12.20 12.30 - 1 -meika & jeffery holender - how to become part of the next gen

1. How to Become Part
of the Next Generation of
Winning Brands

2. Today we lack the will –
not the capability to end :
Hunger Social Inequity Climate Change.

3. Incremental vs. Revolutionary progress

4. Good vs. less Bad

5. Net-positive means:
We leave the world better off than it was before we showed up.
We are regenerative.
Our social and environmental footprint is smaller than the impact of our good work.
We have designed our business
from a holistic, systems perspective.
We have created a model that we hope others will copy and iterate upon.

7. In 2013
there were over
700bills proposed to
regulate a woman’s body.
21%
of sexually active
women ages 15-44
consistently use
condoms.
The Facts
Each year
one in four teens
contracts an STD/STI.
Until 12 months ago in New York City,
a woman could be arrested
on the suspicion of prostitution
if she carried condoms in her purse.

8. 51%
In the US of pregnancies
are unintended
significantly higher
than in most other
developed countries
new STIs every year in the
U.S. at an estimated cost of
$15.6B
19.7M
There are
20M
women in the U.S. who
lack access to reproductive
health services
One in two sexually active persons
will contact an STD/STI by age 25.
The Facts

9. A New Business Model

10. Why Sustain?
Poverty, Hunger &
Economic Inequality
Responsible BusinessSustainability
AIDS, STDs & STIs Global Climate Change
Family Planning
Education &
Reproductive
Healthcare

11. Starting
a movement
How do you empower
women to get on top of
their sexual health?

12. DESIGNDESIGN

13. MESSAGING

14. MESSAGING

16. providing women
with these products
where they are
RETAIL

17. Two generations
coming together to
address today’s most
pressing issues

18. Thank You