Reebonz ASIA Luxury Index

3. In this
REPORT
R E E B O N Z | Asia Luxury Index 2017
THE LUXURY
STOCK EXCHANGE
INSIDE THE WORLD OF LUXURY
Dictated by the power of our consumers, we take a closer look
on the brands that are shaping the changing luxury sphere.
BAGS LEAD THE LUXURY
STOCK EXCHANGE
New or pre-owned? We take a closer look at the top brands
in each segment and their chartered growth.
HOTTEST BAGS OF 2017
Their styles are highly coveted by those discerning
enough to choose the best.
BRAND LEADERS
The reigning brands in online luxury shopping.
SHOES & APPARELS MAKING A POINT
With a slowdown in the demand for luxury bags, brands are turning
to shoes and apparels as avenues to increase overall sales.
SECOND LIFE: SHOPPERS SEEING
MORE VALUE IN PRE-OWNED
LUXURY
THE WARDROBE OF MILLENNIALS
Emergence of a new breed of shoppers in the pre-owned sector and
key factors they consider before making a luxury purchase.
THE STATE OF RESALE
A concise overview at what's happening in the resale
segment and the effect it's having on shopper behavior.
HERE TODAY, GONE TOMORROW
In a jiffy, these pre-owned luxury pieces were sold as soon as
they were listed on Closets!
RESALE IN THE CITY
We take a look at four of our most influential cities in fashion today
and see how they thrive in the pre-owned categories.
WITH A NEW BREED OF SHOPPERS,
WHAT ARE THE BLUE CHIP BRANDS?
TAKING STOCK OF INVESTMENT-WORTHY BRANDS
The parameters of luxury are changing. Brands with niche followings
are sharing space with big names in the luxury portfolio.
THE UNBREAKABLE BIRKIN
Indisputably, it's the holy grail of luxury bags. We take a closer look
at why a Birkin is worth the investment.
TOP 3 VALUABLE BRANDS
Taking stock of the most valuable brands and products.
THE VALUE OF AUTHENCITY
A search for greater luxury value and experience.
LUXURY TOMORROW
THE FUTURE OF THE LUXURY STOCK EXCHANGE
Reebonz's founders deconstruct luxury shopping in the next decade.
Cover 01

4. In the second edition of our Asia Luxury Index, we’ve observed
interesting shifts in the luxury landscape that stems from several
factors within the socio-economic fabric of our environment.
Reebonz first started out as a flash sales site in 2009 when brands
and retailers were seeking avenues to liquidate stocks post the
financial crisis. Fast forward eight years, the brand has evolved
into a luxury ecosystem that makes buying and selling the widest
range of new and pre-owned luxury accessible to consumers
globally. From featuring international luxury fashion boutiques
on our Marketplace platform to connecting individual sellers and
buyers through our do-it-yourself Closets selling mobile applica-
tion, Reebonz has continued to evolve alongside our consumers
and their changing luxury consumption habits.
2017 brought with it new challenges and opportunities that were
rightfully seized. The emergence of the millennial luxury shopper,
tilted the scales in favour of a growing pre-owned luxury market
that opened up access to classic favourites and unique finds at
accessible prices. We share insights shaping the pre-owned
market from the most established resale brands to the highest
returns earned reselling on our platforms.
Shoes continued to chip away to emerge amongst the top three
sector leaders in the luxury stock exchange. Sneakers dominated
the highest sales growth within the shoe sector with Hong Kong
contributing the most increase in overall transactions.
Luxury brands, Hermès, Louis Vuitton and Chanel, that lever-
age heritage dominated as the industry’s most valuable brands.
We take a closer look at Hermès’s unflinching performance in
its resale values further attesting its high perceived value
regardless of prior ownership.
Drawing on key insights derived from Reebonz’s latest sales
data across Australia, China, Hong Kong, Indonesia, Malaysia
and Singapore, we frame our perspectives on where the online
luxury sector stands in the ecosystem of luxury today.
SAMUEL LIM, CEO
DANIEL LIM and BENJAMIN HAN Co-Founders
Asia Luxury Index 2017 | R E E B O N Z02 Note From The Founders
NOTE
from the
founders

