Cedar Fair provides an investor presentation summarizing its business and growth strategy. It discusses its record of seven consecutive years of revenue growth and outlines its FUNforward 2.0 growth plan targeting $500 million in adjusted EBITDA by 2018. The plan focuses on improving the guest experience, encouraging advance sales, embracing digital technology, managing capital productivity, developing adjacent lands, and delivering new attractions, events and expansions across its parks in 2017.
Target
Annual
Report
Beauty & Household
Essentials
Food & Beverage Home Furnishings
& Décor
Apparel &
Accessories
Hardlines
’14 ’15 ’16 ’17 ’18 ’19
2019 Growth: 3.7%
Five-year CAGR: 1.5%
’14 ’15 ’16 ’17 ’18 ’19
2019 Growth: 13.3%
Five-year CAGR: 0.5%
’14 ’15 ’16 ’17 ’18 ’19
2019 Growth: 11.6%
Five-year CAGR: 5.9%
’14 ’15 ’16 ’17 ’18 ’19
2019 Growth: 15.4%
Five-year CAGR: 10.6%
27% 19%19% 19% 16%
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4
To explore key stories of the past
year and find out what’s ahead, visit
Target.com/abullseyeview. You can
view our Annual Report online at
Target.com/annualreport.
Total 2019 Sales: $77,130 Million
Financial Highlights
(Note: Reflects amounts attributable to continuing operations. 2017 was a 53-week year.)
Total Revenue
In Millions
Operating Income
In Millions
Net Earnings
In Millions
Diluted EPS
Welcome to our
2019 Annual Report
By any measure, 2019 was an exceptional year for the Target team. It’s a year that stands on its own, and
a glance through this report will demonstrate why. But looking back on it now, what really stands out to
me is how 2019 prepared Target for this extraordinary moment we’re all navigating together, as our team,
guests and communities respond to COVID-19.
Usually I would provide a detailed recap of our previous year’s results in this letter. In this unprecedented
moment, that doesn’t feel right. On one hand, we’re focused entirely on the immediate needs of our team
and guests. At the same time, I’m more aware and appreciative than ever of the enduring attributes that
will help us all move safely beyond this crisis.
At Target, our strategy is an expression of our purpose and values. For years, we’ve invested to make
our proximity to guests work even harder for them. That meant adding brands, fulfillment capabilities and
expert service to our nearly 1,900 neighborhood stores, and moving into additional neighborhoods every
year. It meant a constant drive to curate the right mix of products across our multi-category assortment.
We remained convinced, sometimes against conventional thinking, that stores would continue to matter
to our guests, whether they shopped online or in-person.
While it had long been evident in our culture, we formally articulated our purpose a few years ago: To help
all families discover the joy of everyday life. Today, with the coronavirus outbreak, everyday life has started
to look different for everyone —and our guests have turned to us more than ever.
When they needed to stock up for their families, they came to Target. When they wanted items right away,
they looked to us for same-day pickup or delivery. When families were anxious to minimize trips, they foun.
Venyoo DECK for location aware data analyticsTeamVenyoo
Venyoo is an early stage tech co. focused on location based big data analytics in the live event space, based out of San Francisco/LA. We have built a strong team internally and have an all star group of advisors (CTO of Ticketmaster/Ex-Google/Twitter) leading the way.
Additional information on our company:
Venyoo is an enterprise mobile platform (www.venyoo.co). Our technology solution enables customers to gather extensive data on their fans and visitors while offering maps as a utility option.
Venyoo's first and flagship customer is the New England Patriots (www.patriots.com).
2. FORWARD-LOOKING STATEMENTS
Some slides and comments included here, particularly related to estimates, comments on
expectations about future performance or business conditions, may contain “forward-looking
statements” within the meaning of the federal securities laws which involve risks and
uncertainties. You can identify forward-looking statements because they contain words such
as “believes,” “project,” “might,” “expects,” “may,” “will,” “should,” “seeks,” “approximately,”
“intends,” “plans,” “estimates” or “anticipates” or similar expressions that concern our strategy,
plans or intentions. These forward-looking statements are subject to risks and uncertainties that
may change at anytime, and could cause actual results to differ materially from those that we
anticipate. While we believe that the expectations reflected in such forward-looking statements
are reasonable, we caution that it is very difficult to predict the impact of unknown factors, and
it is impossible for us to anticipate all factors that could affect our actual results. Important
factors, including those listed under Item 1A in the Partnership’s Form 10-K could adversely
affect our future financial performance and cause actual results to differ materially from our
expectations.
