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Issues in Social and Environmental Accounting
Vol. 1, No. 1 June 2007
Pp 1-25




         Extended Performance Reporting:
     Evaluating Corporate Social Responsibility
       And Intellectual Capital Management
                                            James Guthrie
                                 Faculty of Economics and Business
                                  University of Sydney, Australia

                                        Suresh Cuganesan
                            Macquarie Graduate School of Management
                                Macquarie University, Australia

                                             Leanne Ward
                                        St George Bank, Australia



Abstract
Recent corporate scandals have resulted in heightened attention towards the shortcomings of
traditional financial reporting frameworks. Concurrently, the rise of the corporate social re-
sponsibility imperative has led to criticisms that financial reports present an incomplete account
of a firm’s activities. In addition, growing acknowledgement of the importance of a firm’s in-
tangibles and intellectual capital has been associated with increased commentary about the need
for extra disclosures if a more complete picture of the firm’s value is to be provided to external
stakeholders. This paper responds to these concerns by developing an extended performance
reporting framework to the Australian Food and Beverage Industry, which is characterised by
both corporate social responsibility and intellectual capital issues. In relation to the latter, this
framework presents a novel attempt to develop an industry-customised framework as called for
by both industry bodies and researchers in the area.

Keywords: extended performance reporting, corporate social performance, intellectual corpo-
rate management, corporate social responsibility


James Guthrie is Professor of Accounting and Chair of Discipline of Accounting, Faculty of Economics and Business,
University of Sydney, Australia, email: j.guthrie@econ.usyd.edu.au. Suresh Cuganesan is Associate Professor in Man-
agement and Associate Dean Research, Macquarie Graduate School of Management, Macquarie University, Australia,
email: suresh.cuganesan@mgsm.edu.au. Leanne Ward is currently the Head of Finance Products of St. George Bank
where she is responsible for the product revenue management for the Retail Bank division, email:
wardl@stgeorge.com.au
2       J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


INTRODUCTION                                             limitation. Thus, it is argued that there
                                                         is a need for a reporting framework that
Recent accounting scandals (such as                      combines the developments of these two
those involving Ansett, Enron, HIH,                      relevant literatures, to produce an inte-
One.Tel and Worldcom) have drawn                         grated model that will sufficiently ad-
increasing attention to the shortcomings                 dress the two major limitations of the
of Traditional Financial Reporting                       TFR framework. This leads to the first
(TFR) (Brennan & Connell, 2000).                         objective of this paper, which is to de-
Concurrently, recent developments in                     velop an EPR framework that integrates
the context in which companies operate,                  frameworks from the ICR and CSR lit-
such as the rise of the knowledge-based                  eratures.
economy and the importance of intellec-
tual capital in influencing competitive                  Further, this paper argues that there is a
advantage on the one hand, and the                       need for such a framework to address
movement towards sustainable develop-                    industry-specific variables. A problem
ment together with corporate social re-                  with the existing ICR and CSR frame-
sponsibility imperatives on the other,                   works is that they tend to be of a gener-
have led to criticisms that the TFR                      alised nature and do not address specific
framework presents an incomplete pic-                    company or industry issues. Despite the
ture of a firm’s value (Brennan & Con-                   effect of industry-specific variables be-
nell, 2000), and provides an incomplete                  ing an important consideration in devel-
account of a firm’s activities respec-                   oping a reporting framework (GRI,
tively (Elkington, 1997; Gray et al,                     2002; 2005; DEH, 1999), few studies to
1993).                                                   date have incorporated industry vari-
                                                         ables in their reporting frameworks
This paper attempts to address these                     (Guthrie et al., 2005). Further, accord-
growing concerns in relation to the limi-                ing to Guthrie et al. (2004), the general-
tations of the TFR framework. It argues                  ised nature of most disclosure instru-
for the need for an extended perform-                    ments is a limitation on the accuracy of
ance reporting (EPR) approach that inte-                 the results of empirical studies, and that
grates frameworks from the Intellectual                  introducing greater situational specific-
Capital Reporting (ICR) and Corporate                    ity into the coding process represents an
Social Responsibility (CSR) literatures.                 avenue for improvement. However, few
As previously indicated, the TFR frame-                  studies to date have modified the coding
work is subject to two major limitations.                instrument in an effort to control size
These relate to the TFR framework pre-                   and industry effects across a sample of
senting an incomplete account of a                       companies. This paper attempts to ad-
firm’s value and an incomplete account                   dress this limitation by incorporating
of a firm’s business activities. The ICR                 industry-specific variables into the EPR
and CSR literatures both aim to resolve                  framework developed. Hence, the sec-
some of the limitations of the TFR                       ond objective of this paper is to incorpo-
framework. However, they tend to focus                   rate industry-specific variables for a spe-
on different aspects of the limitations,                 cific industry into the EPR framework.
that is, the ICR literature attempts to
address the first limitation and the CSR                 The paper is structured as follows. The
literature attempts to address the second                next section reviews the intellectual
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   3


capital and corporate social responsibil-                 resources that are increasingly important
ity literatures and the criticisms raised                 in the knowledge-based economy
by each for TFR. This is followed by a                    (Brennan & Connell, 2000; Roslender &
section that discusses the various phases                 Fincham, 2001; Guthrie, 2001; Mourit-
of developing the EPR for the Australian                  sen, 2004). The often substantial differ-
Food and Beverage Industry. The paper                     ence that exists between a firm’s market
concludes with a synthesis of its contri-                 and book values suggests that the TFR
butions.                                                  framework presents an incomplete ac-
                                                          count of a firm’s value. Brennan &
                                                          Connell (2000) indicate that many of the
INTELLECTUAL CAPITAL AND                                  differences can be explained by IC items
CORPORATE SOCIAL RESPONSI-                                that are not recognised under the TFR
BILITY                                                    framework. According to Hope & Hope
                                                          (1998), between 50 and 90 percent of the
Over the last several decades, there has                  value created by a firm is estimated to
been a shift from the industrial age to the               come from the management of IC, rather
information age. In the industrial era, a                 than from the management of traditional
company’s intangible assets, such as                      physical assets. Thus, the TFR frame-
buildings, machinery, and plant and                       work has been criticised in that many
equipment, were the source of economic                    strategically important intangible re-
strength. Currently, intellectual assets,                 sources (such as employee knowledge
such as competencies, processes and                       and expertise, trademarks and informa-
people are the hidden sources of current                  tion systems) that are increasingly im-
and future wealth (Guthrie, 2001; Kap-                    portant in the rise of the knowledge-
lan & Norton, 1996; Petty & Guthrie,                      based economy, are not accounted for in
2000).                                                    the traditional balance sheet and finan-
                                                          cial statements.
Commensurate with the decline in tradi-
tional industries and the concurrent                      The incomplete view of firm value pro-
growth in knowledge-based industries,                     vided by the traditional balance sheet is
the management, measurement and re-                       an important issue because it can lead to
porting of Intellectual Capital (IC) has                  problems such as misallocation of capi-
gained importance. As a result of the                     tal and under-investment in IC-creating
shift to the information age, the ability                 activities (Carroll & Tansey, 2000).
of a company to mobilise and exploit its                  With the important role IC plays in cre-
intangible, or invisible, assets has be-                  ating a firm’s sustainable competitive
come far more decisive than investing                     advantage, information on the firm’s
and managing physical, tangible assets                    activities for integrating, creating, trans-
(Kaplan & Norton, 1996). Thus, in the                     ferring and applying IC can provide us-
knowledge economy, organisations need                     ers with a more forward-looking view of
to manage their IC effectively, and to                    the firm (Ballow et al., 2004). Informa-
leverage it for the benefit of their stake-               tion on IC enables information users to
holders.                                                  understand how the firm’s value is cre-
                                                          ated or diminished, which in turn allows
The TFR framework has been criticised                     them to better assess viability and the
for ignoring many strategic intangible                    ‘true’ value of the firm.
4        J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


The ICR literature has thus developed in                  ternative approaches to reporting of so-
an attempt to resolve some of the limita-                 cial and environmental issues in order to
tions of the TFR framework. This litera-                  account for the social and environmental
ture provides a range of performance                      impacts that organisations have on soci-
management, measurement and report-                       ety (Deegan, 2005). Within the CSR
ing frameworks.                                           literature, a range of reporting ap-
                                                          proaches has been developed which
`Concurrently, CSR has been growing in                    seeks to incorporate a firm’s social and
importance owing to the increasing in-                    environmental performance as well as its
terest in the ‘sustainable development’                   financial performance. The next section
concept, which is regarded as                             of this paper briefly discusses the gaps
“development that meets the needs of                      in the existing literature and summarises
the present without compromising the                      the objectives of this paper.
ability of future generations to meet their
own needs” (WCED 1987, p. 43). For                        For the purposes of this paper, the Aus-
example, the issue of climate change and                  tralian Food and Beverage Industry
global warming is being recognised by                     (AFBI) is used to illustrate the process
business leaders as one of the most im-                   of identifying and incorporating indus-
portant issues they face. At the 2000                     try-specific indicators into the EPR
World Economic forum in Davos, Swit-                      framework.
zerland, business leaders from around
the world overwhelmingly voted climate
change as the most significant issue fac-                 DEVELOPMENT OF THE EPR
ing twenty-first century business                         FRAMEWORK
(Deegan, 2005).
                                                          The development of the industry-
The movement towards sustainable de-                      specific EPR framework involved three
velopment has given rise to the criticism                 major steps. The first step involved inte-
that the TFR framework gives an incom-                    grating reporting frameworks from the
plete account of business activities                      ICR literature and the CSR literature.
(Elkington, 1997; Gray et al., 1993;                      The second step involved identifying
Gray et al., 1996; Mathews, 1997) as it                   industry-specific items relevant to the
precludes information about an entity’s                   AFBI. The third step involved summa-
social and environmental activities. Tra-                 rising and refining the final industry-
ditional financial accounting has treated                 specific EPR framework. These devel-
environmental goods (for example, air                     opment steps are outlined in Figure 1.
and water) as being in infinite supply                    This is followed by a detailed explana-
and free, with the consequence that the                   tion of each step.
use or abuse of the environment is not
reflected in accounting performance in-
dicators such as ‘profits’. Additionally,                 3.1 Framework Integration
traditional financial accounting ignores
many social costs that an entity might                    The first step involved integrating
have imposed upon the community                           frameworks from the ICR and CSR lit-
within which it operates. It has been ar-                 eratures into an EPR framework. Step
gued that there is a need to develop al-                  1.1 involved the selection of an ICR
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   5


      Figure 1. Process for developing the industry-specific EPR framework

 Step 1: The Integration of frameworks from the ICR and CSR literature
 1.1 Selection of an ICR framework.
 1.2 Selection of CSR framework.
 1.3 Integration of the two frameworks to form a combined EPR framework



 Step 2: The Identification of industry-specific items
 2.1 Review of publicly available reports from various AFBI associations, councils
     and government.
 2.2 Review of available industry-specific indicators by a sustainability ranking or-
     ganization.
 2.3 Review of publicly available reports of companies within the food and beverage
     industry that have been internationally recognised for ‘best practice’ in sustain-
     ability reporting



