4. 4
THE BRAND
The Gant premium lifestyle brand manages to uniquely combine American casual with Eu-ropean
elegance. Gant’s values are based on the brand’s authentic American East Coast he-ritage,
dating back to its creation in 1949. With additional influence from Europe over the
years, Gant has become a truly global brand.
Gant’s history began when Bernard Gant started making shirts in New Haven, USA. He
quickly turned his passion for quality and design into the business of making casual sport-swear,
a style he had seen a need for and believed in. The idea was born for what was to
become the signature Gant shirt: roomy, with pleats in the back and a new invention, the
locker loop sewn in at the top of the back. His sons, Marty and Elliot, later joined the com-pany
and retained their father’s dedication to garment craftsmanship and attention to detail.
To this day, Bernard Gant is still the inspiration behind Gant’s core brand values: Integrity,
Refinement, Character, Understanding, and Optimism.
In 1999, Swedish-based Gant AB (at the time named Pyramid Sportswear) acquired the
Gant brand from Phillips-Van Heusen. Prior to the acquisition, Pyramid Sportswear had
played a major role in the development of the Gant brand. By 1980, Pyramid Sportswear had
already been given the right to design and market Gant globally, excluding the U.S. market.
Finally in 1999, when Gant USA was acquired, the new owners were able to expand their
brand under their own vision; turning Gant into a global brand.
The Gant brand has now been established in 74 countries, with more than 238 Gant Stores
and a large number of selected premium retailers. With sales exceeding 700 million Euros
during 2006, Gant offers the full range of clothing for men, women, boys and babies. Licen-ses
for home, time, fragrance, footwear and eyewear can also be found under the Gant brand
name.
In 2006, Gant became a public company listed on the Stockholm Stock Exchange. Gant’s
head office is located by the sea, just outside Stockholm, were the Swedish archipelago be-gins.
This is where future Gant apparel collections are developed and close cooperation is
established with the licensed products.
5.
6. THE GANT BRAND VALUE
There are 5 brand values that express the soul of Gant. These brand values are:
• Integrity People trust us because we are trustworthy
• Refinement The quality is in the detail
• Character Dare to believe in yourself
• Understanding We are in tune with the way you feel
• Optimism If you can dream it, you can do it
MEET MR & MRS GANT
• 30-something attitude
• Youthful with self-confidence
• Well-educated, high income
• Cultivated and cosmopolitan
• Love travelling, but more a traveller than a tourist
• Well-dressed, without being driven by short trends
7. 8
SPECIFICATIONS
High-end stainless steel, grade 316L (Nickle free, EC norms).
Water resistance between 30 – 1000 meters (3 – 100 ATM).
High precision Japanese quartz movements (Citizen and Seiko).
Extra hardened scratch resistant mineral crystals.
Hand-sewn Italian leather straps.
Special engraved back case (with ID NO. for instruction manuals) and
“G” embossed on crowns.
Solid metal band link and end pcs
T H E G I F T B O X
The Gift Box plays a big part in the overall purchase so it was
important we develop one that was true to the GANT feeling &
lifestyle and would enhance the experience.
Limited Edition watches are delivered with unique gift boxes
designed and developed specifically for them
