Ponencia de Grupo Sustava y TasoCluster [Leonel Guerra, Antonio Ruiz y Alonso Ramos] en Koldin (Dinamarca), el pasado mes de Septiembre, en el marco del Congreso Anual de TCI Network sobre oportunidades en innovación y proyectos colaborativos.

1. CLUSTERS LAB: Cl t f ilit t ’ t lb
LAB Cluster facilitator’s toolbox
Developing Joint Business and Innovation Opportunities for
Regional Development:
A Challenge for Cluster Managers
g
g
Leonel Guerra Casanova (Director Grupo Sustava. MX)
Antonio Ruiz Molina (Socio Director TasoCluster. SP)
Alonso Ramos Vaca (DESEC‐Chihuahua, Grupo Sustava. MX)
Al
R
V
(DESEC Chih h G
S
MX)
Página

2. 3‐6 september 2013 ◊ Kolding Denmark ◊ The 16th TCI Annual Global Conference
Developing joint business opportunities: a challenge for cluster managers
Cluster Challenges
Cluster Challenges
innovation
opportunities
partnership and
collaboration
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•
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•
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•
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real and relevant
competitive
titi
concrete
market oriented
focused
profit potential
truly innovative
y
trust
fair sharing of profits
intellectual property
active participation
balanced effort
complementarity
new business model

3. 3‐6 september 2013 ◊ Kolding Denmark ◊ The 16th TCI Annual Global Conference
Developing joint business opportunities: a challenge for cluster managers
Some reasons to develop joint businesses
Some reasons to develop joint businesses
scale economies
risk sharing
i k h i
access to technology
learning curve

4. 3‐6 september 2013 ◊ Kolding Denmark ◊ The 16th TCI Annual Global Conference
Developing joint business opportunities: a challenge for cluster managers
Innovative clustering through value-added business opportunities
value added
Establishing a reference context
A. Searching for
Business
Opportunities
Identifying Business Opportunities through an innovation process
Validating the Business Opportunities
Innovative
Clustering
Formulating Business Oportunities data sheets
B. Validating the
Feasibility and
viability of B.O.
i bilit f B O
Analysing the feasibility and viability of Business Opportunities
Formulating Business Plans for the key Business Opportunities
C. Managing the
Innovative
Clustering Process
Generating value‐added to Business Opportunities
Implementing the Innovative Clustering Process

5. 3‐6 september 2013 ◊ Kolding Denmark ◊ The 16th TCI Annual Global Conference
Developing joint business opportunities: a challenge for cluster managers
the two pillars of joint business
of joint
of
to structure
a sustainable
newco
to built a
feasible
project
Joint Business
BUSINESS PLAN
t i m e
t i m e
CORPORATE
GOVERNANCE
A g r e e m e n t
Project
Newco
Group

6. 3‐6 september 2013 ◊ Kolding Denmark ◊ The 16th TCI Annual Global Conference
Developing joint business opportunities: a challenge for cluster managers
two concurrent processes
two concurrent processes
analytical
collaborative
identification and integration of
g
cluster actors and players
agreement on collaboration rules
agreement on collaboration rules
cluster anatomy ‐ current capabilities,
y
p
identification of compatibilities,
p
resources and relationships
complementarities and shared visions
technological and social trends,
g
innovation opportunities
workshops and group dynamics
workshops and group dynamics
development of joint business
proposals
validation of strategic relevance and
profit potential for partners
integration of cluster innovation
project portfolio
promotion for support and additional
players

7. thanks for your attention
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antonio ruiz molina
aruiz@grupotaso.com
+
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leonel guerra casanova
alonso ramos vaca
lguerra@gruposustava.com
alonsoramos@mac.com