2
4. C E D AR F AI R T O D AY
4
KEY STATISTICS
Entertains more than 25 million visitors annually
850+ rides and attractions
120+ roller coasters
More than 1,600 hotel rooms
5. SEVEN CONSECUTIVE YEARS OF RECORD RESULTS
900
1,050
1,200
1,350
2010 2011 2012 2013 2014 2015 2016
2016 TOTAL REVENUE
$1,135
$1,289
C E D AR F AI R T O D AY
5
($inmillions)
300
350
400
450
500
2010 2011 2012 2013 2014 2015 2016
2016 ADJUSTED EBITDA
($inmillions)
$973
$1,028
$1,068
$1,160
$1,236
$359
$375
$391
$425
$431
$459
2016 REVENUE BY PARK 2016 ADJUSTED EBITDA BY PARK
Cedar Point
Knott’s Berry Farm
Canada’s Wonderland
Kings Island
Dorney Park
Kings Dominion
Carowinds
California’s Great America
Valleyfair
Worlds of Fun/
Oceans of Fun
Michigan’s Adventure
$481
6. RECORD PERFORMANCE IN 2016
C E D AR F AI R T O D AY
6
Company reported its seventh consecutive year of record results
Net Revenues
$1.29 Billion
2016
$1.24 Billion
+5%
↗
↗
↗
2015
Average In-Park Guest
Attendance Per Capita Spending Out-of-Park Revenues
+3% +2% +6%
25.1 M
$46.90 $146 M
24.4 M
↗
$46.20
↗
$138 M
↗
↗ ↗ ↗
2015 2016 2015 2016 2015 2016
9. GREAT PARKS, GREAT PEOPLE, GREAT BUSINESS
High-quality assets with high barriers to entry
Well-run parks with a focus on operating excellence
Combination of world-class thrill rides and unique, family-oriented attractions appeal to a
diverse customer base
Value proposition creates loyal and repeat customers
Stable, recession-resistant business with proven strategy driving organic growth
MLP structure allows for tax-efficient return of capital to unitholders
History of impressive total returns
Balanced approach to capital allocation
FUNforward 2.0 provides the next generation of growth
W H Y I N V E S T I N F U N ?
9
10. SUPERIOR TRACK RECORD, FOUNDATION FOR GROWTH
History of success through multiple economic cycles
Revenues increased in 19 of past 20 years
EBITDA growth of 4% CAGR since 2007 and 5% CAGR since 2011
Strong, consistent cash flow
Six consecutive years of record average in-park guest per capita spending
Increasing attendance trends
$2.3 billion total distributions paid to unitholders over 30-year period
Compound annual total return to investors of 17% since going public 30 years ago in 1987
W H Y I N V E S T I N F U N ?
10
11. SUPERIOR TRACK RECORD
Strong Long-Term Growth and Recession Resilience
W H Y I N V E S T I N F U N ?
11
(a) Acquisition of Knott’s Berry Farm in December 1997
(b) Acquisition of Michigan’s Adventure
(c) Acquisition of Geauga Lake in 2004
(d) Acquisition of Kings Island, Canada’s Wonderland, Kings Dominion, Carowinds and California’s
Great America in 2006
(e) See Appendix for reconciliation of Adjusted EBITDA
(e)
$0
$100
$200
$300
$400
$500
$600
($inmillions)
Adj. EBITDA
Financial Crisis
2001 = (6.1%)
2002 = 11.4%
2009 = (11.0%)
2010 = 13.2%
Early 2000’s
Recession
Early 1990’s
Recession
13. $375
$391
$425
$431
$459
$481
$500+
2011 2012 2013 2014 2015 2016 2018
Adjusted EBITDA(a) Growth
EXPECT TO MEET $500 MILLION IN ADJUSTED EBITDA A YEAR
EARLIER THAN PLANNED
• Multiple avenues of growth expected to generate another record year in 2017
• Clear strategic focus
• Disciplined approach to achieve full potential of our core business
• On track to meet FUNforward 2.0 target earlier than the original 2018 projection
13
(a) See appendix for Adjusted EBITDA reconciliation
F U N F O R W AR D 2 . 0
(in millions)
14. IMPROVING THE
GUEST EXPERIENCE
Our ability to drive pricing relies upon the delivery of
a quality guest experience, including rides and
attractions, live entertainment offerings and
exceptional guest service – all of which drive repeat
visits.