 Step 3: Development of final industry-specific EPR framework
 3.1 Integrate industry-specific indicators into the draft disclosure instrument.
 3.2 Summarise and refine and remove duplications.
 3.3 Make appropriate adjustments and finalise the industry-specific EPR framework


framework. Several previous studies                       (2000) framework has since been used
have employed various ICR frameworks                      by several studies conducting research
in an attempt to assess and explain dif-                  into the reporting of IC information in
ferences in the amount of information                     annual reports (see, for instance, April et
disclosed in company annual reports, the                  al., 2003; Brennan, 2001; Bozzolan et
most popular of which have been vari-                     al., 2003).
ous modified versions of the Intangible
Asset Monitor (for example, Brennan,                      Guthrie et al. (2004) later re-modified
2001; Guthrie et al., 1999; Guthrie &                     the Guthrie & Petty (2000) framework
Petty, 2000; Guthrie et al., 2004; Guthrie                which was derived from Sveiby (1997,
& Ricceri, 2004).                                         pp. 8–11) and integrated several profes-
                                                          sional pronouncements on ICR (see
In Australian studies, using the Intangi-                 IFAC 1998) to produce a slightly modi-
ble Asset Monitor framework, Guthrie et                   fied structure. The framework is pro-
al. (1999) and Guthrie & Petty (2000)                     vided in Table 1.
examined how companies reported their
IC. They conducted content analyses of                    The framework is composed of three
the annual reports of the top 19 compa-                   main parts or dimensions: internal capi-
nies (in terms of market capitalisation)                  tal, external capital, and human capital.
and one Australian ‘best practice’ com-                   Internal capital includes the systems,
pany in ICR. The Guthrie & Petty                          policies,      culture      and    other
6        J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25

                                    Table 1: ICR Framework
    1. INTERNAL CAPITAL               2. EXTERNAL CAPITAL                      3. HUMAN CAPITAL

1. Intellectual property             7. Brands                              14. Employees
2. Management philosophy             8. Customers                           15. Education
3. Corporate culture                 9. Customer satisfaction               16. Training
4. Management processes              10. Company names                      17. Work-related knowledge
5. Information/networking            11. Distribution channels              18. Entrepreneurial spirit
   systems
6. Financial relations               12. Business collaborations
                                     13. Licensing agreements

Source: Guthrie et al. (2004, p. 286)


‘organisational capabilities’ developed                   velop and disseminate globally applica-
to meet market requirements. External                     ble Sustainability Reporting Guidelines.
capital covers the connections that peo-                  The GRI was launched in 1997 as a joint
ple outside the organisation have with it,                venture between the US non-government
and human capital includes the know-                      organisation Coalition for Environmen-
how, capabilities, skills, and expertise of               tally Responsible Economies and the
the employees.                                            United Nations Environment Program,
                                                          with the goal of enhancing the quality,
The ICR framework provided by Guth-                       rigour, and utility of sustainability re-
rie et al. (2004) is chosen as a starting                 porting. The initiative has had the active
point in the development of the EPR                       support and engagement of representa-
framework.                                                tives from business, non-profit advocacy
                                                          groups, accounting bodies, investor or-
Step 1.2 of the development of the EPR                    ganisations, trade unions, and many
framework involved the selection of a                     more. Together, these different constitu-
CSR framework. Several CSR frame-                         encies have worked to build a consensus
works have been released by govern-                       around a set of reporting guidelines with
ments and industry bodies throughout                      the aim of achieving worldwide accep-
the world. One source of reporting guid-                  tance.
ance that has assumed a dominant posi-
tion in the CSR domain is the Global                      The guidelines are for voluntary use by
Reporting        Initiative’s     (GRI)                   organisations for reporting on the eco-
‘Sustainability Reporting Guidelines’                     nomic, environmental and social dimen-
(GRI, 2002). The GRI released its first                   sions of their activities, products and
version of its Sustainability Reporting                   services. The aim of the guidelines is to
Guidelines in June 2000 and launched its                  assist reporting organisations and their
modified version in 2002. The GRI is a                    stakeholders in articulating and under-
long-term, multi-stakeholder, interna-                    standing contributions of the reporting
tional process whose mission is to de-                    organisations to sustainable develop-
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   7


ment.                                                      1127).

Major criticisms of the guidelines are                     The GRI (2002) consists of 97 separate
that they do not address IC items                          indicators. Fifty are designated ‘core’
(ICAEW) and the indicators they pro-                       indicators and are deemed to be of rele-
vide are too broad and need to be indus-                   vance to most organisations. The re-
try-specific (GRI, 2002). Nonetheless,                     maining 47 indicators are deemed to be
many organisations are using the GRI                       additional, and therefore only expected
Guidelines as the basis for their CSR,                     to be used when indicated by the charac-
and various industry codes that require                    teristics of the organisation. Examples
periodic reporting also refer signatories                  of indicators are provided in Table 2.
to the GRI Guidelines (Deegan, 2005, p.

        Table 2: Sustainability Reporting Guidelines categories of indicators

Category          Element                       Examples of indicators
General           CSR strategies,               Organisation’s objectives and actions on CSR
                  management & sys-             issues
                  tems
                  Organisational pro-           Major products including brands
                  file
                  Governance                    Percentage of directors that are independent
                  Stakeholder engage- Approaches to stakeholder consultation
                  ment
Economic          Customers                     Market share
Perform-          Suppliers                     Cost of goods, materials and services purchases
ance
                  Employees                     Total payroll and benefits broken down by
                                                country or region
                  Providers of capital          Increase/decrease in retained earnings at end of
                                                period
                  Public sector                 Total sum of all taxes of all types paid broken
                                                down by country
Environ-          Materials                     Total materials used other than water by type
mental Per-       Energy                        Direct energy use segmented by primary source
formance
                  Water                         Total water use
                  Biodiversity                  Location and size of land owned, leased, or
                                                managed in biodiversity-rich habitats
                  Emissions, effluents          Quantity of greenhouse gas emissions
                  and waste
                  Products and ser-             Significant environmental impacts of principal
                  vices                         products and services
                  Compliance                    Incidence of fines for non-compliance with all
                                                applicable international environmental regula-
                                                tions
8       J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


                                      Table 2 (Continued)
Social Per-     Employment                    Breakdown of workforce by region/country,
formance:                                     status, employment type and employment con-
Labour                                        tract
Practices       Labour/                       Percentage of employees represented by inde-
and Decent      Management rela-              pendent trade unions
Work            tions
                Health and safety             Practice on recording and notification of occu-
                                              pational accidents and diseases
                Training and educa-           Average hours of training per year per employee
                tion                          by category of employee
                Diversity and op-             Description of equal opportunity policies or pro-
                portunity                     grams as well as monitoring systems

Social Per-     Strategy and man-             Description of policies, guidelines, corporate
formance:       agement                       structure and procedures to deal with all aspects
Human                                         of human rights relevant to operations
Rights          Non-discrimination            Description of global policy and procedures pre-
                                              venting all forms of discrimination
                Freedom of associa-           Description of freedom of association policy and
                tion and collective           extent to which this policy is universally applied
                bargaining                    as well as description of procedures to address
                                              the issue
                Child labour                  Description of policy excluding child labour as
                                              defined by the ILO convention 138
                Forced and compul-            Description of policy and procedures to prevent
                sory labour                   forced and compulsory labour and extent to
                                              which this policy is visibly stated and applied

Social Per-     Community                     Description of policies and procedures to man-
formance:                                     age impacts on communities in areas affected by
Society                                       activities
                Bribery and corrup-           Description of the policy, procedures/
                tion                          management systems and compliance mecha-
                                              nisms for organisations and employees address-
                                              ing bribery and corruption
                Political contribu-           Description of the policy, procedures/
                tions                         management systems and compliance mecha-
                                              nisms for managing political lobbying and con-
                                              tributions

Social Per-     Customer health and Description of policy, procedures and monitor-
formance:       safety              ing systems for preserving customer health and
Product                             safety during use of products and services
Responsi-
bility
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25        9


                                           Table 2 (Continued)
                                    Products and ser-             Description of the policy, proce-
                                    vices                         dures/management systems and com-
                                                                  pliance mechanisms related to prod-
                                                                  uct information and labelling
                                    Respect for privacy           Description of the policy, proce-
                                                                  dures/management systems and com-
                                                                  pliance mechanisms for consumer
                                                                  privacy
From Table 2, the elements and indica-                          frameworks selected in steps 1.1 and
tors are grouped under three major cate-                        1.2. A mapping of the categories from
gories: economic, environmental and                             the original frameworks to the new EPR
social performance.                                             combined framework is provided in Fig-
                                                                ure 2.
While it is acknowledged that there is no
conceptual framework for CSR, the                               From Figure 2, the three dimensions in
GRI’s (2002) Guidelines have assumed                            the combined EPR disclosure instrument
a dominant position and thus the GRI                            follow the contemporary classification
(2002) Guidelines are chosen for incor-                         scheme for intangibles derived from
poration into the EPR framework.                                Sveiby’s (1997) ICR framework: inter-
                                                                nal capital, external capital, and human
Step 1.3 in the development of the EPR                          capital.
framework involved combining the

            Figure 2: Process for combining the ICR and CSR frameworks

       ICR FRAMEWORK                     COMBINED (EPR) FRAMEWORK                           CSR FRAMEWORK

Internal Capital                       Internal Capital                              General
Intellectual property                  Intellectual property
Infrastructure capital                 Infrastructure capital                        Economic performance

External Capital                       External Capital                              Environmental performance
Customers                              Customers
Other stakeholders                     Other stakeholders                            Social performance
                                       Environment                                   Labour practices and decent Work
Human Capital                          Social                                        Human rights
Employee competence                    Product responsibility                        Society
                                                                                     Product responsibility
                                       Human Capital
                                       Employee competence
                                       Labour practices and decent Work
                                       Human rights

The     ‘environmental    performance’,                         mension. The ‘labour practices and de-
‘society’ and ‘product responsibility’                          cent work’ and ‘human rights’ catego-
categories from the GRI (2002) were                             ries from the GRI (2002) were collapsed
included within the external capital di-                        into the human capital dimension.
10        J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


This resulted in three main dimensions,                      holders. The economic indicators from
namely, internal capital, external capital                   the GRI (2002) were excluded, as the
and human capital. Internal capital in-                      area of interest is voluntary disclosure of
cludes two categories: ‘intellectual prop-                   EPR items.
erty’ and ‘infrastructure capital’. Exter-
nal capital includes five categories:                        The EPR framework, after combining
‘customers’,     ‘other     stakeholders’,                   the two frameworks from the ICR and
‘environment’, ‘social’ and ‘product re-                     CSR literatures, is provided in Table 3.
sponsibility’. Human capital includes
three categories: ‘employee compe-                            The EPR framework has three dimen-
tence’, ‘labour practices and decent                         sions: internal capital, external capital
work’ and ‘human rights’.                                    and human capital; and ten categories:
                                                             intellectual property, infrastructure capi-
Only the ‘core’ indicators from the GRI                      tal, customers, other stakeholders, envi-
(2002) were included in the combined                         ronmental performance, social, product
EPR framework. Core indicators are                           responsibility, employee competence,
those relevant to most reporting organi-                     labour practices and decent work, and
sations and of interest to most stake-                       human rights.

