1. PMT MACHINE LIMITED
BUILD TO LAST
“A Study on Awareness and Lead Generation”
For
“PMT Machines Limited”
UNDER THE GUIDANCE OF
Faculty Guide Company Guide
Dr. Kerav Pandya Mr. Umesh Trivedi
Professor at CKSVIM Marketing Manager
Submitted by
(FALGUN SHAH)
Enrolment No.:157050592089

2. Over view
Company Introduction
Objective & Research methodology
Problem statement
Data analysis
Findings & Conclusion
Practical learning & Benefits to Company

3. Company Introduction
PMT machines falls in machining tools industry, which was
established in 1961 as Traub India a subsidiary of Traub Germany .
In 2007, PMT acquired Elb India at Halol to manufacture high
precision Surface Grinding Machines in India.
The company now is in the business of providing complete solution
to its customers machining challenges rather than just stand-alone
machine tool.

4. PR0DUCTS
Automats
CNC Turning
CNC Internal Grinding
CNC Cylindrical Grinding
 CNC Surface Grinding Machines and
 Special purpose machines in Turning and Grinding
In Halol they manufacture only Surface grinding machine. Other than this all are
manufactured in Pune.

5. Objective & Research Methodology
To create more awareness amongst different GIDC’S of Vadodara and to generate
leads by approaching companies who are in the machining tools industries as well as
getting feedback from existing customers.
Descriptive research design
Personal Interviewing Method
Non probability Convenience Sampling Method
Sample size is 75

6. Problem Statement:
MANAGEMENT PROBLEM: How to boost up the brand awareness and increase
the new leads.
 MARKETING RESEACH PROBLEM: To determine the awareness level and future
growth of PMT Machines Ltd.

7. Data Analysis and Interpretation
Awareness:

8. Familiarity

9. Companies interested in machines are:

11. Important Factors:

13. Interested in buying and in what duration

14. Factor Analysis
Total Variance Explained:
Component Initial Eigenvalues Extraction Sums of Squared
Loadings
Rotation Sums of Squared Loadings
Total % of
Variance
Cumulative
%
Total % of
Variance
Cumulative
%
Total % of Variance Cumulative %
1 2.981 29.808 29.808 2.981 29.808 29.808 2.854 28.536 28.536
2 1.545 15.446 45.254 1.545 15.446 45.254 1.511 15.112 43.648
3 1.225 12.247 57.501 1.225 12.247 57.501 1.258 12.576 56.225
4 1.052 10.523 68.024 1.052 10.523 68.024 1.180 11.800 68.024
5 .917 9.170 77.194
6 .742 7.425 84.619
7 .618 6.179 90.798
8 .375 3.747 94.545
9 .304 3.038 97.584
10 .242 2.416 100.000
Extraction Method: Principal Component Analysis.

15. Factor Analysis
Further table shows the extraction sum of square loadings for the scale for
measuring the percentage of awareness and lead generated for PMT machine.
 Careful look at table shows that 68.024% variance is uniformly distributed
across all components range from 29.808% - 10.523%
And KMO test is near to 70%

16. Grouping of Key Statements Based on Factor
Loadings
Statement 1 2 3 4
After Sales Service 0.844
Price 0.835
Availability 0.792
Resale Value 0.766
Life time of Machine 0.397
Quality 0.691
Efficiency 0.395
Level of Customization 0.74
Response time 0.689
Overall Customer service level 0.791

17. Naming of the factors:
Service and
Price
Product
Time and
Physical
Relationship

18. Findings
66% of the machining tools companies are aware about the PMT machine.
57% us the CNC machine on regular basis.
68% and 45% are interested in buying Turning machine and Automate lathe respectively.
From this survey it has been found the characteristics which are extremely
important for the companies are follow:
•After sales service
•Quality
•Price
•Efficiency

19. Conclusion:
I would like conclude that there is still lack of awareness about PMT machine
Many companies have mindset that PMT is only manufacturer of CNC grinding
machines.
There is absence of trust in existing customers mind which results in negative
word of mouth. And consequences of it, conversion ratio of prospect to
customer is low

20. Practical learning & Benefits to Company
 Learned how to make effective questionnaire
How to get genuine feedback from the existing customer
And how to interact with new prospects in B2B market
PMT machines got leads on which they can work on and awareness
has increased in GIDC’s of Vadodara
As well as valuable feedbacks from the existing customer.