5. SECTION1
T H E
LUXURY
Stock Exchange

6. I N S I D E T H E
WORLD of LUXURY
Dictated by the power of our consumers, we take a closer look at the brands
that are shaping the changing luxury sphere.
With swift developing luxury trends, there is an evident growth of emerging
sectors such as timepieces and accessories among luxury consumers in Asia.
With predictable players such as Prada, Balenciaga and Salvatore Ferragamo
soaring in general sectors, Bottega Veneta and Fendi emerged favourites in the
accessories category. For timepieces, Rolex and Franck Muller stay firmly rooted
in their top positions. In the pre-owned categories, powerhouse brands Hermès
and Chanel dominated in most sectors while Salvatore Ferragamo led in shoes,
with Rolex and Cartier leading in timepieces
Items classified under Accessories include eyewear, belts and jewellery.
MALAYSIA
INDONESIA
NEW
Bags: Saint Laurent, Prada, Givenchy
Small Leather Goods: Prada, Salvatore Ferragamo, Burberry
Shoes: Valentino Garavani, Salvatore Ferragamo, Tod’s
Accessories: Burberry, Alexandra McQueen, Fendi
Timepieces: Daniel Wellington, Chopard, Thomas Earnshaw
PRE-OWNED
Bags: Chanel, Louis Vuitton, Prada
Small Leather Goods: Louis Vuitton, Chanel, Prada
Shoes: Christian Louboutin, Chanel, Salvatore Ferragamo
Accessories: Chanel, Hermès, Tiffany & Co.
NEW
Bags: Saint Laurent, Balenciaga, Givenchy
Small Leather Goods: Prada, Bottega Veneta, Miu Miu
Shoes: Valentino Garavani, Salvatore Ferragamo, Tod’s
Accessories: Fendi, Burberry, Bottega Veneta
Timepieces: Rolex, Frank Muller, Panerai
PRE-OWNED
Bags: Chanel, Hermès, Céline
Small Leather Goods: Chanel, Hermès, Louis Vuitton
Shoes: Salvatore Ferragamo, Chanel, Roger Vivier
Accessories: Chanel, Cartier, Hermès
Timepieces: Rolex, Cartier, Omega
NEW
Bags: Fendi, Burbery, Prada
Small Leather Goods: Balenciaga, Givenchy, Prada
Shoes: Valentino Garavani, Salvatore Ferragamo, Tod’s
Accessories: Burberry, Fendi, Alexander McQueen
PRE-OWNED
Bags: Louis Vuitton, Chanel, Salvatore Ferragamo
Small Leather Goods: Miu Miu
Shoes: Hermès
Accessories: Chanel, Gucci, Tiffany & Co.
NEW
Bags: Balenciaga, Fendi, Givenchy
Small Leather Goods: Balenciaga, Salvatore Ferragamo, Prada
Shoes: Tory Burch, Saint Laurent, Salvatore Ferragamo
. Accessories: Balenciaga, Bottega Veneta, Burberry
Timepieces: Daniel Wellington, Rolex, Chopard
PRE-OWNED
Bags: Chanel, Louis Vuitton, Prada
Small Leather Goods: Louis Vuitton, Chanel, Gucci
Shoes: Salvatore Ferragamo, Christian Louboutin, Prada
Accessories: Chanel, Hermès, Bvlgari
Timepieces: Rolex, Hermès, Omega
NEW
Bags: Prada, Balenciaga, Fendi
Small Leather Goods: Prada, Bottega Veneta, Salvatore Ferragamo
Shoes: Salvatore Ferragamo, Valentino Garavani, Tory Burch
Accessories: Fendi, Burberry, Bottega Veneta
Timepieces: Frank Muller, Daniel Wellington, Locman
PRE-OWNED
Bags: Chanel, Louis Vuitton, Prada
Small Leather Goods: Hermès, Louis Vuitton, Prada
Shoes: Chanel, Salvatore Ferragamo, Christian Louboutin
Accessories: Hermès, Bvlgari, Chanel
Timepieces: Rolex, Cartier, Omega
HONG KONG/
MACAU
Australia/New Zealand
CHINA
SINGAPORE
NEW
Bags: Balenciaga, Prada, Saint Laurent
Small Leather Goods: Prada, Salvatore Ferragamo, Bottega
Veneta
Shoes: Salvatore Ferragamo, Valentino Garavani, Tory Burch
Accessories: Balenciaga, Fendi, Bottega Veneta
Timepieces: Frank Muller, Rolex, Daniel Wellington
PRE-OWNED
Bags: Chanel, Louis Vuitton, Hermès
Small Leather Goods: Louis Vuitton, Chanel, Hermès
Shoes: Salvatore Ferragamo, Christian Louboutin, Chanel
Accessories: Chanel, Hermès, Bvlgari
Timepieces: Rolex, Cartier, Omega
Asia Luxury Index 2017 | R E E B O N Z04 Inside The World of Luxury

