It is a fundamentals of fashion design

1. M.Rashma
Assistant professor
Fashion Technology
Sona college of technology

2.  Origin of fashion - terms and definitions - reasons
for change in fashion - classification of fashion –
Style, Classic, FAD, Trend – theories of fashion –
movement of fashion - fashion cycle.

3.  Understanding clothing - Purpose of clothing:
protection, modesty, attraction etc - Importance of
clothing - Clothing Culture, Men and Women
clothing and ornamentation - Role and status of
clothing - Clothing according to climatic
conditions – factors to be considered in the
selection of clothing


4.  Clothes for children, middle-aged and adults.
Types of clothes according to different types of
human figure, Different materials for different
clothes, Fabrics and colours suitable for different
garments.
 Planning for clothing needs: Formal clothing,
Clothes for parties, Clothes for sports,
 Casual Clothes for casualwear. Wardrobe
Planning: Wardrobe for men and women

5.  Elements of Design: Introduction on basics
Elements of design - Silhouette, Details, Texture,
Color, Lines,
 Principle of design: Introduction to principles of
Elements of design - Proportion, Balance, Rhythm,
Center of Interest, Harmony

6.  Boards: Mood board, fabric board, colour board,
accessory board. Fashion illustration – head
theories, Illustration techniques – strokes,
hatching, shading; Colouring techniques – Medias
for colouring. Portfolio presentation – styles of
presentation - Fashion shows.

7.  Munslow, Janine, McKelvey, Kathryn “Fashion
Design Process Innovation and Practice”, 2nd
Edition , wiley , 2012.
 Nicola White, Ian Griffiths, “The Fashion
Business Theory, Practice, Image”, Berg, 2000.

8.  Sumathi, G. J. Elements of fashion and apparel
design. New Age International, 2007.
 Kathryn McKelvey “Fashion Source Book”
Balckwell Publishing New Delhi.
 Mills, Jane, and Janet K. Smith. Design concepts.
Fairchild Books, 1985.
 Rasband J. Wardrobe strategies for women.
Fairchild Publications; 2002.
 Jarnow JA, Judelle B, Guerreiro M. Inside the
fashion business. Wiley; 1981.

9.  Origin of fashion
 terms and definitions
 reasons for change in fashion
 classification of fashion – Style, Classic, FAD,
Trend
 theories of fashion
 movement of fashion
 fashion cycle.

10.  There are three stages in the history of
dresses – nakedness, covering and clothes.

11.  Most experts think that the fashion really began sometime
during 1400.
 This is the time when clothes became more ornamental than
ever before.
 Clothes could now be used to display wealth, status or
occupation, among other things.
 During the 1400’s fashions were started in the royal courts.
 Royalty also decided who would be allowed to wear the
fashions.
 People were supposed to dress in a way that fit the class to
which they belonged.
 People were laughed at or punished if they dared to dress
like royalty.

12.  Fashion slowly trickled down from the courts to the
commoners. By the 1700’s, 10 years was the time
needed for a fashion to go from royalty to the people in
the streets.
 As fashion became more important people learned
they could earn their living by supplying new ideas in
clothes.
 For many years, fashions came from Paris, which had
become the center of clothes fashion.
 Even though fashion designers were hard at work, it
still took years for their ideas to reach everyone.
Fashion news like all news in those days traveled very
slowly.

13.  One way that fashion news
traveled was though the use
of Fashion Babies and
Dolls. These were dolls
dressed in the latest styles.
 “Isabella of Bavaria” gave
the first life size doll to the
Queen of England in 1391;
receiving a fashion doll was
considered high honor.

14.  For many years, royalty traded fashion dolls with one
another each year. In colonial times, Americans
received fashion news from France and England by
means of fashion babies – the small dolls.
 In the late 1700’s and early 1800’s fashion magazines
came into being. They showed the latest Paris Styles
and helped fashion news travel somewhat more
quickly.

15. Over the years two major changes have occurred
in the spread of fashion. Fashion news travels
more quickly than ever before. Royalty are no
longer considered fashion leaders.