This document discusses the future of book publishing and sales using new technologies. It presents two scenarios: 1) Intelligent keyboards and multi-screen editors will provide contextual information and services to support book production. Content will be modular and reusable across formats. 2) Digital bookstores will be ubiquitous and personalized. Augmented reality and geolocation will enhance the purchasing experience both online and offline. Advertising will be customized based on individual preferences and history.

1. Simplicissimus Book Farm
A.G.M.
2012
+ 15
“The future belongs to those who believe
in the beauty of their dreams”
Eleanor Roosevelt

2. The Book (industry) of
the Future
=
technologies + contents

3. technologies
○ internet of things
○ displays and monitors
○ intelligent keyboards
○ software architectures
○ mobile devices

4. contents
○ content is data
○ node types
○ books = a set of typed content nodes = web sites = magazines
○ content nodes reuse across different publications
○ rendering engines

5. Let's talk about the
real word!

6. scenario #1: production of a book
(1)
○ intelligent and multi-screen keyboards
○ on-demand and contextual informations on the editor screen:
○ further investigation on the subjects
○ similar and not-already-published contents
○ similar books to purchase or download
○ online lessons to improve the process/knowledge
○ references to experts on the subject
○ references to the interested readers for asking feedback

7. scenario #1: production of a book
(2)
○ generic options inside the editor:
○ insert annotations (ideas, doubts, ...)
○ ask for feedbacks directly to friends and collaborators
○ quote and purchase additional services from merchants
(proofreading, editing, ...)
○ send the (halfdone) product to the vertical community by
asking feedbacks
○ send the product to professional agents for evaluations

8. scenario #1: production of a book
(3)
○ publishing options inside the editor:
○ choose which nodes are available for third parties (adv,
...)
○ choose which nodes to sell and at what prices
○ choose the publishing platforms and devices
○ purchase the rendering graphic templates for each
platform and device

9. scenario #2: sale of a book
(1)
○ digital bookstores:
○ online and offline
○ everywhere in every (mobile) screen
○ alongside different type of goods and contents
○ custom showcases and direct offering driven by user
habits and behaviors - registered by sensors
○ predict your purchases

10. scenario #2: sale of a book
(2)
○ purchasing process - affiliation model:
○ screens with additional "purchasing" layer containing
contextual contents / nodes
○ eg: when I see a video about the Berlin Wall, the
purchasing layer may shows me a list of blog posts talking
about the wall, or books about Berlin, or paperback books
about Germany to order

11. scenario #2: sale of a book
(3)
○ offline and AR:
○ thanks to the augmented reality, the purchasing layer of
my screen may shows me additional informations - and
contents to purchase - about what I'm seeing with my
smartphone

12. scenario #2: sale of a book
(4)
○ offline and geolocalization:
○ thanks to the geolocalization, the purchasing layer of my
screen may shows me additional informations - and
contents to purchase - as soon as I arrive closer to
something relevant

13. scenario #2: sale of a book
(5)
○ offline advertising:
○ the physical advertising poster and bookstore showcases
may be customized by who is coming - thanks to the
customer purchases history and general habits -
accordingly to the privacy settings

14. Q&A
“The future starts today, not tomorrow”
Pope John Paul II
@giacomodangelo
20.12.2012 / Simplicissimus Book Farm SRL