Highly marketable new rides and attractions built to
scale
Expanded entertainment and special event offerings
“Best Day” experience for guests
Opportunities to extend length-of-stay and drive
higher guest spending levels
Season-extending special events
F U N F O R W AR D 2 . 0
14
15. Our extremely popular interactive experience
at Knott’s Berry Farm, will return for a second
year in 2017 with new characters and even
more interactive old west fun as bandits and
cowboys battle for control of the West.
F U N F O R W AR D 2 . 0
15
With the expansion of our water parks we are
able to solve food and beverage capacity
constraints which heretofore have limited our
revenue opportunities. And, a company-wide,
water park initiative to add shade, lounge-style
seating and dining tables will help to improve
the overall experience and length-of-stay.
The addition of limited-time, special events at
all of our parks has proven a successful
device in driving urgency, enhancing the value
proposition of a season pass and tapping into
an incremental audience, who isn’t a thrill
seeker. This include springtime festivals,
immersive summer entertainment, Halloween
frights and WinterFest holiday celebrations.
IMPROVING THE GUEST EXPERIENCE
Ghost Town Alive! Water Park Expansion Seasons of FUN
16. ENCOURAGING
ADVANCE SALES
By getting guests to purchase items ahead of time, we
are able to improve our visibility into market trends and
enhance revenue management capabilities; build a
buffer against traditional barriers to visitation, such as
weather and alternate entertainment options; and gain
favorable in-park spending elasticity.
Steady expansion of season passes and special
offers
All-season dining and beverage plans
FunPix, a new digital imaging platform
Installment payment programs
Professional group sales teams and continued
investment in improved catering facilities
F U N F O R W AR D 2 . 0
16
17. F U N F O R W AR D 2 . 0
17
Introducing state-of-the-art catering facilities
has allowed us to grow our group event
revenues. These facilities include modern
kitchen amenities, free Wi-Fi and self-service
refreshment centers. The addition of executive
chefs also allows us to provide customized
experiences, driving higher guest spending
levels through premium food offerings.
Our advance purchase channels make up
more than two thirds of our overall attendance
and continue to be the largest area of growth
for FUN. We attribute this success to the
“Seasons of FUN” that we have established at
Knott’s and are beginning to establish at our
other parks, including the introduction of
WinterFest at three parks in 2017.
ENCOURAGING ADVANCE SALES
Strong Season Pass Sales Group Catering Facilities Advance Purchase Commitments
Installment payment programs have been
highly effective in growing season passes, our
most valuable advance purchase offering.
Advanced sales for our 2017 season passes
are off to a strong start.
18. EMBRACING
DIGITAL TECHNOLOGY
Applying digital innovations in all aspects of our
business can enhance the overall guest experience,
promote sharing and socialization and provide greater
capital efficiencies through content and storyline
updates.
New mobile apps + free park-wide Wi-Fi
Consumer self-service advantages
Historical guest data from our CRM platform, now
going into its sixth year
Developing new, innovative and interchangeable
attractions and ride experiences
F U N F O R W AR D 2 . 0
18
19. F U N F O R W AR D 2 . 0
19
As we determine the “sweet spot,” you will see
us continue to expand in the area of
“techtainment” – the merger of technology and
entertainment. Virtual reality, augmented
reality and emerging technologies give us
more tools to create a compelling guest
experience.
EMBRACING DIGITAL TECHNOLOGY
Mobile App CRM Platform “Techtainment”
The assembly of multi-year consumer data
under one, cohesive system, not previously
available to us, will improve the effectiveness
of guest communications efforts going
forward.
