The meeting agenda outlines a day-long session on January 1, 2011 called by Graves & Upshaw. It will include an introduction by Sheneka Graves, a discussion of sales goals led by Smith and Upshaw, brainstorming marketing ideas to reach financial goals from 9:45 am to 2:30 pm, and a wrap-up session with Q&A and scheduling of the next meeting on February 1, 2011. The additional instructions note they currently bring in $97,276 in net revenue and set a goal to increase net income by $20,000 within four quarters through brainstorming marketing ideas such as updating their website, promotional offers, and discounts.