Communication, derived from the Latin term 'communicare', is the process of conveying meanings through shared signs and semiotic rules, encompassing verbal and non-verbal forms. Its goals include motivating, educating, and influencing decision-making among target groups, while also playing a crucial role in social, organizational, and cultural dimensions. The core values and principles of effective communication advocate for clarity, positivity, honesty, and teamwork to enhance productivity and foster meaningful relationships.

1. THE DISCIPLINE OF
COMMUNICATION

2. COMMUNICATION
from Latin communicare, meaning “to share”.
It is the act of conveying intended meanings from one
entity or group to another through the use of mutually
understood signs and semiotic rules.
VERBAL
COMMUNICATION
NON-VERBAL
COMMUNICATION

3. GOALS OF COMMUNICATION
Communication goals can include motivating, educating, raising awareness
amongst, and influencing decision making in target groups. Examples of
strong, specific, clear, and measurable communication objectives could
include:
 Building awareness of a project or programme among a tightly defined
audience.
 Securing the commitment of a defined group of stakeholders to the
project’s aims.
 Influencing specific policies or policymakers among key and defined
aspects.
 Encouraging increased stakeholder participation on specific issues type.

4. SCOPE OF COMMUNICATION
Communication helps to ensure the social
enlightenment of the people. It really plays a vital role
in the determination of the social behavior of the
human being. It motivates the people according to
their own interest and makes them aware of the
hazards as well as beneficial things. It works as
instructor and means of transformation in the fast-
changing society.
The Social Dimensions
Communication system is the part and
parcel in educating the people.
The Educational
Dimensions

5. SCOPE OF COMMUNICATION
Communication has a vital role in the
organizational structure of a system for the smooth
functioning. All three levels of management-
strategic, tactical, and operational-depend on the
transfer of messages done through the
communicative techniques.
The Organizational
Dimensions
Communication provides an opportunity for the
promotion and preservation of culture and
traditions. It makes the people fulfil their creative
urges.
The Cultural Dimensions

6. SCOPE OF COMMUNICATION
To break the routine life and divert our attention
from the stressful life we lead today,
entertainment is an essential part of everyday life.
Communication opens a wide possibility of
entertainment to the people.
The Entertainment
Dimensions
Communication is the one which connect people
from different parts of the world. It develops
integration and tolerance towards each other. The
different cultures are merged together through the
medium of communication.
The Integrative
Dimensions

7. CORE VALUES OF COMMUNICATION
1. MAKE A DIFFERENCE
We make a positive impact by empowering our team
to create great products and provide great service, and
by encouraging them to give back to our community.
2. BE POSITIVE
Positivity is contagious and boosts the happiness,
productivity, and creativity of those around us.
3. OPEN AND HONEST
We believe open, honest communication builds trust,
which is the foundation of any relationship – whether
it’s with our employees or our clients.
4. EMBRACE CHANGE
Those who lead change are in the best position to
shape and mold it to their advantage.

8. CORE VALUES OF COMMUNICATION
5. SIMPLICITY AND QUALITY
We start simply, listen to the users, and enhance when
necessary to create high-quality products. While we’d
like to think that everyone shares our philosophy, it’s
not worth it to some people, and that’s okay.
6. LEARN AND GROW
We can all accomplish more than we thought we could.
Just as our muscles need to be stressed to build mass,
we need to stretch ourselves personally and
intellectually.
7. WE’RE A TEAM
We support and trust each other. We have the backs of
the people around us as we work together to achieve
great things.
8. WORK SMARTER
We work efficiently – focusing on the things that
propel us forward, which increases the quality of our
results, as well as our enjoyment of the process.

9. CORE VALUES OF COMMUNICATION
9. BALANCE
We accommodate our team’s lives outside the office.
This clears the way for them to do their best work
when it works best for them.
10. HAVE FUN
We have fun at work. It’s essential to our well-being
and to creating real relationships.
11. BE HUMBLE
We believe success without humility is not success.
Our company thrives because we respect others and
live by the notion that our success is not special, it
just is.

10. PRINCIPLES OF COMMUNICATION
Think of how often you communicate with people during your day. You write emails, attend meetings, participate in
seminars, create reports, devise presentations, debate with your colleague, send messages through the phones, facebook...
The list goes on. We can spend almost our entire day of communicating. So how can we provide a huge boost to our
productivity? We can make sure that we communicate in the clearest, most effective way possible.
This is why the 7 Cs of Communication are helpful. The 7 Cs provide a checklist for making sure that your meetings,
emails, conference calls, reports, and presentations are well constructed and clear—so your audience gets your message
(Seema Hasan, Mass Communication: Principles and Concepts, CHS Publishers)
1. Clear
2. Concise
3. Concrete
4. Correct
5. Coherent
6. Complete
7. Courteous

21. ROLES OF COMMUNICATORS AND JOURNALISTS
1. Democratic, substantive and balanced reporting.
2. Observe trends.
3. Be observant on issues and impeding conflicts.
4. Be balance and accurate in addressing issues.
5. Bring diverse interests together.
6. Reveal contradictory and illusory facts and viewpoints.
7. Help clear complexities.

22. ROLES OF COMMUNICATORS AND JOURNALISTS
8. Stimulate dialogue in issues.
9. Provide the independent voice.
10. Inform the public on what society is expecting of.
11. Address misconceptions and distinguish myths.
12. Create alliances with others who have related interests.
13. Engage citizens.
14. Confront and challenge.
15. Provide good, clear communication.

23. REFERENCES
Book: Sampa, Elias M.,
Discipline and Ideas in the Applied Social Sciences (First Edition). REX Book Store
Inc., 2017.
Ariola, Mariano M., LL.B.;Ed.D.; L.P.T
Discipline and Ideas in the Applied Social Sciences. UNLIMITED BOOKS LIBRARY
SERVICES & PUBLISHING INC., 2017.
Internet Sites: https://www.facebook.com/heymisschaii