"Trade & competitiveness of EU ceramic industry" | Jose Luis Lanuza | EPCF 2014
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"Trade & competitiveness of EU ceramic industry" by Jose Luis Lanuza, President of CET (wall & floor tiles) and CEO of Keraben Group. Presentation made at the 15th European Parliament Ceramics Forum on 3 December 2014.
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"Trade & competitiveness of EU ceramic industry" | Jose Luis Lanuza | EPCF 2014
- 1. EUROPEAN PARLIAMENT CERAMICS FORUM Trade & Competitiveness José Luis Lanuza, President of CET (wall & floor tiles) Director General of Grupo Keraben 3 December 2014
- 2. European ceramic industry: key facts
- 3. Trade & Internal market 8.78 5.01 3.77 BILLION EUROS Ceramic exports: Source: Eurostat 2014, Cerame-Unie data
- 4. Trade & competitiveness of EU ceramic industry • Foster market access for European companies in third countries ‒ Concerned with the increased protectionism worldwide ‒ Ceramic industry faces trade barriers in 39 countries (over 100 NTBs) ‒ Support trade liberalism & believe TTIP would remove peak tariffs on ceramics ‒ Negotiation of some EU FTAs takes a lot of time & faster remedies should be put in place • Ensure fair competition at international level ‒ Need for better implementation of EU trade defence instruments for SMEs ‒ China, a centrally-planned economy, meeting only 1/5 technical criteria required for Market Economy Status 2016 ‒ Premature granting of MES to China could weaken EU TDI system
- 5. Specific examples where no level playing field: • REACH: imports of articles are not included in authorisation • Emissions Trading System: currently no equivalent burden on main competitors for ceramic products, e.g. China, Brazil, the US, United Arab Emirates • Mandatory Origin Marking on consumer goods • Food contact materials: lack of market surveillance on imported products
- 6. Energy Complete the EU internal energy market Restore global competitiveness of EU energy prices Source: European Commission Energy prices and costs report (SWD(2014) 20 final/2)
- 7. Thank you for your attention!
Editor's Notes
- Present to you the key characteristics of the EU ceramics industry and Cerame-Unie Ceramic industry is an integral part of European economy today, Cerame-Unie represents members from 31 European countries more than 200,000 direct jobs are supplied by the industry 80% of the industry is composed of small and medium sized enterprises the industry contributes to economic growth and jobs throughout Europe
- Mentioned before: industry is an export-champion positive trade balance of € 5bn in last year exports constantly increasing 25% of all ceramic production is sold outside the EU for the ceramic industry to continue being an export champion, it is necessary to: Foster market access for EU companies Ensure fair competition internationally Strengthen market surveillance
- 1) Foster market access for European companies in third countries We are concerned with the increased protectionism worldwide notably with recent technical barriers to trade in Thailand, Indonesia, Saudi Arabia, Malaysia, Russia and China. Our industry faces over 100 tariffs and NTBs: Standards; burdensome customs procedures; compulsory certification; labelling requirements; radioactivity tests; infringements of IP Support trade liberalism & believe TTIP would remove peak tariffs on ceramics, e.g. 28% on tableware, 10% on wall & floor tiles, 13.5 on roofing tiles Unfortunatelly, negotiation of some EU FTAs takes a lot of time & faster remedies should be put in place We believe that faster remedies should be put in place as it takes too much time to tackle trade barrier through FTAs 2) Ensure fair competition at international level EU trade defence instruments systems should be made better accessible to SMEs China, a centrally-planned economy, meeting only 1/5 technical criteria required for Market Economy Status 2016 Premature granting of MES to China could weaken EU TDI system and would make the EU trade defence system ineffective against Chinese import surges.
- 3) Strengthen market surveillance & product safety to properly protect and inform consumers Mandatory origin marking for consumer goods (Article 7) should be maintained in the CPSR as originally proposed by the European Commission on 13.2.2013. Indication of origin is key to improving the transparency and supporting the traceability of consumer products to the benefit of consumers. Safety is not only about companies respecting standards, but also about consumers being informed. OM is very important to foster a level playing field for all producers at international level. For us, introducing origin marking in Europe is also a question of reciprocity in trade.
- - Complete the EU internal energy market - Restore the global competitiveness of EU energy prices