Presentation Slides of PSA Identity Sculpting Workgroup

1. 1st PSA Steering Committee
Presentation by
PSA Identity Sculpting Workgroup
29 August 2012 | 5.30pm | L4-Hilltop

2. PSA IDENTITY SCULPTING WORKGROUP
We enhance the identity of our PSAs that
everyone can identify with,
so that they can grow, contribute and
feel proud of their distinct profession.

3. We Tan Tock Seng Hospital!

4. PRESENTATION OUTLINE
1. Objectives and Values
2. Vision 2016
3. Proposed Initiatives
4. Unveiling the New Uniform Designs
5. Proposed Survey Format
6. Timeline

5. 1. Objectives and Values

6. ENHANCING PSA IDENTITY
Key Objectives
1. To cultivate brand ambassadorship.
2. To create a strong culture of ownership.
3. To instill a sense of pride and serviceship
amongst PSA Profession.

7. ENHANCING PSA IDENTITY
Important Values
1. To make patients feel comforted, assured,
secure and safe.
2. To inculcate personal ownership and
responsibility.
3. To instill a strong sense of belonging and
build team camaraderie.

8. 2. TTSH Vision 2016

9. TTSH VISION 2016 – STAFF VALUES
How do We Add Value to our PSAs?
Clear Vision of what the new identity
embodies for the PSA Profession
Strong sense of pride and serviceship
amongst PSA Profession
Fair and equal opportunities for
rewards and recognition.
Multiple engagement platforms through
workgroups and dialogue sessions
Create opportunities for learning and
skills upgrading
(e.g. Customer Service Training,
Grooming)
Better quality of life in a
safe work environment.

10. TTSH VISION 2016 – PATIENT VALUES
How do our PSAs Add Value to
TTSH Patients?
Good communication skills to enhance
patient’s healing experience.
Patient Ambassadors who are always
professionally groomed and ready to
deliver safe and gentle care.
Respect patient’s unique needs and
understand his/her expectations.
Attend to the needs of patients and their
next-of-kin by being equipped with
good listening and empathy skills.
Seamless coordination of
patient’s healing journey,
taking initiatives to go the extra mile.

11. 3. Proposed Initiatives

12. PROPOSED INITIATIVES
1. Revamped Identity • New PSA Uniform Designs
2. Branding •

13. 4. Unveiling New Uniform Designs

14. SHARING THE UNIFORM ARCHIVES
Uniform 1 Uniform 2

15. RATIONALE FOR NEW DESIGNS
Our Heritage
Tan Tock Seng Hospital was established on 25
July 1844 at Pearl’s Hill with Mr Tan Tock Seng’s
generous philantrophic donation of Spanish
$7000.
A Peranakan by origin, he came from humble
beginnings travelling from Malacca to settle
down in Singapore. Through diligence and
perseverance, he rose to become prominent
businessman and philantropist.
Design Concept
Integrating key elements from our heritage, a
humble beginning on Pearl’s Hill and our rich
Peranakan Heritage.

16. NEW UNIFORM DESIGNS
Critical Success Factors
1. Strong Sense of Identity (Brand Ambassadors)
2. Professional Image
3. Classic and Timeless Design
4. Well-Tailored for Right Fit
5. Mobility, Functionality, Quality and Durability
6. Right Choice of Colours
7. Engagement and Consensus

17. RATIONALE FOR NEW DESIGNS
Perspectives of PSA Uniform
Staff Perspective Patient Perspective
• Confident • Approachable
• Proud • Soothing
• Sense of Belonging • Professional
• Mobility • Assuring
• Functionality • Knowledgeable

18. PALETTE FOR NEW DESIGNS

19. PALETTE FOR NEW DESIGNS
COLOURS
TTSH Maroon, Grey and Black
PEARL Shimmering & Glittering Colours
Pearly White, Pale Pink, Graphite, Bronze Gold
Peranakan Distinctive Pastel Green, Pink & Yellow
Sand Khaki Tan, Beige, Nude
TEXTURES
PEARL Satin/ Smooth/ Silky/ Sheen
Peranakan Cotton/ Beads/ Embroidery
MOODS
PEARL Chic / Classy / Timeless / Oriental
Peranakan Demure / Conservative / Shapely / Nature (Floral Motifs)
ELEMENTS
PEARL Simplicity / No Lines
Peranakan Elaborate / Intricate

20. UNVEILING THE NEW DESIGNS
Design 1 Design 2

21. UNVEILING THE NEW DESIGNS
Design 3 Design 4

22. 5. ENGAGEMENT VIA SURVEY

23. PROPOSED SURVEY QUESTIONS
Dear PSA Colleagues,
As part of TTSH continual efforts to move towards Vision 2016 as The Employer of Choice
and a Great Place to work, we are happy to share that there is a review of the current PSA
Uniform Designs. We would like to hear your views on the new uniform designs as your
feedback is an integral part of engaging the PSA Profession.
Thank you for taking time to complete this survey.
1. Would you like to change the current PSA Uniform?
 Yes  No
If you answer “Yes” to the above question, please proceed to answer the
following questions.
If you answer “No”, please share your comments. _________________________________________
2. Which aspect(s) of the current uniform do you wish to change?
(You may choose more than 1 option)
 Durability
 Colour
 Fabric
 Design
 Others, please elaborate __________________________________________
Please share any other comments. ____________________________________

24. PROPOSED SURVEY QUESTIONS
3. Looking at the 3 Proposed Uniform Designs, please choose your
preferred design.
i) My preferred choice is Design________ (1 or 2 or 3* ) *Please choose only 1 option.
ii ) Please share your comments on your preferred choice __________________________
4. a) Is Professional Grooming an important factor of the Uniform?
 Yes  No
Please share your reasons.
____________________________________________________________________________
b) Have you attended a TTSH Professional Grooming Lesson?
 Yes  No

25. 6. Timeline

26. TIMELINE
Milestones Activities
2012 Milestones (July – December 2012)
24 July 1st PSA Identity Workgroup Meeting
6 August 2nd PSA Identity Workgroup Meeting
23 August 3rd PSA Identity Workgroup Meeting
29 August 1st Steering Committee Meeting
September Commencement of PSA Uniform Survey
Sourcing of Uniform Design Vendors (HR / MMD)
October 2nd Steering Committee Meeting
Presentation of Uniform Design Samples and PSA Survey Results
December 3rd Steering Committee Meeting
Presentation of Final Approved Uniform Designs and
Branding Initiatives

27. Questions & Answers

28. Thank you.