Our new mobile app solution enhances the in-
park experience by providing guests with
information they value, creating two-way
conversation with guests to drive increased in-
park spending and capturing valuable guest
data for CRM applications.
20. MANAGING CAPITAL
AND PRODUCTIVITY
We will continue to be disciplined around the
prioritization of capital and operating initiatives as we
look to realize the full market potential at each of our
parks
Multi-year strategic plan to protect the base and
support new reasons to visit
Continued evaluation of fixed-cost base to remove
inefficient capacity
Industry-leading roller coasters that provide
decades of entertainment
Placemaking approach to investments to exceed
guest expectations and improve overall experience
Additional spending decisions based on the
requirement of >15% returns
F U N F O R W AR D 2 . 0
20
21. Charlotte is a vibrant market and we are
moving forward aggressively to implement our
planned multi-year investments in Carowinds.
F U N F O R W AR D 2 . 0
21
We have found that embracing the heritage of
our unique brands and strategically
operationalizing those brands, leads to a guest
experience unmatched by other generic parks.
The in-depth analysis we are performing at each
of our parks directly informs our investment
strategy, works across all departments and
functions, and supports strong consumer loyalty.
Cedar Point will increase its hotel room count
by ~20% over the next 2 years. This includes
69 more rooms at Cedar Point Express hotel
in 2017 and a new 158-room tower at The
Hotel Breakers in 2018. These resort
offerings enhance the park’s super-regional
appeal and allow us to lean into our marketing
efforts in outer markets more aggressively.
MANAGING CAPITAL AND PRODUCTIVITY
Carowinds Multi-Year Expansion Unique Regional Brands Cedar Point
22. DEVELOPING LAND
ADJACENT TO PARKS
Approximately 1,400 acres of undeveloped land
adjacent to our parks (a)
Hotels, cabins to expand accommodation services
for guests
Amateur youth sports facilities to drive incremental
attendance
Complementary commercial development
opportunities in retail, dining and entertainment
F U N F O R W AR D 2 . 0
22
(a) See Appendix for detailed listing of undeveloped land by park.
23. F U N F O R W AR D 2 . 0
23
There are multiple opportunities to expand our
resort accommodations which will help to drive
incremental attendance and create a
consistent new revenue stream.
This park’s favorable location in Santa Clara,
CA, adjacent to the new San Francisco 49ers
stadium, provides us the ability to consider
complementary commercial development such
as retail, dining and entertainment now that
our rezoning application has been approved.
DEVELOPING LAND ADJACENT TO PARKS
Amateur Youth Sports Facilities Resort Expansion California’s Great America Rezoning
A new multi-million dollar amateur youth
sports facility located across the bay from
Cedar Point amusement park begins hosting
tournaments in March 2017. We expect this
new facility to bring an incremental customer
base to the region.
25. T H E F U N C O N T I N U E S
25
2017 CAPITAL EXPENDITURES PLAN
Kings Island Mystic Timbers Cedar Point Shores Water Park WinterFest Holiday Festivals
Kings Island’s fourth wooden roller coaster,
more than 3,000 feet in length, will soar over
steep cliffs, ravines and water at 53 mph.
A complete transformation of our existing
water park located on the one-of-a-kind
setting of beautiful Lake Erie and Cedar
Point’s mile-long beach.
Carowinds, Worlds of Fun and Kings Island
will join California’s Great America in
transforming into a spectacular winter
wonderland and extending their seasons into
November and December with WinterFest.