                 Table 3: The Extended Performance Reporting framework

INTERNAL CAPITAL                   EXTERNAL CAPITAL                  HUMAN CAPITAL
Intellectual Property              Customers                         Employee Competence
                                   Brands                            Employees
Infrastructure Capital             Customers                         Education
Management philosophy              Customer satisfaction             Training
Corporate culture                  Company names                     Work-related knowledge
Management processes               Distribution channels             Entrepreneurial spirit
Information/networking systems
Financial relations                Other Stakeholders                Labour Practices and Decent Work
                                   Business collaborations           Employment
                                   Licensing agreements              Labour/management relations
                                                                     Health and safety
                                   Environmental Performance         Diversity and opportunity
                                   Materials
                                   Energy                            Human Rights
                                   Water                             Strategy and management of human rights
                                   Biodiversity                      Non-discrimination
                                   Emissions, effluents and waste    Freedom of assoc. & collective bargaining
                                   Products and services             Child labour
                                   Compliance                        Forced and compulsory labour

                                   Society
                                   Community
                                   Bribery and corruption
                                   Political contributions

                                   Product responsibility
                                   Customer health and safety
                                   Products and services
                                   Respect for privacy
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   11


3.2 Industry Specificity and Customi-                     leases from various industry associa-
    sation                                                tions, councils and government bodies.
                                                          These included sources such as the Aus-
The second step in the development of                     tralian Food and Grocery Council
the EPR framework involved supple-                        (AFGC), the Alcohol and Other Drugs
menting the combined EPR framework                        Council of Australia (AODCA), The
as provided in Table 3 with industry-                     Department of Agriculture, Fisheries
specific items.                                           and Forestry (DAFF) and New South
                                                          Wales Agriculture. A summary of the
As the focus of the research is on the                    items identified are provided in Table 4.
provision of information on EPR per-
formance, the selection of industry-                      Source 2: Sustainability ranking organi-
specific issues was based on this con-                    sations
cept. The three major sources of indus-
try-specific information included:                        As demonstrated in Figure 1, step 2.2 in
                                                          the process of developing the custom-
•   publicly available reports from vari-                 ised EPR framework involved the re-
    ous AFBI associations, councils and                   view of several sustainability ranking
    government bodies;                                    bodies to identify any industry-specific
•   industry-specific indicators identi-                  indicators for the AFBI. The findings
    fied by well recognised sustainabil-                  from this review were that, although a
    ity ranking organisations; and                        need for industry-specific indicators is
•   publicly available reports of compa-                  generally acknowledged, with the excep-
    nies within the food and beverage                     tion of RepuTex, there was a lack of in-
    industry that have been internation-                  dustry-specific indicators relating to the
    ally recognised for best practice in                  AFBI provided by sustainability ranking
    sustainability reporting.                             bodies.

The processes used to obtain the indus-                   The RepuTex Social Responsibility Rat-
try-specific information from each of the                 ing is an assessment of the extent to
three major sources are discussed sepa-                   which an organisation is performing in a
rately below.                                             socially responsible manner in terms of
                                                          its corporate governance, environmental
Source 1: AFBI associations, councils                     impact, social impact and workplace
and government bodies                                     practices. RepuTex criteria are divided
                                                          into three bands. Band one comprises
As demonstrated in Figure 1, step 2.1 in                  general (global) criteria. These broadly
the process of developing the custom-                     defined criteria remain consistent across
ised EPR framework consisted of con-                      all industries. Band two comprises re-
ducting a review of the significant and                   gional (local) criteria, and band three
important EPR issues and challenges                       comprises sector and industry-specific
facing the AFBI. This involved the ex-                    criteria (RepuTex website, accessed 1st
amination of annual reports and other                     November 2004).
publicly available information such as
environmental and social reports, web-                    The focus of this study is on band three
sites, government reports and media re-                   which comprises sector-specific criteria.
12      J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


 Table 4: Summary of Industry-specific issues identified from a review of AFBI
                        associations, councils and government bodies
Industry-specific Issue                Example Indicators
Food safety                                       •     Quality controls on food safety
Obesity and diet-related disease                  •     Healthy product options (e.g. reduced
                                                        energy, reduced fat, reduced salt, high
                                                        fibre)
                                                  •     Energy and nutritional labelling on food
                                                        and beverage packaging
Genetically modified food                         •     Use of GM ingredients
                                                  •     Regulatory compliance of GM products
                                                  •     Labels on food containing GM ingredi-
                                                        ents
Environmental policy and                          •     Environmental policy and management
management strategies                                   strategies
                                                  •     Use of eco-efficiency indicators
                                                  •     Environmental audits, processes and
                                                        reporting
Water and waste water                             •     Quantity of water used
Discharges                                        •     Quantity of water discharged
                                                  •     Waste discharge management (organic
                                                        and chemical pollutants)
Greenhouse gas emissions                          •     Energy consumption
                                                  •     Form of energy used
                                                  •     Emissions (carbon dioxide, methane,
                                                        nitrous oxide)
Packaging                                         •     Reduced weight of packaging
                                                  •     Recycling and recovery of packaging
Solid waste and recycling                         •     Quantity of solid waste
                                                  •     Recycling of solid waste
Alcohol abuse                                     •     Low-alcohol content product options
Responsible advertising and promo-                •     Responsible advertising and promotion
tion of products                                        of products
                                                  •     Engagement in consumer education
Alcohol labelling                                 •     Accurate labelling of alcohol content
                                                        and health warnings
Animal welfare                                    •     The humane use and care of animals
Livestock and crop exotic disease                 •     Livestock identification system
controls                                          •     Bio-security systems
                                                  •     Other disease and pest controls
Natural resource management and                   •     Programs to prevent soil salinity and
biodiversity                                            acidity
                                                  •     Tree planting
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   13


The industry-specific criteria identified                 Included in the Top 50 reports are seven
by RepuTex for the AFBI included:                         best practice companies from the food
                                                          and beverage industry. These include
•   The organisation assists consumers                    South African Breweries, Kirin Brew-
    to make informed purchasing deci-                     ery, Chiquita, Kesko, Unilever, TESCO
    sions.                                                and Danone (UNEP 2002, p. 39). The
•   Where relevant, the organisation is a                 annual reports and other publicly avail-
    signatory to environmental cove-                      able reports (that is, environmental and
    nants.                                                social reports) were examined for each
•   The organisation complies with                        of these companies to offer insights into
    publicly available codes and guide-                   ‘best practice’ in EPR. The reports were
    lines governing responsible promo-                    specifically examined for items that are
    tion of its products.                                 considered to be significant and impor-
•   The organisation demonstrates a                       tant to the food and beverage industry.
    commitment to best practice meth-                     A list of the items identified from this
    ods of quality control for all prod-                  review is provided in Table 6.
    ucts, services and distribution sys-
    tems.
                                                          3.3 Development of the final industry-
RepuTex identified examples of indica-                    specific EPR framework
tors that may be considered to meet
these criteria. A summary of the criteria                 The third and final step in the develop-
and the example indicators are provided                   ment of the industry-specific EPR
in Table 5.                                               framework involved the integration of
                                                          the industry-specific issues identified
Source 3: Internationally recognised                      from all three information sources into
‘best practice’ companies in sustainabil-                 the EPR framework. This required col-
ity reporting                                             lating, summarising and refining the list
                                                          of items into a final customised industry-
As provided in Figure 1, step 2.3 in the                  specific EPR framework. This involved
process of developing the customised                      the collapsing of some categories, the
EPR framework involved the examina-                       combining of some items and the elimi-
tion of publicly available reports of com-                nation of duplicated items.
panies within the food and beverage in-
dustry that have been internationally                     The integration of the industry-specific
recognised for ‘best practice’ in sustain-                issues into categories and elements of
ability reporting. ‘Trust Us’, produced                   the industry-specific EPR framework is
in 2002, is an international benchmark                    illustrated in Appendix A. The industry-
survey produced by SustainAbility for                     specific issues were summarised by
the United Nations Environment Pro-                       eliminating duplicated items and com-
gram (UNEP, 2002). It identified the                      bining some similar items. In some cases
top 50 reports from around the world                      new elements were created to accommo-
(the ‘Top 50’). These reports are re-                     date the industry-specific issues. For
garded as ‘best practice’ in sustainability               example, new elements were created for
reporting.                                                food safety, customer health and well-
                                                          being, responsible marketing, packaging
14        J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


     Table 5: RepuTex Social Responsibility Ratings Sector Specific Criteria and
                       Indicators for the Food and Beverage Industry
Criteria                                        Examples of Indicators
a. The organisation assists con- •                    The provision of information relating to:
sumers to make informed purchas- •                    accurate labelling of sources;
ing decisions                    •                    accurate labelling of content; and
                                                •     disclosure of genetically modified content
                                                      and regulatory compliance
b. Where relevant, the organisation •                 Demonstrated participation in appropriate
is a signatory to environmental                       environmental codes and covenants
covenants
c. The organisation complies with •                   Evidence that the organisation is a signa-
publicly available codes and                          tory to relevant codes
guidelines governing responsible •                    Demonstration of the use of strategies to
promotion of its products                             mitigate the potential negative impacts of
                                                      products
                                                •     Demonstrated engagement in consumer
                                                      education
                                                •     Processes to mitigate potential negative
                                                      impacts of products
                                                •     Alteration of product range to improve con-
                                                      sumer choice
                                                •     Involvement of companies in awareness
                                                      raising for potential negative impacts of
                                                      products
d. The organisation demonstrates a •                  The adoption and maintenance of recog-
commitment to best practice meth-                     nised quality control standards relating to
ods of quality control for all prod-                  food safety
ucts, services and distribution sys- •                The adoption and maintenance of recog-
tems                                                  nised quality control standards relating to
                                                      other emerging requirements such as assur-
                                                      ances on environmental management
                                                •     Animal welfare
                                                •     Full traceability throughout the supply
                                                      chain
Source: RepuTex website (accessed 1st November 2004)

management, supply chain management                        example, the element ‘food safety’ was
and animal welfare.                                        broken down into the sub-elements
                                                           ‘product safety and quality controls on
In some cases where an element was                         food safety’, ‘supply chain management
regarded to be of significant importance                   and value chain’, and ‘livestock and
to the AFBI, the element was further                       crop exotic diseases and pest control’.
broken down into sub-elements. For                         This further dissection more appropri-
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   15

              Table 6: EPR items identified by ‘best practice’ companies
Issue                                                            EPR Category
Environmental awards                                             Environment
Environmental programs                                           Environment
Energy reduction targets                                         Environment
Renewable energy                                                 Environment
Waste water purification                                         Environment
Recycling waste water                                            Environment
Preservation of water sources                                    Environment
Programs to reduce greenhouse gas emissions                      Environment
Lighter packaging                                                Environment
Solid waste                                                      Environment
Hazardous and non-hazardous waste                                Environment
Recycling waste                                                  Environment
Animal welfare                                                   Social
Animal testing                                                   Social
Food safety                                                      Product responsibility
Health supplements                                               Product responsibility
Reduced fats and sugar content                                   Product responsibility
Healthy product options                                          Product responsibility
Innovative products and consumer choice                          Product responsibility
Food allergies and intolerances                                  Product responsibility
Organics                                                         Product responsibility
Use of fertilisers, chemicals and pesticides                     Product responsibility
Cultural considerations                                          Product responsibility
Genetically modified foods                                       Product responsibility
Nutritional labelling                                            Product responsibility
Responsible advertising and marketing                            Product responsibility

ately reflects the importance of product                   the mapping of the categories from the
responsibility for the AFBI. The results                   ICR and CSR frameworks, as well as the
are provided in Table 7 which summa-                       integration of the industry-specific ele-
rises the industry-specific issues into 17                 ments from Table 7.
elements and 17 sub-elements.
                                                           The final customised framework, after
It is possible to develop a customised                     integrating the industry-specific issues,
EPR framework for the AFBI by incor-                       is provided in Appendix A. It consists
porating the industry-specific issues pro-                 of 52 elements classified under three
vided in Table 7 into the EPR frame-                       dimensions and ten categories.
work. Figure 4 presents a summary of
16       J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


