The Role of Eco-Labeling and Certification in Sustainable Brands Success - Bill Eyres

139 views

Published on

The Role of Eco-Labeling and Certification in Sustainable Brands Success -- Moderated by Rob Cameron (MP), Executive Director, SustainAbility, Nestor Coronado Palma (M), Senior Sustainable Business Development and Supply Chain Management, Philips, Alex Cole (St), Corporate Affairs Director, Sainsbury's, Bill Eyres(st), Head of Sustainability, O2

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
139
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Role of Eco-Labeling and Certification in Sustainable Brands Success - Bill Eyres

  1. 1. The Role of Eco-Labeling and Certificationin Sustainable Brands Success¡  Bill Eyres, Head of Sustainability, O2 Sustainable Brands London Conference
  2. 2. The role of labelling andcertification in sustainable brandssuccess – the O2 experienceBill EyresHead of SustainabilityNovember 2012
  3. 3. Labelling – part of a wider transparency movement?Sustainability as a means to differentiate
  4. 4. Why Eco rating – and why now? Sustainability as a means to differentiate Consumer research in 2009 indicated O2’s sustainability credentials would have some influence on 44% of respondents in terms of buying a mobile phone•  Eco rating was developed with full support from our handset suppliers•  It rates both corporate and device sustainability•  A 0.0 to 5.0 score is achieved for each device•  Our rainbow logo was developed through consumer-testing•  This has been communicated for handsets both in O2 retail stores and online since Aug 2010.
  5. 5. Why Eco rating – impact to date?Sustainability as a means to differentiateReaction from Consumers:‘Really appreciate a single source of truth – a simple scorecovering the major concerns – ethics, chemicals etc.’Reaction from Suppliers:‘It can be completed in minutes’‘Of all attempts to compare environmental performance, webelieve this rating system gives consumers the clearest picture onthe environmental impact of their phone.’Reaction from Stakeholders / Media:‘Strong appeal to a growing area ofconsumers’‘You can see at a glance what the ratingsare.’
  6. 6. Why Eco rating – and what next?Sustainability as a means to differentiateo  Roll out within Telefonica, rewarding the purchase of more sustainability-conscious handsets.o  Working with the wider telecommunications industry, developing a Global Standardo In 2012, we released our Think Big Blueprinto People, planet and customer goals and commitments for 2015.o Continuing to drive change within our supply- chain
  7. 7. Thank you Bill.eyres@o2.com @billeyresPresentation title Authors name 10 December 2012 Confidential

×