26. ALSO COMING IN 2017
T H E F U N C O N T I N U E S
26
Knott’s Soak City Water Park expansion and
renovation
Opening of the Cedar Point Sports Center
Transformation of Breakers Express into Cedar
Point’s Express Hotel
Muskoka Plunge and Soaring Timbers rides at
Canada’s Wonderland
Four new vintage thrills at Carowinds
Patriot, the first floorless roller coaster at California’s
Great America
Planet Snoopy children’s area expansion at Kings
Dominion
Cirque Imagine live entertainment and new
Kaleidoscope and Dodgem rides at Dorney Park
Half Pint Paradise and Splash Pad water park
attractions at Michigan’s Adventure
New Starflyer ride, North Star, at Valleyfair
28. MANAGEMENT TEAM
29
AP P E N D I X
Name Position
Years
with
Cedar
Fair
Years In
Industry
Matt A. Ouimet (59) Chief Executive Officer 6 27
Richard A. Zimmerman (56) President and Chief Operating Officer 26 30
Brian C. Witherow (50) Executive Vice President and Chief Financial Officer 22 24
Kelley Semmelroth (52) Executive Vice President and Chief Marketing Officer 5 12
Duffield E. Milkie (51) Executive Vice President and General Counsel 9 9
H. Philip Bender (61) Executive Vice President 38 45
David R. Hoffman (48) Senior Vice President and Chief Accounting Officer 11 11
Craig Heckman (53) Senior Vice President of Human Resources -- --
Robert A. Decker (56) Senior Vice President of Planning & Design 18 28
29. Significant Real Estate Holdings
30
AP P E N D I X
Location
Sandusky,
OH
Buena Park,
CA
Allentown,
PA
Kansas City,
MO
Shakopee,
MN
Muskegon,
MI
Cincinnati,
OH
Toronto,
Ontario
Richmond,
VA
Charlotte,
NC
Santa Clara,
CA
Date Opened 1870 1920 1884 1973 1976 1978 1972 1981 1975 1973 1976
Date FUN Acquired N/A 1997 1992 1995 1978 2001 2006 2006 2006 2006 2006
Acreage (developed/
developable)
515 / 110 170 / - 180 / 30 250 / 100 110 / 80 120 / 140 330 / 350 295 / - 280 / 460 300 / 100 165 / -
(a)
(a) Great America land is leased; all other land is owned by the Company
The Company owns more than 4,000 acres of developed and developable
real estate
30. Strong Balance Sheet
31
AP P E N D I X
$450.0
$500.0
$255.0
0
100
200
300
400
500
600
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
5.375% Bonds 5.25% Bonds Revolver Term Debt
$587.5
Debt Maturities
(inmillions)
• Ample financial flexibility to capitalize on future growth opportunities
• 2016 Consolidated Leverage Ratio was 3.2x
• Average cost of debt expected to be ~5.3%, or ~$85 million annually
• Cash on hand as of 12/31/16 was ~$123 million
31. NON-GAAP RECONCILIATIONS
32
AP P E N D I X
(in thousands) 2016 2015
Net income 177,688$ 112,222$
Interest expense 83,863 86,849
Interest income (177) (64)
Provision for taxes 71,418 22,192
Depreciation and amortization 131,876 125,631
EBITDA 464,668 346,830
Net effect of swaps (1,197) (6,884)
Unrealized foreign currency (gain) loss (14,345) 80,946
Equity-based compensation 18,496 15,470
Loss on impairment/retirement of fixed assets, net 12,587 20,873
Class action settlement costs - 259
Other
(a)
1,039 1,744
Adjusted EBITDA
(b)
481,248 459,238
(a) Consists of certain costs as defined in the Company's 2013 Credit Agreement and prior credit agreements. These items are excluded in
the calculation of Adjusted EBITDA and have included certain legal expenses, costs assocated with certain ride abandonment or
relocation expenses, contract termination costs and severance expenses.
(b) Adjusted EBITDA represents earnings before interest, taxes, depreciation, amortization, other non- cash items, and adjustments as
defined in the 2013 Credit Agreement. Adjusted EBITDA is not a measurement of operating performance computed in accordance with
GAAP and should not be considered as a substitute for operating income, net income or cash flows from operating activities computed in
accordance with GAAP. The Company believes Adjusted EBITDA is a meaningful measure as it is widely used by analysts, investors and
comparable companies in our industry to evaluate our operating performance on a consistent basis, as well as more easily compare our
results with those of other companies in our industry. Further, management believes Adjusted EBITDA is a meaningful measure of park-
level operating profitability and uses it for measuring returns on capital investments, evaluating potential acquisitions, determining awards
under incentive compensation plans and calculating compliance with certain loan covenants. Adjusted EBITDA may not be comparable
to similarly titled measures of other companies.