                      Table 7: Summary of industry-specific issues
Category             Element                               Sub-element (where relevant)
Environment          Environment policy and
                     management strategies
                     Environmental compliance
                     Environmental awards
                     Environmental programs
                     Materials
                     Energy
                     Water
                     Biodiversity
                     Emissions
                     Effluents
                     Waste
                     Packaging management of
                     environmental issues
Social Product       Animal Welfare
Responsibility       Food safety                           Product safety and quality controls on food
                                                           safety
                                                           Supply chain management and value chain
                                                           Livestock and crop exotic disease and pest
                                                           control
                     Customer health and well-             Variety of products for consumer choice
                     being                                 Healthy and low-far product options
                                                           Energy and nutritional labeling
                                                           Food allergies and intolerances
                                                           Cultural considerations
                                                           Use of GM ingredients
                                                           Health Supplements and nutrition and
                                                           benefits
                                                           Organics
                                                           Accurate labeling of sources of ingredients
                                                           Use of fertilizers, chemicals and pesticides
                                                           Low-alcohol content product options
                                                           Appropriate labeling of alcohol products
                     Responsible marketing                 Responsible promotion of products, en-
                                                           gagement in consumer education, aware-
                                                           ness raising of potential negative impacts
                                                           of products of products
                                                           Signatory to codes and guidelines on re-
                                                           sponsible promotion of products

4 DISCUSSION AND CONCLUSION                               ing on both fronts. However, this has
                                                          taken many and varied forms. In relation
In light of the growing need for corpora-                 to CSR, ‘corporate social responsibility
tions to disclose the extent to which they                reports’ and ‘triple-bottom line state-
are discharging their CSR and managing                    ments’ are produced by many companies
their IC, there has been increased report-                while others provide supplementary
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25       17


                     Figure 4: Mapping of categories to the EPR framework

  INTELLECTUAL CAPITAL                                                                   CORPORATE SOCIAL-
      FRAMEWORK                               COMBINED FRAMEWORK                      RESPONSIBILITY FRAMEWORK

Internal Capital                         Internal Capital                            General
Intellectual property                    Intellectual property
Infrastructure capital                   Infrastructure capital                      Economic Performance

External Capital                         External Capital                            Environmental Performance
Customers                                Customers
Other stakeholders                       Other stakeholders                          Social Performance
                                         Environment                                 Labour practices and decent work
Human Capital                            Social                                      Human rights
Employee competence                      Product responsibility                      Society
                                                                                     Product responsibility
                                         Human Capital
                                         Employee competence
                                         Labour practices and decent work
                                         Human rights


                                         INDUSTRY SPECIFIC ITEMS

                                         Environment

                                         Social

                                         Product Responsibility



qualitative and quantitative information                          should take an integrated perspective. As
within their annual reports. However, at                          outlined in this paper, both CSR and IC
this stage, popular CSR reporting frame-                          are focused on ameliorating argued defi-
works such as the GRI reporting frame-                            ciencies in TFR; namely, the ability to
work, remain voluntary, and govern-                               disclose a complete picture of a firm’s
ments have avoided the mandating of                               activities and its true value. In addition,
triple-bottom line reporting. Similarly, in                       however, there is convergence between
relation to IC, ICR is prevalent in Scan-                         IC and CSR concerns, with both CSR
dinavia but is less so outside this region.                       and IC interested in issues of sustainabil-
Although studies that find performance                            ity (Cuganesan, 2006). IC focuses more
benefits for better disclosers (for exam-                         on the sustainability of future economic
ple, Linstock Consultants, 2004; Petty &                          cash flows through innovation and
Cuganesan, 2005) support arguments for                            knowledge flows, while CSR empha-
voluntary disclosure regimes, the hetero-                         sises questions of the environment, soci-
geneity in current disclosure practices                           ety and broader stakeholder groups. This
suggests that greater consistency in re-                          overlap strengthens the case for integra-
porting practice is required if compara-                          tion in reporting on these aspects of or-
bility across organisations is to be at-                          ganisational performance, an agenda that
tained. As such, the development and                              this paper seeks to take on and address
testing of frameworks for the reporting                           through the development of an EPR.
of IC and CSR is required.
                                                                  Finally, addressing industry specificity
Importantly, this paper argues that any                           and customising EPR to particular in-
frameworks for reporting IC and CSR                               dustry sectors is paramount. A growing
18       J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25


trend among industry associations and                     _________ (2004), Annual Report 2003-
organisations working towards enhanced                           04, ACT.
corporate reporting is the acknowledg-                    April, KA., Bosma, P. & Deglon, D.
ment that generic reporting frameworks                           (2003) “Intellectual capital
provide little benefit. Indeed, as reported                      measurement and reporting: Es-
by the Global Reporting Initiative (GRI                          tablishing a practice in South
2002, p. 10) in their 2002 Sustainability                        African mining” Journal of Intel-
Guidelines, “The GRI recognises the                              lectual Capital, Vol. 4, No. 2,
limits of a one-size-fits-all approach and                       pp. 165-180.
the importance of capturing the unique                    Australian Federal Government website
set of issues faced by different industry                        2004 “Australian health minis-
sectors.” The process developed by this                          ters endorse childhood obesity
paper in developing a customised EPR                             initiatives”, viewed on 1st No-
for the AFBI represents a novel attempt                          v e m b e r ,       h t t p : / /
and a first attempt at achieving the ob-                         www.health.gov.au
jective of industry relevant corporate                    Australian Food and Grocery Council
reporting of both CSR and IC. Future                             (AFGC) 2001, Environment Re-
research avenues include the application                         port 2001, ACT.
of the process described to other indus-                  _________ 2003, Environment Report
tries and its ongoing refinement.                                2003, ACT.
                                                          _________ 2003, Annual Report 2003,
This paper attempts to address two ma-                           ACT.
jor limitations of the TFR framework,                     _________ 2003, “Submission to Envi-
that is, that it provides an incomplete                          ronment Protection Authority
picture of a firm’s value and an incom-                          New South Wales in response to
plete account of a firm’s business activi-                       Extended Producer Responsibil-
ties. It argues that there are benefits in                       ity Consultation Paper”, April,
combining reporting frameworks from                              Sydney.
two literatures, that is ICR and CSR lit-                 _________ media release 2004, “Food
eratures, into an integrated EPR frame-                          industry welcomes $116m obe-
work. Further, this paper argues the                             sity commitment”, 29th June,
benefits of incorporating industry-                              Sydney.
specific variables into the EPR frame-                    _________ media release 2004, “New
work. The process for developing an                              environment report reveals sur-
industry-specific EPR framework is then                          prising findings”, Sydney, 16th
described using the AFBI as an example.                          February.
                                                          _________ website 2004, viewed on 1st
                                                                 November 2004, <http://
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J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   23


Appendix A – The Extended Performance Reporting Framework for the Austra-
                     lian Food and Beverage Industry
          Dimension/Category/Element                                 Sub-element (where relevant)
INTERNAL CAPITAL
Intellectual Property

Infrastructure capital
Management philosophy, strategy and vision
Corporate culture
Management system and processes
Information systems
Networking systems
Financial relations

EXTERNAL CAPITAL
Customers
Brands
Customer relationships/satisfaction
Customer loyalty
Company names
Distribution channels
Market share

Other Stakeholders
Stakeholder engagement
Business collaborations/strategic alliances
Licensing and franchising agreements, joint ven-
tures & mergers
Favourable contracts
Supply chain management

Environment

Environmental policy and management strategies
Environmental compliance
Environmental awards
Environmental programs
Materials
Energy
Water
Biodiversity
Emissions
Effluents
Waste
Packaging management
Supply chain management of environmental issues
24     J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25

Social
CSR policies, management and systems
CSR committee
Community programs, initiatives and spon-
sorships
Bribery and corruption
Political contributions
Animal welfare
Respect for privacy

Product responsibility
Food safety
                                                          Product safety & quality controls on
                                                          food safety
                                                          Supply chain management and value
                                                          chain
                                                          Livestock and crop exotic diseases and
                                                          pest control
Customer health and wellbeing
                                                          Variety of products for consumer
                                                          choice
                                                          Healthy and low fat product options
                                                          Energy and nutritional labelling
                                                          Food allergies and intolerances
                                                          Cultural considerations
                                                          Use of GM ingredients
                                                          Health supplements & nutrition &
                                                          benefits
                                                          Organics
                                                          Accurate labelling of sources of ingre-
                                                          dients
                                                          Use of fertilisers, chemicals & pesti-
                                                          cides
                                                          Low alcohol content product options
                                                          Appropriate labelling of alcohol prod-
                                                          ucts

Responsible marketing
                                                          Responsible promotion of products,
                                                          engagement in consumer education,
                                                          awareness raising of potential negative
                                                          impacts of products
                                                          Signatory to codes and guidelines on
                                                          responsible promotion of products
J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25   25

HUMAN CAPITAL
Employee competence
Work-related knowledge
Education and training
Entrepreneurial spirit

Labour Practices and Decent Work
Employment
Labour/management relations
Health and Safety
Diversity and opportunity

Human Rights
Strategy and management
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11.pp.0001www.iiste.org call for paper-25

