1. Knowledge management at 'RailServices' was said to be facilitated by the alignment of values at various levels. Was such value alignment evident at NBC Universal and Alcoa? Likewise, were social networks like those described in the Alcoa case apparent at NBC Universal and 'RailServices?' · Value alignment is evident in the NBC Universal case: NBC Universal did display value at different levels. Some managers at NBC did feel proud though about Wiki overall. There was a mention in the case, where a manager when asked about how he felt replied, “I feel proud that we’ve got this tool that works for us that other people don’t have”. Managerial foresight existed for both organizations though. Without it, neither Wiki would have been possible nor the success of RailServices. To construct the knowledge base on the wiki, Peacock had to form a task force to collect employees’ valuable knowledge. The task force team asked the heads and senior producers to provide content to be displayed on the wiki. The heads and senior producers made extensive contributions when they were not required to. They contributed not only explicit and procedural information, but also insider information. This is an evidence of value alignment in the company. (Bibbo, D., Michelich, J., Sprehe, E., & Lee, Y. E., 2012). Likewise, the support division, such as legal, finance, and human resources, played a role as “guest contributors” in areas like company policy and legal matter, which is also an apparent evidence of value alignment between the support divisions and the corporate values. (Bibbo et al, p 24). Like the last paragraph states, “While a key function of Wiki is its ease of use, it is collaboration that gives wiki its true value: individually you can be good, but collectively you can be great.” (Bibbo, D., Michelich, J., Sprehe, E., & Lee, Y. E., 2012). Without value alignment, there wouldn’t be collaboration among the employees. Although one thing that wasn’t pertinent with NBC Universal was a reward mechanism like RailServices. Like RailServices, they don’t have to be monetary. Instead, a community of practice (CoP) should be formed around a recognized identity that all members can relate to and feel part of. For a CoP to be successful, the community must become part of the practice itself. (Chen, E., 2011) · Value alignment is evident in the Alcoa case: The goal of Alcoa was to achieve sustainability. Because of its size, complexity and global dispersion within the company, Aloca’s knowledge management approach adopts a Web 2.0 / Enterprise Social Networking model, a model that includes aspects of complex adaptive systems as well as a corresponding ‘symbiosis’ between and among the human-machine elements of the organizational system, which requires the alignment of values between employees and the management. (Spangler, W., Sroufe, R., Madia, M., & Singadivakkam, J., 2014). Aloca adopts motivation system to align the value at various levels. “Firms institut ...