This document discusses the Malaysian hot dog franchise 1901TM and its potential expansion opportunities in the Middle East and Southeast Asia. It analyzes the advantages and disadvantages of entering the markets of Kuwait, UAE, Saudi Arabia, Singapore, and Indonesia. While the Middle Eastern markets present opportunities due to economic growth and large Muslim populations, cultural and political differences also pose risks. When expanding to neighboring countries with similar cultures to Malaysia like Singapore and Indonesia, 1901TM would have advantages in religion, culture and brand recognition, but may face challenges from high costs or low demand. The document recommends that 1901TM focus on quality, halal products and enhanced services if entering the luxury Middle Eastern markets.

1. 1901™ HOT DOGS: A
MALAYSIAN HOMEGROWN
FRANCHISE

2. ABOUT…
Founders
Tengku Rozidar
Tengku Zainal
Abidin
Ahmad Zakir
Ja’afar
Business Mission
Affordable quick-serve
hotdog franchise
Putting the Malaysian
footprint across the globe
Established
July 1997, Malaysia
Product
Quality Meat – not mechanically
deboned
Halal certified
A range of unique hotdogs

3. 1901™ HAS NOT SET UP FRANCHISES IN ANY
OF THE FOLLOWING AREAS: KUWAIT, UNITED
ARAB EMIRATES AND SAUDI ARABIA, BUT THE
PROCESS IS STILL IN THE PIPELINE. COMPARE
THESE COUNTRIES AS POSSIBLE FUTURE
LOCATIONS FOR 1901™.

4. OPPORTUNITIES VS RISKS
• ECONOMIC BOOOM, MAINLY DUE TO OIL RESERVES
• STABLE ECONOMIC GROWTH
• URBANIZATION AND MIGRATION, BUSY LIFESTYLE
• LARGE MUSLIM POPULATION
• PREDOMINANT AGE 12-25
• FIRST-MOVER ADVANTAGE
• CULTURAL FACTORS
• POLITICAL POLICIES AND
LEGAL PRACTICES

5. WHEN ENTERING NEIGHBORING COUNTRIES,
SUCH AS SINGAPORE AND INDONESIA
(BEARING SIMILAR SOCIAL AND CULTURAL
BACKGROUND TO MALAYSIA), DISCUSS THE
ADVANTAGES AND DISADVANTAGES THAT A
MALAYSIAN RESTAURANT COMPANY,
SPECIFICALLY 1901™, WOULD HAVE IN
COMPARISON WITH A LOCAL COMPANY IN THAT
MARKET.

6. ADVANTAGES
• ASEAN – Malaysia, Singapore and Indonesia are members
• Religion, culture, way of doing business
• No need to change product portfolio
• Franchise system + brand

7. DISADVANTAGES
Singapore
• Expensive
• Tough competition
Indonesia
• Poverty
• Is there sufficient demand?

8. MORE THAN 60 1901™ OUTLETS ARE IN
MALAYSIA (WHICH HAS A PREDOMINANTLY
MUSLIM POPULATION). MIDDLE EAST
OPERATIONS ARE YET TO BEGIN. SHOULD
THERE BE ANY CHANGE OF STRATEGIES? IF SO,
WHY AND HOW?

9. • KEEP FOCUS ON QUALITY + HALAL
• RETAIL OUTLETS RATHER THAN PUSHCARTS
• CHARGE PREMIUM
• ENHANCE SERVICE : INTRODUCE WAITERS, ETC.
• CREATE LUXURY HOTDOG BRAND FOR DEVELOPED MARKETS

10. THANK YOU FOR LISTENING!