7. LOUIS VUITTON
fell to the third place in the
pre-owned bags category
although the total number of
transactions increased from 8%
to 13% between 2016 and 2017
8% 13%
201
6
201
7
R E E B O N Z | Asia Luxury Index 2017 Bags Lead The Luxury Stock Exchange 05
3x
New bags are 3x
more popular than
small leather goods
(2015 - 2017)
6in10Every 6 in 10 orders
are for a bag in 2016
and 2017.
12x
Pre-owned bags are 12x more
popular than jewellery from
2015 to 2017.
77%
Bags make up an average of 77% of total
transactions in 2016 and 2017, across
new and pre-owned categories.
NEW BAGS PRE-OWNED BAGS
BALENCIAGA
represented 9% and 10%
of new bag transactions in
2016 and 2017.
PRADA
stayed the same and remains
second in place making up 9%
and 7% of new bags sold in
2016 and 2017
SAINT LAURENT
remains the third best selling
brand, making up 9% and 6%
of new bags sold in 2016
and 2017.
CHANEL
continues to be the top brand
for pre-owned bags making up
32% of transactions in 2016 and
33% in 2017
9% 11%
201
6
201
7
9% 7%
201
6
201
7
9% 6%
201
6
201
7
32% 33%
201
6
201
7
HERMÈS
comes in as a new player as it
overtakes Louis Vuitton as the
2nd most sought-after brand in
pre-owned bags making up 14%
and 13% of total pre-owned
transactions in 2016 and 2017
14% 13%
201
6
201
7

8. Their styles are highly coveted by those who are discerning enough to only choose the best. Yes, these are the top
bags that have garnered the attention in our luxury space based on their total quantity sold in 2017.
Asia Luxury Index 2017 | R E E B O N Z06 The Hottest Bags of 2017
T H E
HOTTEST BAGS of 2017
1.
BALENCIAGA
CLASSIC METALLIC
EDGE MINI CITY
2.
3.
BURBERRY HOUSE
CHECK DERBY LEATHER
MEDIUM BANNER TOTE
4.
BURBERRY HORSEFERRY
CHECK SMALL
CANTERBURY TOTE
5.
BURBERRY HOUSE
CHECK LEATHER SMALL
MACKEN CROSSBODY
6.
FENDI SHOPPING
2JOURS PETITE TOTE
7.
GIVENCHY
SMALL ANTIGONA
8.
FENDI SMALL
BY THE WAY
10.
PRADA CITY CALF
SAFFIANO CAHIER BAG
PRADA SAFFIANO LUX
GALLERIA SHOPPING
BAG 28CM
9.
3.1 PHILLIP LIM
PASHLI MINI SATCHEL

9. R E E B O N Z | Asia Luxury Index 2017
Items classified under Accessories incude belts, earrings and jewellery.
The Brand Leaders 07
BRAND LEADERS
I N O N L I N E L U X U R Y S H O P P I N G
Pre-Owned
1. Chanel 1. Salvatore
Ferragamo
3. Chanel
2. Christian
Louboutin
2. Hermès
3. Hermès
2. Chanel
3. Cartier
1. Louis
Vuitton
A C C E S S O R I E S S H O E S S M A L L L E AT H E R G O O D S
New
1. Fendi 1. Salvatore
Ferragamo
2. Salvatore
Ferragamo
3. Bottega
Veneta
1. Prada
2. Valentino
Garavani
3. Tory Burch
3. Balenciaga
2. Burberry
A C C E S S O R I E S S H O E S S M A L L L E AT H E R G O O D S

