi5 Myspace Resume Linkedin Plaxo (4) Media Sharing – upload
  • 8.
    Media Sharing Youtube Flickr Multiply (5) Social News and Bookmarking – Social Bookmarking Bookmark Bookmark Campaign (6) Online Forums – Social Media
  • 9.
    Forums Forums 2.3 WebBlog) 2.3.1 WebBlog) (Weblog) (Web) (Blog) 1 2 3 4 link
  • 10.
    blogroll 2.3.2 learner blogs, political blogs, travel blogs, fashion blogs, project blogs,legal blogs Linklog – Photoblog Vlog Videoblog Vlog
  • 11.
    movie 2. Personal Blog) News Blog) . Collaborative Blog) blognone.com Politic Blog) Environment Blog) Media Blog) oknation.net/blog/black Entertainment Blog)
  • 12.
    Educational Blog) Tutorial Blog) 3. 3 1 Filter Blog “Bookmark” Social Bookmark URL http://del.icio.us/ 3.2 Personal Journal Blog
  • 13.
    http://www.exteen.com http://www.blogger.com 3 3 Photo Blog , tag) http://www.flickr.com 3.4 Video Blog Vlog tag) http://www.aolvideoblog.com 3.5 link) Social Network Service Social NetworkingWebsites
  • 14.
    http://hi5.com http://multiply.com http://spaces.live.com blog Social Networking Websites journal blog 2.3.3 blog blog www.blogger.com www.exteen.com www.mapandy.com www.buddythai.com www.imigg.com www.5iam.com
  • 15.
    www.blogprathai.com www.ndesignsblog.co m www.onblogme.com www.idatablog.com www.inewblog.com www.freeseoblogs.com www.sumhua.com www.diaryi.net www.istoreblog.com www.skypream.com www.thailandspace.co m www.my2blog.com www.sungson.com www.gujaba.com www.maxsiteth.com www.sabuyblog.com www.ugetblog.com www.jaideespace.com
  • 16.
    2.3.4 Blogger Blog) “Weblog” Jorn Barger 1997 Peter Merholz “Blog” 1999 13 2003 Oxford English Dictionary blog Blog) 2004 “ ” 10 “ ” (blog) “ ” (web log) “ ” “ ”
  • 17.
    ” 20 “ ” 2542 “ ” 10 “ ” (incumbent)
  • 18.
    ,“ ” (electoral) “ ” (stroms) ,“ ” (insurgent) ,“ ” (hurri- cane) ,“ ” (peloton) cicada) ----