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1対1で本を
すすめる方法
花田菜々子
私が出会い系サイトで学んだ
当時私が利用していたマッチングサイト「X」とは
◎「知らない人と30分だけ、カフェなどで会ってお茶や会話を楽しむ」
ことを目的としたwebサービス
◎男女の恋愛的出会いを目的としておらず、ITの起業家や
フリーランスで働いている人が多かった
◎お会いした相手への評価などを書き込めるオープンな仕組み
30分間お話を聞いたうえで、合いそうな本をすすめる
何を基準にすすめるか?
①その人のキャラクター(クール、ほんわか、耽美的…などなど)
②現在の興味・関心・悩み
③ふだんの読書傾向・読書量
④その人からのリクエスト
(「どんな本が読みたいですか?」と聞いてみる)
「どんな本でもいいですよ」
という人の心の中を探る
(実際にはどんな本でもよくないことが90%以上)
人に本をすすめるときのポイント
①特定のジャンルに詳しい人に
その道の定番本・話題本を
紹介しないほうがいい
②本をあまり読んでいない人には
有名な本や名作を紹介してもよい
③本をよく読んでいる人には、
名作・ベストセラーはNG。
マイナーな本やその人から遠い
ジャンルの本がよろこばれる
(理由付けは必要)
④どのくらいの遠さが
ベストなのかは
人を見て総合的に判断
⑤性別・年齢・職業という
その人のスペックより、
その人の雰囲気やイメージから
すすめた方がウケることもある
大事なのは…
「どの本をすすめるか」ではなく
「どのようにその本のよさを伝えるか」
ということ
あらすじや自分の感想だけでなく、
相手に関連付けて伝える。
あなたがすてき
+
この本すてき
↓
すてきなあなただから
すてきなこの本がおすすめ
1対1ですすめる
ビブリオバトル式で
すすめる
VS
1対1(出会い系式)
その人に合わせて選べる
反応を見ながら進められる
すすめられた人は「特別感」がある
変な人だったらどうしよう…という不安
1対1だと緊張する
メリット
デメリット
ビブリオバトル式
たくさんの人に伝わる
話をきいてもらえる安心感
聞く側も、気楽な気持ちでいられる
たくさんの人の前で話す緊張
ひとりひとりに合わせられない
メリット
デメリット
ふつうの合コン
ビブリオ合コン
VS
ビブリオ合コンにはメリットがいっぱい
参加者がどんな人かわかりやすい
話題に困らない
最悪、いい相手が見つからなくても
読みたい本に出合える
下心があるイメージ
話すことがない→つまらない
参加者のその人らしさがわからない
ビブリオ合コン
普通の合コン
私が考える、ビブリオ合コン成功の秘訣
・自己開示力
・他者へのインタビュー力
本日12:00~
有隣堂さんブースにて
サイン会します!

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私が出会い系サイトで学んだ 1対1で本をすすめる方法