10. Asia Luxury Index 2017 | R E E B O N Z08 Shoes & Apparel Making a Point
W I T H T H E S H I F T I N L U X U R Y D E M A N D S ,
WHAT'S THE NEXT BET?
With a slowdown in the demand for luxury bags, brands are turning to shoes and
apparels as avenues to increase overall sales, making them strong contenders for growth.
Top Growth By Brand
THE STELLAR PERFORMER
In the overall shoe sector (new and pre-owned), Stella McCartney, Kenzo
and Saint Laurent were the top three brands purchased. Stella McCartney
in particular, saw sales increase by 36% from 2016 to 2017.
Top Growth By Category
THE CASUAL CHAMPION
By overall category, sneakers saw the highest increase from 2016 to 2017.
Making a comeback from the 90s, this was no surprise considering that this
category was recognised as one of the top shoe trend in the luxury landscape.
Top Growth By Category & Country
THE GROWTH CHARTERS
Riding on the sneakers trend, the sales growth between 2016 and 2017,
in Hong Kong and China, with a leap of 48% and 186% respectively.
MAKING A POINT
Top Growth By Brand
BEST OF BURBERRY
In the overall apparels sector (new and pre-owned), Burberry, Gucci
and Kenzo topped the charts. Burberry in particular, saw an
astonishing increase of nine times in sales from 2016 to 2017!
Top Growth By Category
TAKE IT OUTSIDE
Comparing the overall category, outerwear* experienced the highest
increase in sales of four times from 2016 to 2017 followed by t-shirt
and knitwear/sweater that saw sales growing by 51% and 22% respectively.
*Jackets, Trenchcoats, Outercoats
Top Growth By Category & Country
THE GROWTH CHARTERS
In the t-shirt category, growth is seen across all markets from 2016 to 2017, with Hong Kong making a distinct increase of six times from 2016 to 2017.
In the outerwear category, the largest margin of growth was observed in Australia/New Zealand that saw sales catapulting 50 times from 2016 to 2017.
In the knitwear/sweater category, China had the highest sale increase by 17 times from 2016 to 2017.
APPARELS

11. SECTION2
S E C O N D L I F E
SHOPPERS SEEINGmore value in
Pre-Owned Luxury

12. Asia Luxury Index 2017 | R E E B O N Z10 The Wardrobe of Millenials
T H E
WARDROBE of MILLENNIALS
Emergence Of A New Breed In The Pre-Owned Category
According to the Luxury Daily, "The entire resale industry is
expected to grow from $18 billion in 2016 to $33 billion by 2021.
This data comes from retail think tank Fung Global Retail &
Technology, which released the "Fashion Re-Commerce Update"
report to dig into exactly how and why this category has been
taking off.
The reason for resale’s meteoric growth can be boiled down to a
few key concepts. For one, demographics can help explain this
phenomenon.
Millennials tend to have less money than their older counterparts
and are the primary drivers of resale sales as they hunt for the
best quality goods at the lowest prices. This is also aided by the
fact that many of them consider digging through resellers to find
the perfect piece a fun activity in itself, leading to even more sales.
We took a survey on millennials across seven countries, to find out
what are some key factors that they consider before making a
pre-owned luxury purchase.
Millennials shared that
they are more inclined to
purchase small leather
goods and shoes in the
pre-owned categories. But,
they are also interested in
apparels.
Millennials are most likely
to purchase pre-owned
luxury products once
every one to three
months.
Chanel is the top
purchased pre-owned
brand, taking up over 30%
of millennials' purchase
decisions, with Balenciaga
and Hermès following
behind. Prada and Gucci
are also pacing up in this
segment.
For most millennial
shoppers, the quality of
material, colour and
resale value of the item
take priority before
purchasing a pre-owned
item.
*Survey results represent individuals aged between 18 to 34 years old across Australia, China, Hong Kong, Indonesia, Malaysia, New Zealand and Singapore.

13. R E E B O N Z | Asia Luxury Index 2017 A Luxury Shopper’s Closet. What is it Worth? 11
A L U X U R Y S H O P P E R ' S C L O S E T
WHAT is it WORTH?
How many luxury bags do you use regularly? A recent survey conducted across
working professionals showed that a handful of these luxury investments still go unused.
Luxury Bags In The Closet
1 to 5
Total Cost
Up To $7,500
But About
60% ARE UNUSED!
That's An Estimated
Total Resale Value Of
$6,000