  • 1. Issues in Social and Environmental Accounting Vol. 1, No. 1 June 2007 Pp 1-25 Extended Performance Reporting: Evaluating Corporate Social Responsibility And Intellectual Capital Management James Guthrie Faculty of Economics and Business University of Sydney, Australia Suresh Cuganesan Macquarie Graduate School of Management Macquarie University, Australia Leanne Ward St George Bank, Australia Abstract Recent corporate scandals have resulted in heightened attention towards the shortcomings of traditional financial reporting frameworks. Concurrently, the rise of the corporate social re- sponsibility imperative has led to criticisms that financial reports present an incomplete account of a firm’s activities. In addition, growing acknowledgement of the importance of a firm’s in- tangibles and intellectual capital has been associated with increased commentary about the need for extra disclosures if a more complete picture of the firm’s value is to be provided to external stakeholders. This paper responds to these concerns by developing an extended performance reporting framework to the Australian Food and Beverage Industry, which is characterised by both corporate social responsibility and intellectual capital issues. In relation to the latter, this framework presents a novel attempt to develop an industry-customised framework as called for by both industry bodies and researchers in the area. Keywords: extended performance reporting, corporate social performance, intellectual corpo- rate management, corporate social responsibility James Guthrie is Professor of Accounting and Chair of Discipline of Accounting, Faculty of Economics and Business, University of Sydney, Australia, email: j.guthrie@econ.usyd.edu.au. Suresh Cuganesan is Associate Professor in Man- agement and Associate Dean Research, Macquarie Graduate School of Management, Macquarie University, Australia, email: suresh.cuganesan@mgsm.edu.au. Leanne Ward is currently the Head of Finance Products of St. George Bank where she is responsible for the product revenue management for the Retail Bank division, email: wardl@stgeorge.com.au
  • 2. 2 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 INTRODUCTION limitation. Thus, it is argued that there is a need for a reporting framework that Recent accounting scandals (such as combines the developments of these two those involving Ansett, Enron, HIH, relevant literatures, to produce an inte- One.Tel and Worldcom) have drawn grated model that will sufficiently ad- increasing attention to the shortcomings dress the two major limitations of the of Traditional Financial Reporting TFR framework. This leads to the first (TFR) (Brennan & Connell, 2000). objective of this paper, which is to de- Concurrently, recent developments in velop an EPR framework that integrates the context in which companies operate, frameworks from the ICR and CSR lit- such as the rise of the knowledge-based eratures. economy and the importance of intellec- tual capital in influencing competitive Further, this paper argues that there is a advantage on the one hand, and the need for such a framework to address movement towards sustainable develop- industry-specific variables. A problem ment together with corporate social re- with the existing ICR and CSR frame- sponsibility imperatives on the other, works is that they tend to be of a gener- have led to criticisms that the TFR alised nature and do not address specific framework presents an incomplete pic- company or industry issues. Despite the ture of a firm’s value (Brennan & Con- effect of industry-specific variables be- nell, 2000), and provides an incomplete ing an important consideration in devel- account of a firm’s activities respec- oping a reporting framework (GRI, tively (Elkington, 1997; Gray et al, 2002; 2005; DEH, 1999), few studies to 1993). date have incorporated industry vari- ables in their reporting frameworks This paper attempts to address these (Guthrie et al., 2005). Further, accord- growing concerns in relation to the limi- ing to Guthrie et al. (2004), the general- tations of the TFR framework. It argues ised nature of most disclosure instru- for the need for an extended perform- ments is a limitation on the accuracy of ance reporting (EPR) approach that inte- the results of empirical studies, and that grates frameworks from the Intellectual introducing greater situational specific- Capital Reporting (ICR) and Corporate ity into the coding process represents an Social Responsibility (CSR) literatures. avenue for improvement. However, few As previously indicated, the TFR frame- studies to date have modified the coding work is subject to two major limitations. instrument in an effort to control size These relate to the TFR framework pre- and industry effects across a sample of senting an incomplete account of a companies. This paper attempts to ad- firm’s value and an incomplete account dress this limitation by incorporating of a firm’s business activities. The ICR industry-specific variables into the EPR and CSR literatures both aim to resolve framework developed. Hence, the sec- some of the limitations of the TFR ond objective of this paper is to incorpo- framework. However, they tend to focus rate industry-specific variables for a spe- on different aspects of the limitations, cific industry into the EPR framework. that is, the ICR literature attempts to address the first limitation and the CSR The paper is structured as follows. The literature attempts to address the second next section reviews the intellectual
  • 3. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 3 capital and corporate social responsibil- resources that are increasingly important ity literatures and the criticisms raised in the knowledge-based economy by each for TFR. This is followed by a (Brennan & Connell, 2000; Roslender & section that discusses the various phases Fincham, 2001; Guthrie, 2001; Mourit- of developing the EPR for the Australian sen, 2004). The often substantial differ- Food and Beverage Industry. The paper ence that exists between a firm’s market concludes with a synthesis of its contri- and book values suggests that the TFR butions. framework presents an incomplete ac- count of a firm’s value. Brennan & Connell (2000) indicate that many of the INTELLECTUAL CAPITAL AND differences can be explained by IC items CORPORATE SOCIAL RESPONSI- that are not recognised under the TFR BILITY framework. According to Hope & Hope (1998), between 50 and 90 percent of the Over the last several decades, there has value created by a firm is estimated to been a shift from the industrial age to the come from the management of IC, rather information age. In the industrial era, a than from the management of traditional company’s intangible assets, such as physical assets. Thus, the TFR frame- buildings, machinery, and plant and work has been criticised in that many equipment, were the source of economic strategically important intangible re- strength. Currently, intellectual assets, sources (such as employee knowledge such as competencies, processes and and expertise, trademarks and informa- people are the hidden sources of current tion systems) that are increasingly im- and future wealth (Guthrie, 2001; Kap- portant in the rise of the knowledge- lan & Norton, 1996; Petty & Guthrie, based economy, are not accounted for in 2000). the traditional balance sheet and finan- cial statements. Commensurate with the decline in tradi- tional industries and the concurrent The incomplete view of firm value pro- growth in knowledge-based industries, vided by the traditional balance sheet is the management, measurement and re- an important issue because it can lead to porting of Intellectual Capital (IC) has problems such as misallocation of capi- gained importance. As a result of the tal and under-investment in IC-creating shift to the information age, the ability activities (Carroll & Tansey, 2000). of a company to mobilise and exploit its With the important role IC plays in cre- intangible, or invisible, assets has be- ating a firm’s sustainable competitive come far more decisive than investing advantage, information on the firm’s and managing physical, tangible assets activities for integrating, creating, trans- (Kaplan & Norton, 1996). Thus, in the ferring and applying IC can provide us- knowledge economy, organisations need ers with a more forward-looking view of to manage their IC effectively, and to the firm (Ballow et al., 2004). Informa- leverage it for the benefit of their stake- tion on IC enables information users to holders. understand how the firm’s value is cre- ated or diminished, which in turn allows The TFR framework has been criticised them to better assess viability and the for ignoring many strategic intangible ‘true’ value of the firm.
  • 4. 4 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 The ICR literature has thus developed in ternative approaches to reporting of so- an attempt to resolve some of the limita- cial and environmental issues in order to tions of the TFR framework. This litera- account for the social and environmental ture provides a range of performance impacts that organisations have on soci- management, measurement and report- ety (Deegan, 2005). Within the CSR ing frameworks. literature, a range of reporting ap- proaches has been developed which `Concurrently, CSR has been growing in seeks to incorporate a firm’s social and importance owing to the increasing in- environmental performance as well as its terest in the ‘sustainable development’ financial performance. The next section concept, which is regarded as of this paper briefly discusses the gaps “development that meets the needs of in the existing literature and summarises the present without compromising the the objectives of this paper. ability of future generations to meet their own needs” (WCED 1987, p. 43). For For the purposes of this paper, the Aus- example, the issue of climate change and tralian Food and Beverage Industry global warming is being recognised by (AFBI) is used to illustrate the process business leaders as one of the most im- of identifying and incorporating indus- portant issues they face. At the 2000 try-specific indicators into the EPR World Economic forum in Davos, Swit- framework. zerland, business leaders from around the world overwhelmingly voted climate change as the most significant issue fac- DEVELOPMENT OF THE EPR ing twenty-first century business FRAMEWORK (Deegan, 2005). The development of the industry- The movement towards sustainable de- specific EPR framework involved three velopment has given rise to the criticism major steps. The first step involved inte- that the TFR framework gives an incom- grating reporting frameworks from the plete account of business activities ICR literature and the CSR literature. (Elkington, 1997; Gray et al., 1993; The second step involved identifying Gray et al., 1996; Mathews, 1997) as it industry-specific items relevant to the precludes information about an entity’s AFBI. The third step involved summa- social and environmental activities. Tra- rising and refining the final industry- ditional financial accounting has treated specific EPR framework. These devel- environmental goods (for example, air opment steps are outlined in Figure 1. and water) as being in infinite supply This is followed by a detailed explana- and free, with the consequence that the tion of each step. use or abuse of the environment is not reflected in accounting performance in- dicators such as ‘profits’. Additionally, 3.1 Framework Integration traditional financial accounting ignores many social costs that an entity might The first step involved integrating have imposed upon the community frameworks from the ICR and CSR lit- within which it operates. It has been ar- eratures into an EPR framework. Step gued that there is a need to develop al- 1.1 involved the selection of an ICR
  • 5. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 5 Figure 1. Process for developing the industry-specific EPR framework Step 1: The Integration of frameworks from the ICR and CSR literature 1.1 Selection of an ICR framework. 1.2 Selection of CSR framework. 1.3 Integration of the two frameworks to form a combined EPR framework Step 2: The Identification of industry-specific items 2.1 Review of publicly available reports from various AFBI associations, councils and government. 2.2 Review of available industry-specific indicators by a sustainability ranking or- ganization. 2.3 Review of publicly available reports of companies within the food and beverage industry that have been internationally recognised for ‘best practice’ in sustain- ability reporting Step 3: Development of final industry-specific EPR framework 3.1 Integrate industry-specific indicators into the draft disclosure instrument. 3.2 Summarise and refine and remove duplications. 3.3 Make appropriate adjustments and finalise the industry-specific EPR framework framework. Several previous studies (2000) framework has since been used have employed various ICR frameworks by several studies conducting research in an attempt to assess and explain dif- into the reporting of IC information in ferences in the amount of information annual reports (see, for instance, April et disclosed in company annual reports, the al., 2003; Brennan, 2001; Bozzolan et most popular of which have been vari- al., 2003). ous modified versions of the Intangible Asset Monitor (for example, Brennan, Guthrie et al. (2004) later re-modified 2001; Guthrie et al., 1999; Guthrie & the Guthrie & Petty (2000) framework Petty, 2000; Guthrie et al., 2004; Guthrie which was derived from Sveiby (1997, & Ricceri, 2004). pp. 8–11) and integrated several profes- sional pronouncements on ICR (see In Australian studies, using the Intangi- IFAC 1998) to produce a slightly modi- ble Asset Monitor framework, Guthrie et fied structure. The framework is pro- al. (1999) and Guthrie & Petty (2000) vided in Table 1. examined how companies reported their IC. They conducted content analyses of The framework is composed of three the annual reports of the top 19 compa- main parts or dimensions: internal capi- nies (in terms of market capitalisation) tal, external capital, and human capital. and one Australian ‘best practice’ com- Internal capital includes the systems, pany in ICR. The Guthrie & Petty policies, culture and other
