Access Group hired New Age Marketing to promote their student loan program to law, medical, and undergraduate students through on-campus advertising. New Age placed over 13,000 posters and 1,000 larger posters across 56 schools over 2.5 months. They also distributed 100,000 brochures and 50,000 flash drives. This extensive campaign generated over 33 million impressions and drove significant traffic to Access Group's website, exceeding their goals for raising awareness and loan volume. The client was very pleased with the large interest and success in meeting their objectives.

1. New Age Marketing Case Studies Page 1 of 2
CLIENT: ACCESS GROUP VIEW PHOTO GALLERY
BUSINESS OBJECTIVE: RESULTS:
School Statistics (totals) 215,535
Promote Access Group Student Loans to target specific Law, Medical
graduate and undergraduate students on client selected college COLLEGE MARKETING SERVICES:
campuses. Campus Posters
Place high volume of advertising materials on location media CollegeMarketPlace.com
TOTEM Displays
STRATEGY: Media Posters
Sampling
Brochures
Creative Print, OOH Media, Sampling, Brochures, and Flash Drives Flash Drives
Create awareness and “BUZZ” on campus for Law, Medical graduate Printing & Design
and undergraduate students about Access Group Student Loans.
THE SCHOOLS:
MARKETS: Law Medical - National Metro Market
American University Washington College of Law
National Ave Maria School of Law
Boston College Law School
Brigham Young University
TIMING: Catholic University of America
Columbus School of Law
2.5 Months Spring Brand Awareness Duke University
Emory University
George Mason University School of Law
MESSAGE:
George Washington University Law School
George Washington University School of Medicine
I know Access Group’s student repayment option will work for me and & Health Science
my future goals. Nice. Georgetown University School of Medicine
I know Access Group’s got my back. I mean what student loan Golden Gate University School of Law
company tells you to borrow as LITTLE as you need? Harvard University
Your job is to go after your dreams. Ours is to help you get there. Illinois Institute of Technology Chicago - Kent
College Law
PROGRAM ELEMENTS: Louisiana State University & Ag & Mech & Hebert
Laws Center
Loyola Marymount University Law School
Postering: 6 Campus Visits (2.5 Months) 12,938 11 X 17 Posters Loyola University of Chicago School of Law
Media Posters: 6 Campus Visits (2.5 Months) 1,035 36 X 48 Posters New England College of Optometry Medicine
3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75” Program
Open size (16”x18.5’’ folded) with 1/C printed foot support. Northern Illinois University College of Law
Sampling: 100,000 Brochures (56 Schools) Northwestern University
Sampling: 50,000 Flash Drives (56 Schools) Northwestern University Feinberg School of
College Website: www.CollegeMarketPlace.com Medicine
Northwestern University School of Law
IMPORTANT LINKS: Rosalind Franklin University School of Medicine &
Science
Rush University Rush Medical College
www.accessgroup.org/lawstudents Santa Clara University School of Law
www.accessgroup.org/medstudents Seton Hall University School of Law
Southwestern University School of Law
NAM SERVICES: Stanford University Law School
Stanford University School of Medicine
Identified School Criteria UCLA School of Law
Assigned School Availability UCLA School of Medicine
http://www.collegiatepromotions.com/casestudies/casestudy_access.html 5/28/2008

2. New Age Marketing Case Studies Page 2 of 2
Client Designed/NAM Approved/ Printed Media University of California San Francisco School of
Shipped Materials To NAM Warehouse For Medicine
Processing/Sorting/Shipping To Agents University of California-Berkeley
Utilized 22 AGENTS & 42 Student Ambassadors For On Campus University of California-Davis
Distributions University of California-Los Angeles
Targeted Distribution (Graduate Students-Law Buildings-Law Centers- University of California-San Diego
Law Libraries-Medical Buildings-Medical Libraries-Undergraduate- University of Chicago Law School
Political Science-Government Buildings-Science Buildings) University of Chicago Pritzker School of Medicine
Wave Photo Tracking Verification - Results University of Detroit Mercy School of Law
University of Florida
EXPOSURE ANALAYSIS: University of Georgia
University of Houston Law Center
University of Illinois At Urbana-Champaign
Average number of students 922 University of Maryland Baltimore School of Law
Number of days in sponsorship (maximum) x 75 University of Maryland Baltimore School of Medicine
Total number of students per 60 sponsorship days 69,150 University of Massachusetts Medical School
Number of colleges x 56 University of North Carolina At Chapel Hill
University of Pennsylvania
Total number of visits per run dates 3,872,400 University of Texas At Austin
Average number of gross Impressions Per VISIT Per University of Texas HSC Houston Medical Program
8.7
Poster University of the District of Columbia School of Law
TOTAL GROSS IMPRESSIONS PER CAMPAIGN 33,689,880 University of Washington
University of Wisconsin-Madison
Wayne State University College of Law
PROGRAM RESULTS:
Wayne State University School of Medicine
Whittier College Whittier Law School
SUCCESS – Client was amazed by the amount of interest generated
via sampling and signage programs as evidenced by traffic driven to
their web site. ROI exceeded expectations in terms of loan volume
generated.
Copyright 2008 NewAge Marketing, Inc. All Rights Reserved.
Design: EO Design Studio, Inc.
http://www.collegiatepromotions.com/casestudies/casestudy_access.html 5/28/2008