14. Asia Luxury Index 2017 | R E E B O N Z12 The State of Resale
T H E
STATE of RESALE
The idea of wanting luxury pieces that are no longer available in stores or investing in iconic items that have
stood the test of time, has contributed to a 40% sales growth in the pre-owned category at Reebonz. Consumers
looking to gain from their investments in bags like the Hermès Birkin look at the secondary markets where
resale values can run as high as 125% of its original retail price.
For some, the resale market has opened up avenues to buy sought-after brands at easier prices. The shifting
perceptions towards pre-owned luxury have certainly altered the state of resale and how consumers shop today.
We dig deeper and share a concise overview of insights shaping the pre-owned segment at Reebonz.
All values reflected are in Singapore dollars.
*Closets is a standalone C2C mobile app selling platform.
Best selling brands are Chanel,
Hermès and Louis Vuitton
The top brand sold is Chanel
with over $2.6 million in sales!
The best time to list and sell items
is between 9p.m. to 11p.m. SGT
Best days to sell are
Wednesday and Sunday
A purchase on Closets* is
made every 10 minutes
Apparels have the top sales growth
of 13% from 2016 to 2017
The average order value of a
pre-owned timepiece is 5 times
more than a brand new one
Chanel is the top searched brand
with over 11,600 searches from 2016
to 2017
The top seller in Singapore transacted
a total value of over $1.1 million
The top seller in Malaysia transacted
a total value of over $300,000
The top seller in Hong Kong transacted
a total value of close to $290,000
The top seller in Indonesia transacted
a total value of more than half a million
The top 5 established resale brands
sold are Chanel, Hermès, Louis Vuitton,
Prada and Balenciaga
The top 5 breakout resale brands
sold are Fendi, Coach, Tory Burch,
Michael Kors and Longchamp
2.6 mil

15. R E E B O N Z | Asia Luxury Index 2017 Here Today, Gone Tomorrow 13
H E R M È S L I N D Y
Selling Price: $12,000
Resale Price: $7,000
C É L I N E T R A P E Z E ( S m a l l )
Selling Price: $3,250
Resale Price: $1,800
C H A N E L B O Y ( M e d i u m )
Selling Price: $6,930
Resale Price: $4,800
H E R M È S K E L LY
Selling Price: $15,000
Resale Price: $12,000
H E R M È S O S T R I C H B I R K I N 3 0
Selling Price: $25,981
Resale Price: $28,000
Here today,
GONE
TOMORROW
We take a closer look at the list of pre-owned
luxury pieces which were sold within the day
they were listed on Closets!

16. Asia Luxury Index 2017 | R E E B O N Z14 Resale In The City
RESALE
in the CITY
We present four of our most influential cities in fashion today and
feature the brands that make it to their top 10 best-seller lists.
TOP TEN
Brands in
Hong Kong/Macau
Hermès
Chanel
Céline
Saint Laurent
Louis Vuitton
Balenciaga
Dior
Prada
Valentino
Gucci
Hong Kong/Macau
TOP TEN
Brands in
Indonesia
Chanel
Louis Vuitton
Hermès
Balenciaga
Gucci
Saint Laurent
Prada
Fendi
Tory Burch
Salvatore Ferragamo
Indonesia
TOP TEN
Brands in
Malaysia
Chanel
Hermès
Louis Vuitton
Dior
Prada
Saint Laurent
Balenciaga
Gucci
Burberry
Coach
Malaysia
TOP TEN
Brands in
Singapore
Hermès
Chanel
Louis Vuitton
Saint Laurent
Prada
Céline
Balenciaga
Gucci
Dior
Salvatore Ferragamo
Singapore

17. Accessories (include timepieces and jewellery)
R E E B O N Z | Asia Luxury Index 2017 What Consumers Are Buying 15
2
0
1
6
NEW
PRE-OWNED
2
0
1
7
NEW
PRE-OWNED
Bags | Shoes | SmallLeatherGoods | Accessories
W H AT
CONSUMERS are BUYING