  • 6. 6 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Table 1: ICR Framework 1. INTERNAL CAPITAL 2. EXTERNAL CAPITAL 3. HUMAN CAPITAL 1. Intellectual property 7. Brands 14. Employees 2. Management philosophy 8. Customers 15. Education 3. Corporate culture 9. Customer satisfaction 16. Training 4. Management processes 10. Company names 17. Work-related knowledge 5. Information/networking 11. Distribution channels 18. Entrepreneurial spirit systems 6. Financial relations 12. Business collaborations 13. Licensing agreements Source: Guthrie et al. (2004, p. 286) ‘organisational capabilities’ developed velop and disseminate globally applica- to meet market requirements. External ble Sustainability Reporting Guidelines. capital covers the connections that peo- The GRI was launched in 1997 as a joint ple outside the organisation have with it, venture between the US non-government and human capital includes the know- organisation Coalition for Environmen- how, capabilities, skills, and expertise of tally Responsible Economies and the the employees. United Nations Environment Program, with the goal of enhancing the quality, The ICR framework provided by Guth- rigour, and utility of sustainability re- rie et al. (2004) is chosen as a starting porting. The initiative has had the active point in the development of the EPR support and engagement of representa- framework. tives from business, non-profit advocacy groups, accounting bodies, investor or- Step 1.2 of the development of the EPR ganisations, trade unions, and many framework involved the selection of a more. Together, these different constitu- CSR framework. Several CSR frame- encies have worked to build a consensus works have been released by govern- around a set of reporting guidelines with ments and industry bodies throughout the aim of achieving worldwide accep- the world. One source of reporting guid- tance. ance that has assumed a dominant posi- tion in the CSR domain is the Global The guidelines are for voluntary use by Reporting Initiative’s (GRI) organisations for reporting on the eco- ‘Sustainability Reporting Guidelines’ nomic, environmental and social dimen- (GRI, 2002). The GRI released its first sions of their activities, products and version of its Sustainability Reporting services. The aim of the guidelines is to Guidelines in June 2000 and launched its assist reporting organisations and their modified version in 2002. The GRI is a stakeholders in articulating and under- long-term, multi-stakeholder, interna- standing contributions of the reporting tional process whose mission is to de- organisations to sustainable develop-
  • 7. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 7 ment. 1127). Major criticisms of the guidelines are The GRI (2002) consists of 97 separate that they do not address IC items indicators. Fifty are designated ‘core’ (ICAEW) and the indicators they pro- indicators and are deemed to be of rele- vide are too broad and need to be indus- vance to most organisations. The re- try-specific (GRI, 2002). Nonetheless, maining 47 indicators are deemed to be many organisations are using the GRI additional, and therefore only expected Guidelines as the basis for their CSR, to be used when indicated by the charac- and various industry codes that require teristics of the organisation. Examples periodic reporting also refer signatories of indicators are provided in Table 2. to the GRI Guidelines (Deegan, 2005, p. Table 2: Sustainability Reporting Guidelines categories of indicators Category Element Examples of indicators General CSR strategies, Organisation’s objectives and actions on CSR management & sys- issues tems Organisational pro- Major products including brands file Governance Percentage of directors that are independent Stakeholder engage- Approaches to stakeholder consultation ment Economic Customers Market share Perform- Suppliers Cost of goods, materials and services purchases ance Employees Total payroll and benefits broken down by country or region Providers of capital Increase/decrease in retained earnings at end of period Public sector Total sum of all taxes of all types paid broken down by country Environ- Materials Total materials used other than water by type mental Per- Energy Direct energy use segmented by primary source formance Water Total water use Biodiversity Location and size of land owned, leased, or managed in biodiversity-rich habitats Emissions, effluents Quantity of greenhouse gas emissions and waste Products and ser- Significant environmental impacts of principal vices products and services Compliance Incidence of fines for non-compliance with all applicable international environmental regula- tions
  • 8. 8 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Table 2 (Continued) Social Per- Employment Breakdown of workforce by region/country, formance: status, employment type and employment con- Labour tract Practices Labour/ Percentage of employees represented by inde- and Decent Management rela- pendent trade unions Work tions Health and safety Practice on recording and notification of occu- pational accidents and diseases Training and educa- Average hours of training per year per employee tion by category of employee Diversity and op- Description of equal opportunity policies or pro- portunity grams as well as monitoring systems Social Per- Strategy and man- Description of policies, guidelines, corporate formance: agement structure and procedures to deal with all aspects Human of human rights relevant to operations Rights Non-discrimination Description of global policy and procedures pre- venting all forms of discrimination Freedom of associa- Description of freedom of association policy and tion and collective extent to which this policy is universally applied bargaining as well as description of procedures to address the issue Child labour Description of policy excluding child labour as defined by the ILO convention 138 Forced and compul- Description of policy and procedures to prevent sory labour forced and compulsory labour and extent to which this policy is visibly stated and applied Social Per- Community Description of policies and procedures to man- formance: age impacts on communities in areas affected by Society activities Bribery and corrup- Description of the policy, procedures/ tion management systems and compliance mecha- nisms for organisations and employees address- ing bribery and corruption Political contribu- Description of the policy, procedures/ tions management systems and compliance mecha- nisms for managing political lobbying and con- tributions Social Per- Customer health and Description of policy, procedures and monitor- formance: safety ing systems for preserving customer health and Product safety during use of products and services Responsi- bility
  • 9. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 9 Table 2 (Continued) Products and ser- Description of the policy, proce- vices dures/management systems and com- pliance mechanisms related to prod- uct information and labelling Respect for privacy Description of the policy, proce- dures/management systems and com- pliance mechanisms for consumer privacy From Table 2, the elements and indica- frameworks selected in steps 1.1 and tors are grouped under three major cate- 1.2. A mapping of the categories from gories: economic, environmental and the original frameworks to the new EPR social performance. combined framework is provided in Fig- ure 2. While it is acknowledged that there is no conceptual framework for CSR, the From Figure 2, the three dimensions in GRI’s (2002) Guidelines have assumed the combined EPR disclosure instrument a dominant position and thus the GRI follow the contemporary classification (2002) Guidelines are chosen for incor- scheme for intangibles derived from poration into the EPR framework. Sveiby’s (1997) ICR framework: inter- nal capital, external capital, and human Step 1.3 in the development of the EPR capital. framework involved combining the Figure 2: Process for combining the ICR and CSR frameworks ICR FRAMEWORK COMBINED (EPR) FRAMEWORK CSR FRAMEWORK Internal Capital Internal Capital General Intellectual property Intellectual property Infrastructure capital Infrastructure capital Economic performance External Capital External Capital Environmental performance Customers Customers Other stakeholders Other stakeholders Social performance Environment Labour practices and decent Work Human Capital Social Human rights Employee competence Product responsibility Society Product responsibility Human Capital Employee competence Labour practices and decent Work Human rights The ‘environmental performance’, mension. The ‘labour practices and de- ‘society’ and ‘product responsibility’ cent work’ and ‘human rights’ catego- categories from the GRI (2002) were ries from the GRI (2002) were collapsed included within the external capital di- into the human capital dimension.
  • 10. 10 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 This resulted in three main dimensions, holders. The economic indicators from namely, internal capital, external capital the GRI (2002) were excluded, as the and human capital. Internal capital in- area of interest is voluntary disclosure of cludes two categories: ‘intellectual prop- EPR items. erty’ and ‘infrastructure capital’. Exter- nal capital includes five categories: The EPR framework, after combining ‘customers’, ‘other stakeholders’, the two frameworks from the ICR and ‘environment’, ‘social’ and ‘product re- CSR literatures, is provided in Table 3. sponsibility’. Human capital includes three categories: ‘employee compe- The EPR framework has three dimen- tence’, ‘labour practices and decent sions: internal capital, external capital work’ and ‘human rights’. and human capital; and ten categories: intellectual property, infrastructure capi- Only the ‘core’ indicators from the GRI tal, customers, other stakeholders, envi- (2002) were included in the combined ronmental performance, social, product EPR framework. Core indicators are responsibility, employee competence, those relevant to most reporting organi- labour practices and decent work, and sations and of interest to most stake- human rights. Table 3: The Extended Performance Reporting framework INTERNAL CAPITAL EXTERNAL CAPITAL HUMAN CAPITAL Intellectual Property Customers Employee Competence Brands Employees Infrastructure Capital Customers Education Management philosophy Customer satisfaction Training Corporate culture Company names Work-related knowledge Management processes Distribution channels Entrepreneurial spirit Information/networking systems Financial relations Other Stakeholders Labour Practices and Decent Work Business collaborations Employment Licensing agreements Labour/management relations Health and safety Environmental Performance Diversity and opportunity Materials Energy Human Rights Water Strategy and management of human rights Biodiversity Non-discrimination Emissions, effluents and waste Freedom of assoc. & collective bargaining Products and services Child labour Compliance Forced and compulsory labour Society Community Bribery and corruption Political contributions Product responsibility Customer health and safety Products and services Respect for privacy
  • 11. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 11 3.2 Industry Specificity and Customi- leases from various industry associa- sation tions, councils and government bodies. These included sources such as the Aus- The second step in the development of tralian Food and Grocery Council the EPR framework involved supple- (AFGC), the Alcohol and Other Drugs menting the combined EPR framework Council of Australia (AODCA), The as provided in Table 3 with industry- Department of Agriculture, Fisheries specific items. and Forestry (DAFF) and New South Wales Agriculture. A summary of the As the focus of the research is on the items identified are provided in Table 4. provision of information on EPR per- formance, the selection of industry- Source 2: Sustainability ranking organi- specific issues was based on this con- sations cept. The three major sources of indus- try-specific information included: As demonstrated in Figure 1, step 2.2 in the process of developing the custom- • publicly available reports from vari- ised EPR framework involved the re- ous AFBI associations, councils and view of several sustainability ranking government bodies; bodies to identify any industry-specific • industry-specific indicators identi- indicators for the AFBI. The findings fied by well recognised sustainabil- from this review were that, although a ity ranking organisations; and need for industry-specific indicators is • publicly available reports of compa- generally acknowledged, with the excep- nies within the food and beverage tion of RepuTex, there was a lack of in- industry that have been internation- dustry-specific indicators relating to the ally recognised for best practice in AFBI provided by sustainability ranking sustainability reporting. bodies. The processes used to obtain the indus- The RepuTex Social Responsibility Rat- try-specific information from each of the ing is an assessment of the extent to three major sources are discussed sepa- which an organisation is performing in a rately below. socially responsible manner in terms of its corporate governance, environmental Source 1: AFBI associations, councils impact, social impact and workplace and government bodies practices. RepuTex criteria are divided into three bands. Band one comprises As demonstrated in Figure 1, step 2.1 in general (global) criteria. These broadly the process of developing the custom- defined criteria remain consistent across ised EPR framework consisted of con- all industries. Band two comprises re- ducting a review of the significant and gional (local) criteria, and band three important EPR issues and challenges comprises sector and industry-specific facing the AFBI. This involved the ex- criteria (RepuTex website, accessed 1st amination of annual reports and other November 2004). publicly available information such as environmental and social reports, web- The focus of this study is on band three sites, government reports and media re- which comprises sector-specific criteria.
  • 12. 12 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Table 4: Summary of Industry-specific issues identified from a review of AFBI associations, councils and government bodies Industry-specific Issue Example Indicators Food safety • Quality controls on food safety Obesity and diet-related disease • Healthy product options (e.g. reduced energy, reduced fat, reduced salt, high fibre) • Energy and nutritional labelling on food and beverage packaging Genetically modified food • Use of GM ingredients • Regulatory compliance of GM products • Labels on food containing GM ingredi- ents Environmental policy and • Environmental policy and management management strategies strategies • Use of eco-efficiency indicators • Environmental audits, processes and reporting Water and waste water • Quantity of water used Discharges • Quantity of water discharged • Waste discharge management (organic and chemical pollutants) Greenhouse gas emissions • Energy consumption • Form of energy used • Emissions (carbon dioxide, methane, nitrous oxide) Packaging • Reduced weight of packaging • Recycling and recovery of packaging Solid waste and recycling • Quantity of solid waste • Recycling of solid waste Alcohol abuse • Low-alcohol content product options Responsible advertising and promo- • Responsible advertising and promotion tion of products of products • Engagement in consumer education Alcohol labelling • Accurate labelling of alcohol content and health warnings Animal welfare • The humane use and care of animals Livestock and crop exotic disease • Livestock identification system controls • Bio-security systems • Other disease and pest controls Natural resource management and • Programs to prevent soil salinity and biodiversity acidity • Tree planting
