This document proposes ideas for a promotional campaign called "16 Things" focused on the number 16 and its significance. Some of the ideas discussed are: - Creating videos and images highlighting facts related to the number 16. - Running a contest on social media where people tweet wishes with the hashtag "#16ThingsIWish" and featured wishes are turned into creative graphics. - Making a video to promote the number 16 and Xpress Money services that could go viral. - Running Twitter contests using hashtags like "#16DaysOfHOPE" where people suggest words and the most popular submissions are featured in subsequent campaigns. The overall aim is to raise awareness of the number 16's importance through creative and

1. 16 Things

2. #16ThingsIWish
• Since the last few months, we are only focusing
on doing CSR campaigns and we should be
focusing more on contests and campaigns that
speak more about the services. Below we have
listed some ideas that are related to Xpress
Money!
• Throughout the period 16 - Digit Xpin number
plays a vital role as a part of our services, so I
thought of using the number to it's best.
• There we came with an idea of "16 Things"

3. How do we promote it?
• Everyday we select the lucky tweet and make a
creative out of it.
• This is something similar to the Oreo Dunkathon
campaign or The Happiness Page .
• The best about this is the personalized feel the user
gets on having his wish being made into a creative.
• We will post this on Facebook and Twitter
simultaneously.

4. How do we promote it?
• The idea is to make the people aware of the number and the use
of it. For this we will be creating a video and making images that
will inform the users of what it means!
• We use the number 16 and create minimalist images of facts like
• It's the age you can get your driver's license
• It's 4 to the second power
• sixteen is sweet (hence the name sweet sixteen)
• Lincoln was the 16th president
• 16 pieces are used by each player in a game of chess.
• You will find loads of such similar facts -
http://www.richardphillips.org.uk/number/Num16.htm
• Basically, everything that runs around tHe number.

5. #16ThingsIWish
• This would purely be fictional and an idea that we had previously
suggested and that could work well, which includes making a virtual
bridge of words and messages, we replace the elements.
• The frame would have image of a person standing on one corner of
the bridge and another person on other side.
• People have to type a message about things they wish, there will be
a pre mentioned hashtag #16ThingsIWish.
• As and when the messages come they will be in the moulded in the
shape of a bridge.
• So, the idea is as the people tweet with the hashtag, the entire
thing will form a word cloud in the shape of a bridge and the two
people connect in the end. (serves the purpose of Bringing Homes
Closer)

6. For YouTube and other channels
• YouTube has been one of the channel that has been
underutilized and has the scope of virality and
improvement than any other medium.
• We create one major video that will inform the world
about the importance of the number and if possible
promote it to go viral...
• Creating short and viral videos about the numbers.
• Vine is also the next big thing, 6 seconds can do
wonders
• A good time for us to start a little bit of Instagram

7. Twitter
• We run a traditional Twitter contest and ask the people to use the
hashtag#16ThingsIWish
• The idea again is to inform the crowd about the number. Our communication will be
like , "For us, the 16 Digit X-pin Number is a reason to bring your home closer to you,
tweet using #16ThingsIWish and we make that one special dream come true!
Idea 2 - Twitter - Crowd sourced Twitter hashtag
• We keep a hashtag #16DaysOfHOPE where we ask people to tweet with one word
related to social awareness,
• For example - I tweet #16DaysOfEducation you say #16DaysOfFood.
• The idea is for the people to get the maximum number of re-tweets for their tweet or
message (Education or Food)
• At the end of the day, the tweet that gets the most re-tweets or favourites, we choose
that hashtag and run it as a contest the next day.