Optimizing Products in Line with Cradle-to-Cradle Principles: New Case Studies and Near-Future Prospects

1. Exploring
product
certification:
Cradle to
Cradle and
beyond…
Lancaster London Hotel
4th November 2014
Joss Tantram
Partner, Terrafiniti LLP/
Towards 9 Billion

2. Future proof your company
The session will:
 Explore the drivers, practicalities
and details of product certification
with a key focus upon one of the
most rigorous, Cradle-2-Cradle
(C2C).
 Examine how companies have
used and experienced
certification.
 Ask where is the demand and,
where is the value?
 Key lessons for the future.

3. Future proof your company
Questions for you….poll
 Have any of you considered C2C
certification for your products?
 Do you feel that demand for clearly
defined “sustainable products” will
increase over the coming years?
 What are the main drivers for
seeking sustainable product
certifications (choose 1 of the
following):
 End use consumers?
 Big brands?
 Governments/ regulators?

4. Future proof your company
Our experts
 Roy Vercoulen - Vice
President, Head of European
Operations, Cradle to Cradle
Products Innovation Institute
 Liesbeth Bracke - IDC Team
Leader Europe, AGC Glass
 Richie Hardwicke - Head of
Corporate Services - EMEA,
Trucost

5. Future proof your company
Poll recap…
 Have any of you considered C2C
certification for your products?
 Do you feel that demand for clearly
defined “sustainable products” will
increase over the coming years?
 What are the main drivers for
seeking sustainable product
certifications (choose 1 of the
following):
 End use consumers?
 Big brands?
 Governments/ regulators?