  • 13. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 13 The industry-specific criteria identified Included in the Top 50 reports are seven by RepuTex for the AFBI included: best practice companies from the food and beverage industry. These include • The organisation assists consumers South African Breweries, Kirin Brew- to make informed purchasing deci- ery, Chiquita, Kesko, Unilever, TESCO sions. and Danone (UNEP 2002, p. 39). The • Where relevant, the organisation is a annual reports and other publicly avail- signatory to environmental cove- able reports (that is, environmental and nants. social reports) were examined for each • The organisation complies with of these companies to offer insights into publicly available codes and guide- ‘best practice’ in EPR. The reports were lines governing responsible promo- specifically examined for items that are tion of its products. considered to be significant and impor- • The organisation demonstrates a tant to the food and beverage industry. commitment to best practice meth- A list of the items identified from this ods of quality control for all prod- review is provided in Table 6. ucts, services and distribution sys- tems. 3.3 Development of the final industry- RepuTex identified examples of indica- specific EPR framework tors that may be considered to meet these criteria. A summary of the criteria The third and final step in the develop- and the example indicators are provided ment of the industry-specific EPR in Table 5. framework involved the integration of the industry-specific issues identified Source 3: Internationally recognised from all three information sources into ‘best practice’ companies in sustainabil- the EPR framework. This required col- ity reporting lating, summarising and refining the list of items into a final customised industry- As provided in Figure 1, step 2.3 in the specific EPR framework. This involved process of developing the customised the collapsing of some categories, the EPR framework involved the examina- combining of some items and the elimi- tion of publicly available reports of com- nation of duplicated items. panies within the food and beverage in- dustry that have been internationally The integration of the industry-specific recognised for ‘best practice’ in sustain- issues into categories and elements of ability reporting. ‘Trust Us’, produced the industry-specific EPR framework is in 2002, is an international benchmark illustrated in Appendix A. The industry- survey produced by SustainAbility for specific issues were summarised by the United Nations Environment Pro- eliminating duplicated items and com- gram (UNEP, 2002). It identified the bining some similar items. In some cases top 50 reports from around the world new elements were created to accommo- (the ‘Top 50’). These reports are re- date the industry-specific issues. For garded as ‘best practice’ in sustainability example, new elements were created for reporting. food safety, customer health and well- being, responsible marketing, packaging
  • 14. 14 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Table 5: RepuTex Social Responsibility Ratings Sector Specific Criteria and Indicators for the Food and Beverage Industry Criteria Examples of Indicators a. The organisation assists con- • The provision of information relating to: sumers to make informed purchas- • accurate labelling of sources; ing decisions • accurate labelling of content; and • disclosure of genetically modified content and regulatory compliance b. Where relevant, the organisation • Demonstrated participation in appropriate is a signatory to environmental environmental codes and covenants covenants c. The organisation complies with • Evidence that the organisation is a signa- publicly available codes and tory to relevant codes guidelines governing responsible • Demonstration of the use of strategies to promotion of its products mitigate the potential negative impacts of products • Demonstrated engagement in consumer education • Processes to mitigate potential negative impacts of products • Alteration of product range to improve con- sumer choice • Involvement of companies in awareness raising for potential negative impacts of products d. The organisation demonstrates a • The adoption and maintenance of recog- commitment to best practice meth- nised quality control standards relating to ods of quality control for all prod- food safety ucts, services and distribution sys- • The adoption and maintenance of recog- tems nised quality control standards relating to other emerging requirements such as assur- ances on environmental management • Animal welfare • Full traceability throughout the supply chain Source: RepuTex website (accessed 1st November 2004) management, supply chain management example, the element ‘food safety’ was and animal welfare. broken down into the sub-elements ‘product safety and quality controls on In some cases where an element was food safety’, ‘supply chain management regarded to be of significant importance and value chain’, and ‘livestock and to the AFBI, the element was further crop exotic diseases and pest control’. broken down into sub-elements. For This further dissection more appropri-
  • 15. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 15 Table 6: EPR items identified by ‘best practice’ companies Issue EPR Category Environmental awards Environment Environmental programs Environment Energy reduction targets Environment Renewable energy Environment Waste water purification Environment Recycling waste water Environment Preservation of water sources Environment Programs to reduce greenhouse gas emissions Environment Lighter packaging Environment Solid waste Environment Hazardous and non-hazardous waste Environment Recycling waste Environment Animal welfare Social Animal testing Social Food safety Product responsibility Health supplements Product responsibility Reduced fats and sugar content Product responsibility Healthy product options Product responsibility Innovative products and consumer choice Product responsibility Food allergies and intolerances Product responsibility Organics Product responsibility Use of fertilisers, chemicals and pesticides Product responsibility Cultural considerations Product responsibility Genetically modified foods Product responsibility Nutritional labelling Product responsibility Responsible advertising and marketing Product responsibility ately reflects the importance of product the mapping of the categories from the responsibility for the AFBI. The results ICR and CSR frameworks, as well as the are provided in Table 7 which summa- integration of the industry-specific ele- rises the industry-specific issues into 17 ments from Table 7. elements and 17 sub-elements. The final customised framework, after It is possible to develop a customised integrating the industry-specific issues, EPR framework for the AFBI by incor- is provided in Appendix A. It consists porating the industry-specific issues pro- of 52 elements classified under three vided in Table 7 into the EPR frame- dimensions and ten categories. work. Figure 4 presents a summary of
  • 16. 16 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Table 7: Summary of industry-specific issues Category Element Sub-element (where relevant) Environment Environment policy and management strategies Environmental compliance Environmental awards Environmental programs Materials Energy Water Biodiversity Emissions Effluents Waste Packaging management of environmental issues Social Product Animal Welfare Responsibility Food safety Product safety and quality controls on food safety Supply chain management and value chain Livestock and crop exotic disease and pest control Customer health and well- Variety of products for consumer choice being Healthy and low-far product options Energy and nutritional labeling Food allergies and intolerances Cultural considerations Use of GM ingredients Health Supplements and nutrition and benefits Organics Accurate labeling of sources of ingredients Use of fertilizers, chemicals and pesticides Low-alcohol content product options Appropriate labeling of alcohol products Responsible marketing Responsible promotion of products, en- gagement in consumer education, aware- ness raising of potential negative impacts of products of products Signatory to codes and guidelines on re- sponsible promotion of products 4 DISCUSSION AND CONCLUSION ing on both fronts. However, this has taken many and varied forms. In relation In light of the growing need for corpora- to CSR, ‘corporate social responsibility tions to disclose the extent to which they reports’ and ‘triple-bottom line state- are discharging their CSR and managing ments’ are produced by many companies their IC, there has been increased report- while others provide supplementary
  • 17. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 17 Figure 4: Mapping of categories to the EPR framework INTELLECTUAL CAPITAL CORPORATE SOCIAL- FRAMEWORK COMBINED FRAMEWORK RESPONSIBILITY FRAMEWORK Internal Capital Internal Capital General Intellectual property Intellectual property Infrastructure capital Infrastructure capital Economic Performance External Capital External Capital Environmental Performance Customers Customers Other stakeholders Other stakeholders Social Performance Environment Labour practices and decent work Human Capital Social Human rights Employee competence Product responsibility Society Product responsibility Human Capital Employee competence Labour practices and decent work Human rights INDUSTRY SPECIFIC ITEMS Environment Social Product Responsibility qualitative and quantitative information should take an integrated perspective. As within their annual reports. However, at outlined in this paper, both CSR and IC this stage, popular CSR reporting frame- are focused on ameliorating argued defi- works such as the GRI reporting frame- ciencies in TFR; namely, the ability to work, remain voluntary, and govern- disclose a complete picture of a firm’s ments have avoided the mandating of activities and its true value. In addition, triple-bottom line reporting. Similarly, in however, there is convergence between relation to IC, ICR is prevalent in Scan- IC and CSR concerns, with both CSR dinavia but is less so outside this region. and IC interested in issues of sustainabil- Although studies that find performance ity (Cuganesan, 2006). IC focuses more benefits for better disclosers (for exam- on the sustainability of future economic ple, Linstock Consultants, 2004; Petty & cash flows through innovation and Cuganesan, 2005) support arguments for knowledge flows, while CSR empha- voluntary disclosure regimes, the hetero- sises questions of the environment, soci- geneity in current disclosure practices ety and broader stakeholder groups. This suggests that greater consistency in re- overlap strengthens the case for integra- porting practice is required if compara- tion in reporting on these aspects of or- bility across organisations is to be at- ganisational performance, an agenda that tained. As such, the development and this paper seeks to take on and address testing of frameworks for the reporting through the development of an EPR. of IC and CSR is required. Finally, addressing industry specificity Importantly, this paper argues that any and customising EPR to particular in- frameworks for reporting IC and CSR dustry sectors is paramount. A growing
  • 18. 18 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 trend among industry associations and _________ (2004), Annual Report 2003- organisations working towards enhanced 04, ACT. corporate reporting is the acknowledg- April, KA., Bosma, P. & Deglon, D. ment that generic reporting frameworks (2003) “Intellectual capital provide little benefit. Indeed, as reported measurement and reporting: Es- by the Global Reporting Initiative (GRI tablishing a practice in South 2002, p. 10) in their 2002 Sustainability African mining” Journal of Intel- Guidelines, “The GRI recognises the lectual Capital, Vol. 4, No. 2, limits of a one-size-fits-all approach and pp. 165-180. the importance of capturing the unique Australian Federal Government website set of issues faced by different industry 2004 “Australian health minis- sectors.” The process developed by this ters endorse childhood obesity paper in developing a customised EPR initiatives”, viewed on 1st No- for the AFBI represents a novel attempt v e m b e r , h t t p : / / and a first attempt at achieving the ob- www.health.gov.au jective of industry relevant corporate Australian Food and Grocery Council reporting of both CSR and IC. Future (AFGC) 2001, Environment Re- research avenues include the application port 2001, ACT. of the process described to other indus- _________ 2003, Environment Report tries and its ongoing refinement. 2003, ACT. _________ 2003, Annual Report 2003, This paper attempts to address two ma- ACT. jor limitations of the TFR framework, _________ 2003, “Submission to Envi- that is, that it provides an incomplete ronment Protection Authority picture of a firm’s value and an incom- New South Wales in response to plete account of a firm’s business activi- Extended Producer Responsibil- ties. It argues that there are benefits in ity Consultation Paper”, April, combining reporting frameworks from Sydney. two literatures, that is ICR and CSR lit- _________ media release 2004, “Food eratures, into an integrated EPR frame- industry welcomes $116m obe- work. Further, this paper argues the sity commitment”, 29th June, benefits of incorporating industry- Sydney. specific variables into the EPR frame- _________ media release 2004, “New work. The process for developing an environment report reveals sur- industry-specific EPR framework is then prising findings”, Sydney, 16th described using the AFBI as an example. February. _________ website 2004, viewed on 1st November 2004, <http:// References www.afgc.org.au Australian Institute of Health and Wel- Alcohol and Other Drugs Council of fare (AIHW) (1999) 1998, Australia (AODCA) (2003) “National Drug Strategy House- “Alcohol advertising and promo- hold Survey: First Results”, Can- tion”, submission to NSW Alco- berra. hol Summit. _________ (AIHW) (2002) 2001, “National Drug Strategy House-
