This document discusses various factors that influence the reproductive phases of fruit crops including pollination, fertilization, fruit set, development and maturity. It describes the processes of pollination, double fertilization, and factors that can cause unfruitfulness. Some key causes of unfruitfulness are environmental conditions, nutritional deficiencies, inherent varietal traits, biological issues like lack of pollinators, and cultural practices like improper pruning or irrigation. Proper management of these factors through techniques like balanced pruning, control of pollination, and nutrient management can help overcome unfruitfulness.