This document outlines 22 "Laws" related to leadership and success. Some of the laws mentioned include the Law of Leadership, the Law of Focus, the Law of Exclusivity, the Law of Opposite, and the Law of Success. The document also provides additional context about making a single bold stroke in marketing that is unexpected by competitors in order to achieve substantial results. It cautions against a scattered "puppy" approach and advocates focusing resources on the most effective marketing avenues.

2. 1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of Perception
5. The Law of Focus
6. The Law of Exclusivity
7. The Law of Ladder
8. The Law of Duality
9. The Law of Opposite
10. The Law of Division
11. The Law of Perspective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Success
19. The Law of Failure
20. The Law of Hype
21. The Law of Acceleration
22. The Law of Resources

3. When you admit a negative, the
prospect will give you a positive.

7. Listerine
The Taste
You Hate
Twice A
day”

10. Habeeb
“Kuyn k
ye dil ka
Mamla
hai.”

13. In each situation, only one
move will produce substantial
results.

14. The only thing that works in
marketing is a single bold stroke.

15.  The Puppy Approach:
Getting into every thing,
working hard and wasting your
resources in a number of
programs.
It’s a bad approach.

21. Successful generals study the
battleground and look for that one
bold stroke that is least expected by
the enemy.

22. DECEMBER 7TH, 1941
 Japanese attack on American strongest navy
base pearl harbor.
2435 Americans died and more then 1000
men were injured,

24. Focus on several good marketing avenues. Don’t
dabble a little in everything.
Trying harder does not get you to success.
Make a single bold stroke that is least expected
by the competition.
Find out where the competitor is vulnerable.