  • 19. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 19 hold Survey: First Results”, Can- capital or stakeholder perspec- berra. tives”, Journal of Human Re- ________ Media Release 1999, “Drugs source Costing and Accounting, – Where are the biggest prob- Vol. 10, No. 3, pp.164-188. lems?”, Canberra, 26th March. Deegan, C. (2005) Australian Financial Australia New Zealand Food Authority Accounting. Roseville:Irwin/ (ANZFA) 2000, “GM foods and McGraw-Hill. the consumer – ANZFA’s safety Department of Agriculture, Fisheries assessment process for geneti- and Forestry (DAFF) website cally modified foods”, ANZFA 2004, viewed on 1st November occasional paper series no.1, 2004, <http://www.affa.gov.au Canberra. Department of Environment and Heri- Ballow, J., Burgman, R., Roos, G. & tage (DEH) 1999, “A Frame- Molnar, M. (2004) “A new para- work for Voluntary Public Envi- digm for managing shareholder ronmental Reporting: An Austra- value” Accenture, Institute for lian Approach”, Canberra. high performance business. _________ 2003a, “Indicators and Bozzolan, S., Favotto, F. & Ricceri, F. Methodologies for Public Envi- (2003) “Italian annual intellec- ronmental Reporting”, Canberra. tual capital disclosure: An em- _________ 2003b, “Triple Bottom Line pirical analysis”, Journal of In- Reporting in Australia – A Guide tellectual Capital, Vol. 4, No.4, to Reporting Against Environ- pp. 543-558. mental Indicators”, Canberra. Brennan, N. (2001) “Reporting intellec- _________ 2003c, “Corporate Sustain- tual capital in annual reports: ability: An Investor Perspective Evidence from Ireland”, Ac- – The Mays Report”, Canberra. counting, Auditing & Account- Department of Health and Aged Care ability Journal, Vol. 14, No. 4, (DHAC) 2001, “Alcohol in Aus- pp. 423-436. tralia: Issues and Strategies”, ________ & Connell, B. (2000) background paper to the National “Intellectual Capital: Current Alcohol Strategy: A Plan for Ac- Issues and Policy Implications”, tion 2001 to 2003/04, Common- paper presented at the 23rd An- wealth of Australia, Canberra. nual Congress of the European _________ 2000, Submission to the Accounting Association, Munich, House of Representatives Stand- 29-31 March 2000. ing Committee on Family and Carroll, RF. & Tansey, RR. (2000) Community Affairs Inquiry into “Intellectual capital in the new Substance Abuse in Australian internet economy: Its meaning, Communities, Canberra. measurement and management Elkington, J. (1997) Cannibals with for enhancing quality”, Journal Forks. United Kingdom: Cap- of Intellectual Capital, Vol. 1, stone Publishing Ltd. No. 4, pp. 296-311. Environment Accounting Task Force Cuganesan, S. (2006) “Reporting organ- 1996, “Corporate Reporting – isational performance in manag- The Green Gap”, The Institute of ing human resources: Intellectual
  • 20. 20 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Chartered Accountants, Group 100 (2003) “Sustainability: A www.ica.com.au. guide to triple bottom line re- Environment Australia 2000, “Public porting”, An Association of Aus- Environmental Reporting: An tralia’s senior Finance Execu- Australian Approach”, Environ- tives from the nation’s business ment Australia, Canberra: 2000. enterprises, Melbourne. Environment Protection Authority Guthrie, J. (1983) “Corporate social ac- (EPA) 1997, “Corporate Envi- counting and reporting: An Aus- ronmental Reporting: Why and tralian empirical study”, paper How”, NSW Environment Pro- presented to AAANZ Conference, tection Authority, Chatswood. Brisbane, Australia. Food Management 2000, “The coming ________ (1999) “There's no accounting diabetic epidemic”, December, for knowledge in the Australian Vol. 35, Issue 12, p. 18. context”, paper for Workshop on ________ 2001, “Obesity hits #1 on Accounting for Intangibles and health woes scale”, August, Vol. the Virtual Organisation, Brus- 36, Issue 8, p. 16. sels, February 12-13. Food Standards Australia New Zealand ________ (2000) “Measuring up to (FSANZ) website 2004, viewed change”, Financial Management, 1st November 2004, <http:// December, p.11. www.foodstandards.gov.au. ________ (2001) “The management, Global Industry Classification Standard measurement and the reporting (GICS) 2002. of intellectual capital”, Journal Global Reporting Initiative (GRI) 2002, of Intellectual Capital, Vol. 2, ‘Sustainability Reporting Guide- No.1, pp. 27-41. lines’, GRI, London. ________ & Petty, R. (2000) _______ website 2005, viewed 1st “Intellectual capital: Australian March, <http://www.gri.com> annual reporting practices”, Gray, R., Bebbington, J. & Walters, D. Journal of Intellectual Capital, (1993) Accounting for the Envi- Vol. 1, Nos. 2 and 3, pp. 241–51. ronment. London: Paul Chap- ________, _______, Ferrier, F. & Wells, man. R. (1999) “There is no account- ______, Owen, D. & Adams, C. (1996) ing for intellectual capital in Accounting and Accountability: Australia: A review of annual Changes and Challenges in Cor- reporting practices and the inter- porate Social and Environmental nal measurement of intangibles Reporting. London: Prentice- within Australian organisations”, Hall. paper presented at the Interna- _______, ________ & Maunders, K. tional Symposium Measuring (1987) “Corporate social report- and Reporting Intellectual Capi- ing: Emerging trends in account- tal: Experiences, Issues, and ability and the social contract”, Prospects, Amsterdam: OECD, Accounting, Auditing and Ac- June. countability, Vol. 1, No. 1, pp. 6- ________, ________ & Johanson, U. 20. (2001) “Sunrise in the knowl- edge economy: Managing, meas-
  • 21. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 21 uring and reporting intellectual tion of Accountants, New York. capital”, Accounting, Auditing Kaplan, RS. & Norton, DP. (1996) and Accountability Journal, Translating Strategy into Action: Vol.14, No.4, pp. 365-82. The Balanced Scorecard. USA: ________, ________ & Ricceri, F. The President and Fellows of (2003) “External Intellectual Harvard College. Capital Reporting: A Hong Kong Mathews, MR. (1997) “Twenty-five and Australia Sample”, Research years of social and environ- Monograph, The Institute of mental accounting research: Is Chartered Accountants of Scot- there a silver jubilee to cele- land. brate?”, Accounting, Auditing ________, ________ & _______ and Accountability Journal, Vol. (2005) “Intellectual Capital Re- 10, No. 4. porting and a User Perspective: Mouritsen (2004) "Measuring and inter- Contemporary Investigations vening: how do we theorise in- into Australia and Hong Kong”, tellectual capital management?", Research Monograph, The Insti- Journal of Intellectual Capital, tute of Chartered Accountants of Vol. 5 No. 2, 2004, pp. 257-267 Scotland. New South Wales Agriculture 2004, ________, ________, Yongvanich, K., Annual Report, Sydney. & Ricceri, F (2004) “Using con- Petty, R., & Cuganesan, S. (2005) tent analysis as a research “Voluntary Disclosure of Intel- method to inquire into intellec- lectual Capital By Hong Kong tual capital reporting”, Journal Companies: Examining Size, of Intellectual Capital, Vol. 5, Industry And Growth Effects No. 2, pp. 282-93. Over Time”, Australian Account- ________, & Ricceri, F. (2002) “KM ing Review, Vol. 15, No. 2, p. Australia building and improving 40. on knowledge management ini- ________ & Guthrie, J. (2000) tiative for commercial profi- “Intellectual capital literature ciency”, case study, Merchant review: Measurement, reporting Court Hotel, Sydney. and management”, Journal of Hope, J. & Hope, T. (1998) Competing Intellectual Capital, Vol.1, No. in the Third Wave: The Ten Key 2, pp. 155 - 176. Management Issues of the Infor- RepuTex website 2004, ‘RepuTex So- mation Age. Boston: Harvard cial Responsibility Ratings Crite- Business School. ria and Indicators’, viewed 1st Institute of Chartered Accountants (ICA) November 2004, <http:// 1996, “Corporate Reporting: The www.reputex.com.au. Green Gap”, website viewed on Roslender, R., & Fincham, R (2001) 1 November 2004; <http: “Thinking critically about intel- www.ICA.com.au. lectual accounting”, Accounting, International Federation of Accountants Auditing & Accountability Jour- (IFAC) 1998, “The measurement nal, Vol. 14, No. 4, pp. 383-98. and management of intellectual Sustainability, 2003, ‘Trust Us: The capital”, International Federa- Global Reporters 2002 Survey of
  • 22. 22 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Corporate Sustainability Report- survey”, UNEP – SustainAbility ing’, UNEP. Ltd, London. Sveiby, K. E. (1997) “The intangible World Commission on Environment and asset monitor”, Journal of Hu- Development (WCED) (1987) man Resource Costing and Ac- “Our Common Future (The counting, Vol. 2, No. 1. Brundtland Report)”, Oxford United Nations Environmental Program University Press. (UNEP) (1992) “The Benchmark
  • 23. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 23 Appendix A – The Extended Performance Reporting Framework for the Austra- lian Food and Beverage Industry Dimension/Category/Element Sub-element (where relevant) INTERNAL CAPITAL Intellectual Property Infrastructure capital Management philosophy, strategy and vision Corporate culture Management system and processes Information systems Networking systems Financial relations EXTERNAL CAPITAL Customers Brands Customer relationships/satisfaction Customer loyalty Company names Distribution channels Market share Other Stakeholders Stakeholder engagement Business collaborations/strategic alliances Licensing and franchising agreements, joint ven- tures & mergers Favourable contracts Supply chain management Environment Environmental policy and management strategies Environmental compliance Environmental awards Environmental programs Materials Energy Water Biodiversity Emissions Effluents Waste Packaging management Supply chain management of environmental issues
  • 24. 24 J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 Social CSR policies, management and systems CSR committee Community programs, initiatives and spon- sorships Bribery and corruption Political contributions Animal welfare Respect for privacy Product responsibility Food safety Product safety & quality controls on food safety Supply chain management and value chain Livestock and crop exotic diseases and pest control Customer health and wellbeing Variety of products for consumer choice Healthy and low fat product options Energy and nutritional labelling Food allergies and intolerances Cultural considerations Use of GM ingredients Health supplements & nutrition & benefits Organics Accurate labelling of sources of ingre- dients Use of fertilisers, chemicals & pesti- cides Low alcohol content product options Appropriate labelling of alcohol prod- ucts Responsible marketing Responsible promotion of products, engagement in consumer education, awareness raising of potential negative impacts of products Signatory to codes and guidelines on responsible promotion of products
  • 25. J. Guthrie, S. Cuganesan, L. Ward / Issues in Social and Environmental Accounting 1 (2007) 1-25 25 HUMAN CAPITAL Employee competence Work-related knowledge Education and training Entrepreneurial spirit Labour Practices and Decent Work Employment Labour/management relations Health and Safety Diversity and opportunity Human Rights Strategy and management Non-discrimination Freedom of association and collective bargaining Child labour Forced and compulsory labour
  • 26. International Journals Call for Paper The IISTE, a U.S. publisher, is currently hosting the academic journals listed below. The peer review process of the following journals usually takes LESS THAN 14 business days and IISTE usually publishes a qualified article within 30 days. Authors should send their full paper to the following email address. More information can be found in the IISTE website : www.iiste.org Business, Economics, Finance and Management PAPER SUBMISSION EMAIL European Journal of Business and Management EJBM@iiste.org Research Journal of Finance and Accounting RJFA@iiste.org Journal of Economics and Sustainable Development JESD@iiste.org Information and Knowledge Management IKM@iiste.org Developing Country Studies DCS@iiste.org Industrial Engineering Letters IEL@iiste.org Physical Sciences, Mathematics and Chemistry PAPER SUBMISSION EMAIL Journal of Natural Sciences Research JNSR@iiste.org Chemistry and Materials Research CMR@iiste.org Mathematical Theory and Modeling MTM@iiste.org Advances in Physics Theories and Applications APTA@iiste.org Chemical and Process Engineering Research CPER@iiste.org Engineering, Technology and Systems PAPER SUBMISSION EMAIL Computer Engineering and Intelligent Systems CEIS@iiste.org Innovative Systems Design and Engineering ISDE@iiste.org Journal of Energy Technologies and Policy JETP@iiste.org Information and Knowledge Management IKM@iiste.org Control Theory and Informatics CTI@iiste.org Journal of Information Engineering and Applications JIEA@iiste.org Industrial Engineering Letters IEL@iiste.org Network and Complex Systems NCS@iiste.org Environment, Civil, Materials Sciences PAPER SUBMISSION EMAIL Journal of Environment and Earth Science JEES@iiste.org Civil and Environmental Research CER@iiste.org Journal of Natural Sciences Research JNSR@iiste.org Civil and Environmental Research CER@iiste.org Life Science, Food and Medical Sciences PAPER SUBMISSION EMAIL Journal of Natural Sciences Research JNSR@iiste.org Journal of Biology, Agriculture and Healthcare JBAH@iiste.org Food Science and Quality Management FSQM@iiste.org Chemistry and Materials Research CMR@iiste.org Education, and other Social Sciences PAPER SUBMISSION EMAIL Journal of Education and Practice JEP@iiste.org Journal of Law, Policy and Globalization JLPG@iiste.org Global knowledge sharing: New Media and Mass Communication NMMC@iiste.org EBSCO, Index Copernicus, Ulrich's Journal of Energy Technologies and Policy JETP@iiste.org Periodicals Directory, JournalTOCS, PKP Historical Research Letter HRL@iiste.org Open Archives Harvester, Bielefeld Academic Search Engine, Elektronische Public Policy and Administration Research PPAR@iiste.org Zeitschriftenbibliothek EZB, Open J-Gate, International Affairs and Global Strategy IAGS@iiste.org OCLC WorldCat, Universe Digtial Library , Research on Humanities and Social Sciences RHSS@iiste.org NewJour, Google Scholar. Developing Country Studies DCS@iiste.org IISTE is member of CrossRef. All journals Arts and Design Studies ADS@iiste.org have high IC Impact Factor Values (ICV).