18. W I T H A N E W B R E E D O F S H O P P E R S ,
WHAT ARE THE
Blue Chip Brands? SECTION3

19. R E E B O N Z | Asia Luxury Index 2017 Taking Stock of Investment-Worthy Brands 17
TA K I N G S T O C K O F
INVESTMENT-WORTHY
BRANDS
Most Valuable Brands & Products
Based on Reebonz sales data in 2016 and 2017. Resale value is derived from products sold within one year in excellent condition with full packaging.
GO-TO PIECES
These bags fetch higher
prices in comparison to
their original retail price.
HERMÈS ETOUPE
TOGO BIRKIN 35
Resale Index:
143% of Retail Price
RELIABLE BETS
These bags hold their
value well despite being a
pre-owned luxury item.
STEADY DEMAND
These bags sell at a less
expensive price but still
attract a good market of
second-hand buyers.
1. HERMÈS TOILE
OFFICIER TAURILLON
CLEMENCE
BIRKIN 35
Resale Index:
140% of Retail Price
2.
CHANEL BOY
(MEDIUM)
Resale Index:
69% of Retail Price
3.
HERMÈS LINDY
Resale Index:
58% of Retail Price
4.
GUCCI SOHO
Resale Index:
56% of Retail Price
5.
CÉLINE TRAPEZE
(SMALL)
Resale Index:
55% of Retail Price
6.
PRADA
SAFFIANO LUX
Resale Index:
53% of Retail Price
7.
DIOR LADY BAG
Resale Index:
46% of Retail Price
8.
SALVATORE
FERRAGAMO
VARA BAG
Resale Index:
46% of Retail Price
9.
LOUIS VUITTON
SPEEDY
Resale Index:
45% of Retail Price
10.

20. Asia Luxury Index 2017 | R E E B O N Z18 The Unbreakable Birkin
T H E
UNBREAKABLE BIRKIN
Indisputably, it's the holy grail of luxury bags.
Putting aside the common investments of stocks and gold, a study from the Baghunter revealed that the value of Hermès Birkin handbags
has increased by 20 percent since January 2016. This is further substantiated by the increase in purchase for limited edition pieces, rising
up by 20% in recent years.
An affinity for luxury might be thought of as a vice, but it doesn’t always have to be a frivolous splurge. Perhaps, the best compromise is then
to choose luxury that has the best appreciation value, or the brands that are the most coveted.
Fact: In Reebonz, a pre-owned Hermès Etoupe Togo Birkin 35
was sold at a resale value of 143%!
Average Rise in Resale Value for Birkins Since 2017
Based on resale value transacted on Reebonz in 2017
Etoupe Togo
Birkin 35
50%
100%
150%
0%
Toile Officier
Taurillon Clemence
Birkin 35
Ostrich
Birkin 30
Swift
Birkin 25
Orange Poppy
Taurillon Clemence
Birkin 35
Griolet Tadelakt
Birkin 35
Increased
by 43%
Increased
by 40%
Increased
by 25%
Increased
by 21%
Increased
by 13%
Increased
by 12%

21. R E E B O N Z | Asia Luxury Index 2017 Making The Birkin Investment 19
A N AT O M Y O F A
BIRKIN
TURNLOCK
The turning knob that
hooks the lock
PLAQUE
A metal hardware on each
leather strap (sangle) that
clasps over the turnlock
CLOCHETTE
The leather lanyard and
bell to hold keys
PONTET
Metal brackets on
the bag that hold
the buckle straps firmly
SANGLES
The two leather buckle straps
that help fasten the bag
‘H’ PADLOCK
M A K I N G T H E
BIRKIN INVESTMENT
"With a rich heritage of over 180 years and intricate craftsmanship that is still practiced
by artisans today, Hermès has a legacy which falls under the ultra-luxury range,
apart from the mainstream luxury. That said, during bad economic times,
luxury markets have a tendency to suffer but the ultra-luxury market can
withstand economic factors that affect other industries."
- DANIEL LIM, Co-founder, REEBONZ
$45,000
Resale value of a pre-owned
HERMÈS MATTE FAUVE
BIRKIN FABULOUS 35CM
Price of two Honda Civic cars
in the United States of America
$65,000
Resale value of a pre-owned
HERMÈS BORDEAUX POROSUS
CROCODILE 30CM BIRKIN BAG
PALLADIUM PHW
That's three times the
average salary of a CEO
$29,000
Resale value of a pre-owned
HERMÈS BIRKIN
30 BLUE NUIT
Price of sailing to the Caribbean
luxuriously over 25 times!
$35,000
Resale value of a pre-owned
HERMÈS BIRKIN 30CM
BUBBLEGUM GHW LEATHER
CHEVRE STAMP T
According to a study, you can travel
first class on a top-rated airline twice
(and still have some balance left)!
*All values reflected are in Singapore dollars.

