Using Social Media for Advantage - a talk for The College of Estate Management

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The document discusses developing social media for individual success. It provides tips on getting started with social media accounts, using hashtags and retweets, engaging with mobile apps, creating valuable content, networking, search engine optimization, and maintaining a consistent social media presence over time. A timeline shows the author joining various social media platforms from 2008 to 2013 and growing their professional network.

Business Technology

@ThirlwallAssoc | www.thirlwall-associates.co.uk | 01235 810780
Developing Social Media for
Individual
Success

@ThirlwallAssoc | www.thirlwall-associates.co.uk | 01235 810780
Introduction

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In the beginning

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Isn't It Just Stephen Fry?

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Getting Started

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Sign Up

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Re-tweets and Hashtags
@ProjectBook
#heritage
#FF
Twitter for Business 101

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Following On

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Ticker Tape

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Keeping Mobile

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Stay Content

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What the Papers Say

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Judging By Appearance

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Write On

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Seek and You Will Find

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Google Authorship

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Sell, Sell, Sell

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Law of Unintended Consequence

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The Kindness of Strangers

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Plan Ahead

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Search

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Linked In

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Linked In Advanced Search

@ThirlwallAssoc | www.thirlwall-associates.co.uk | 01235 810780
My Social Media Timeline
2008 2009 2010 2011 2012 2013
March 2009
Joined Twitter
March 2008
Joined LinkedIn
September 2009
Business
Facebook
Page
April 2012
Joined Google+
February 2010
First blog post
August 2012
Blog post for
Building Design
March 2013
Building Design
Twitter100
January 2010
Joined Flickr
October 2009
Set up River Restoration
Group on LinkedIn
October 2012
River Restoration
Group exceeds
1,000 members

@ThirlwallAssoc | www.thirlwall-associates.co.uk | 01235 810780
The Golden Rules
•Be consistent
•Start small
•Enjoy!

@ThirlwallAssoc | www.thirlwall-associates.co.uk | 01235 810780
Thank you!
claire@thirlwall-associates.co.uk
Any questions?

This one was given to the 350+ participants at the 2013 Walking Summit in Washington, DC. I was asked to start the walking meeting of said participants, who were in a hotel basement where the meeting was held. I used images that I've taken with my camera as well as images taken by photographer Michael Horsley in the 1980's and 1990's that show a devastated Washington, DC, without walkability, livability, without hope. Michael's images are copyrighted; he very kindly allowed me to use some of them in my presentation, to be respectful though, in the slides below, I've replaced the photographs with a link to the photos on Flickr. They are worth a look - up to you. The three and a half things I wanted the audience to experience with me were Walking meetings (in my experience) exhibit a contagion phenomenon - easy to spread via social media, easy for people to grasp them once they do them Walking meetings usually create learning beyond the topic of the meeting. Who knew, when I diverted people from the gas guzzling shuttle bus in 2011 (and did again during the summit) that we would learn about the impact, one year later, of the largest oil spill in history? Our cities are changing (see the photos) - as much as we bemoan our state of physical activity, there are lot of people outside of the medical profession making a difference Finally, we have to change our mental models. From: A meeting happens when you go to a room and sit down To: A meeting happens the second you start moving - there's nowhere to "go" just have to "be" From: Designing meeting places in the basements or top floors of buildings To: Designing meeting places at ground level with quick access to movement ( just like the Center for Total Health - @kptotalhealth )

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This document summarizes findings from a survey on collaboration in architecture, engineering, and construction. It finds that while collaborative systems like BIM help with information management, collaborative creativity depends more on social factors. Respondents felt task cohesion but lacked social cohesion. Most were willing to take risks if the group required it. Over half derived motivation from social connections, and all felt rewarded through group learning and recognition. The conclusion is that while technology enables information sharing, lack of social connection may be a bigger barrier to creativity, and that adversarial relationships are not the primary collaboration challenge.

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