The Chinese Daily Deal Market in August - Quantity or Quality?

Chinese Daily Deal Websites 2011 Aug. Report Special: Top Deals & Seasonal Deal s dataotuan.com Data source: Dataotuan.com 2011 Aug. 1-31 Published: Sept. 26, 2011

Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Specifications 1 – Data Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*See for a full overview of what data Dataotuan has “Dataotuan Tracks & Collects”

Specifications 2 - Categories ,[object Object],Dining Leisure Life Shopping Others Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw Seafood/Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation Drinks/Dessert Drama/Shows Pet Care Household General vouchers for supermarkets, gasoline station, mobile phone minutes, etc. Asian Food Travel Education/Training Clothing/Footgear Western Food KTV Medical Services Jewelry/Accessories Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids Dining Others Leisure Others Beauty/Massage Electronic Products 　　 Life Others Shopping Others

Top Daily Deal Websites – Market Share 1 ,[object Object],[object Object]

Top Daily Deal Websites – Market Share 2 Top 10 Websites (Revenue) ,[object Object],[object Object],[object Object],June July August QQ 10.0% QQ 11.9% QQ 12.0% Meituan 8.6% 55tuan 9.3% 55tuan 9.6% Manzuo 8.4% Manzuo 7.6% Lashou 9.0% 24quan 8.2% Meituan 7.1% Meituan 7.0% Nuomi 7.9% Dianping 7.1% Dianping 6.8% Ftuan 7.0% Lashou 6.3% Manzuo 6.6% Dianping 7.0% Nuomi 5.9% Nuomi 5.8% 58tuan 6.6% 58tuan 5.8% 24quan 5.6% 55tuan 6.0% Ftuan 5.6% 58tuan 5.0% Lashou 5.1% 24quan 5.4% Ftuan 4.3% Total 74.8% Total 72% Total 71.5%

Sites Ranking Comparison Top 10 Websites ,[object Object],[object Object],[object Object],[object Object],Rank Nr. of Deals Total Nr. Sold Revenue June July Aug June July Aug June July Aug 1 QQ QQ QQ Meituan QQ QQ QQ QQ QQ 2 55tuan 55tuan 55tuan QQ Meituan Lashou Meituan 55tuan 55tuan 3 Lashou 24quan Lashou Lashou 55tuan Meituan Manzuo Manzuo Lashou 4 Meituan Gaopeng 24quan Nuomi Lashou 55tuan 24quan Meituan Meituan 5 24quan Lashou Gaopeng 55tuan Ganji Ganji Nuomi Dianping Dianping 6 Gaopeng Meituan 58tuan 58tuan Nuomi Nuomi Ftuan Lashou Manzuo 7 58tuan 58tuan Meituan 24quan Gaopeng Manzuo Dianping Nuomi Nuomi 8 Ftuan Ftuan Ftuan Aibang Dianping 24quan 58tuan 58tuan 24quan 9 Manzuo Manzuo Manzuo Manzuo Manzuo Dianping 55tuan Ftuan 58tuan 10 Nuomi Nuomi Nuomi Dianping 24quan Gaopeng Lashou 24quan Ftuan

Sites Pricing strategy ,[object Object],[object Object],[object Object],Average Price Overall price/deal: 137 Rmb Average Discount Overall average discount: 64% 315 58% 69% 106 58%

Deals Overall Comparison ,[object Object],[object Object],[object Object],[object Object]

Deals Category Comparison ,[object Object],[object Object],[object Object],[object Object],　　　　　　 Average Nr. Sold 290 405 130 629 4316 Average Price (Rmb) 75 137 208 143 78 Average Discount 54% 63% 82% 57% 56%

Daily Deals in Different Regions ,[object Object],[object Object],[object Object],[object Object],　 Nr. of Local Deals Average Nr. Sold/ Deal Average Price/ Deal (Rmb) Average Discount East China 33,778 305 132 63% North China 14,190 511 174 65% South China 14,073 267 167 64% Central China 9,913 389 109 65% Northeast China 7,891 354 128 62% Southwest China 7,098 370 127 64% Northwest China 4,044 504 111 66%

Daily Deals Market Region by Region © Dataotuan - blog.dataotuan.com – Aug. 2011 Nr. of Local Deals Average Nr. Sold/Deal 33,778 4,044 14,190 14073 9,913 7,891 7,098 132 174 167 109 128 127 111

Top Deals Analytics – Deal Categories 33% ,[object Object],[object Object],[object Object],[object Object],[object Object],　 Aug. July June Life services 17% 10% 10% Dining 21% 26% 22% Online shopping 18% 21% 22% Leisure (Movies) 20% 28% 24% Leisure (Others) 13% 9% 7% Others 11% 6% 15%

Top Deals Analytics – Deal Sites ,[object Object],[object Object]

Seasonal Deals - 1 ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Seasonal Deals - 2

Summary 1 – Market Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary 2 – Top Websites & Failed deals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Dataotuan.com Dataotuan, a unique daily deal aggregator and analytics platform in China, was started with 2 goals in mind. ,[object Object],[object Object]

Dataotuan Tracks & Collects Dataotuan Tracks *Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence. Deal Title Price (Original, Current, Abs. And % Discount) Number of Sold Deals Category/Sub Category Availability in Time City, District, Latitude/Longitude Weather & more Deals & Revenue per District Number of “real’ active Cities/Provinces Number of Deals Gross revenue Province, City, District, Category, Sub Cat. 314 cities in Mainland China(*) 2000 – 4000 new deals every day Dataotuan Collects 149 of the main Daily Deal Sites

Dataotuan Helps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dataotuan Announcements ,[object Object],[object Object],[object Object],[object Object],Dataotuan offers from now on also the sales & data products for Singapore, Malaysia and The Philippines Australia & Taiwan are expected to be data ready in the coming month. If you like Dataotuan to track a specific country, please contact us

Contact Dataotuan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Chinese Daily Deal Market in August - Quantity or Quality?

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The Chinese Daily Deal Market in August - Quantity or Quality?