22. Asia Luxury Index 2017 | R E E B O N Z20 Blue Chip Brands
T O P 3
BLUE CHIP BRANDS
Key facts and figures about the top three luxury brands
and how they perform on Reebonz.
L O U I S V U I T T O N | U S $ 2 9 . 2 B I L L I O N
The increase in the number of
pre-owned Louis Vuitton bags
sold from 2016 to 2017.
1.5x
1
3
2
The approximate cost savings a shopper can gain
from purchasing a pre-owned Louis Vuitton
Speedy (30 cm) bag instead of a brand new piece.
53%
H E R M È S | U S $ 2 3 . 4 B I L L I O N
The increase in the number
of pre-owned Hermès bag
sold from 2016 to 2017.
4x
The increase in demand
for new Hermès bags
from 2016 to 2017.
4x
C H A N E L | U S $ 1 1 B I L L I O N
The increase in the number
of pre-owned Chanel bags
sold from 2016 to 2017.
1.6x
The approximate savings from purchasing
a pre-owned Chanel Boy (Medium)
instead of a brand new piece.
30%
The resale value of an
Hermès Kelly could go
as high as 125% of its
retail price.
125%
Current brand estimated value according to Millward Brown

23. A search for greater luxury value and experience
As a trusted online luxury platform for buying and selling the widest range of new and pre-owned luxury, Reebonz
has carved a space for catering to the various needs of its luxury consumers. In making the whole shopping experi-
ence credible, easy and seamless, it becomes imperative that authenticity is thoroughly reinforced. Empowered
by the digital landscape and social networks, consumers in the present day are seen as critics and curators of their
own luxury consumption. And with the growing demand of pre-owned luxury,
the focus of authenticity has naturally expanded, especially for ultra-luxury pieces like the Hermès.
“As it is becoming an increasingly lucrative industry, counterfeiters are becoming more in-tune with consumer
demand and employing advanced technology to mask their identity online from law enforcement." cites Helen
Saunders, Head of Intelligence and Operations at INCOPRO, London. As sellers in the resale market are turning
out to be some of the worst offenders, it becomes critical for established online retailers like Reebonz
to champion their authenticity guarantee.
T H E VA L U E of
AUTHENTICITY
R E E B O N Z | Asia Luxury Index 2017 The Value of Authenticity 21

24. Asia Luxury Index 2017 | R E E B O N Z22 How Does Reebonz Authenticate?
THE REEBONZ DNA
One of the company's unique DNA lies in its in-house capabilities in authentication.
Having a team of internationally-trained ateliers, this allows the brand to
authenticate a range of items from leather products, shoes, accessories, timepieces
and jewellery.
IN-HOUSE CAPABILITIES
Advocating authenticity, Reebonz practices a few principles in ensuring all products
meet the highest standards of quality.
For leather goods, in-house artisans inspect for signature elements and unique
characteristics of each product (eg: logo, colour, hardware, etc). For timepieces, each
item goes through the eyes of skilled watchmakers, undergoing a 7-point check-up
certification. For jewellery (diamonds and gemstones), the atelier will provide an
unbiased analysis, covering the jewel's quality and any internal and external
characteristics it may possess.
Reebonz has also adopted an authentication tool that marks newly arrived products
in its warehouse with an invisible ink-like pen so that the company knows when an
item that’s already gone through Reebonz’s certification process comes back in for
sale. This greatly improves efficiency without compromising the accuracy of
verifying product authentication, supporting the fluid operation of its ecosystem
model.
REINFORCING THE HIGHEST STANDARDS OF QUALITY
Acknowledging the growing sophistication of counterfeiters, Reebonz continues to
build its capabilities in authentication to combat this problem. The key goal is to
provide a trusted environment that safeguards consumers' needs and reassures
them that every purchase made on the site is authentic.
*Reference: Deloitte - Global Powers of Luxury Goods 2017
H O W does R E E B O N Z
AUTHENTICATE

25. LuxuryTOMORROW
R E E B O N Z | Asia Luxury Index 2017 How Does Reebonz Authenticate? 23
THE FUTURE OF THE
LUXURY STOCK EXCHANGE
Reebonz's founders deconstruct luxury shopping
in the next decade
For Reebonz, maintaining its status as the number one online
luxury retailer in Southeast Asia involves rapid experimentation
and innovation to stay aligned with consumers’ changing luxury
consumption journey.
“Strengthening our authenticity capabilities is but one of the
many factors we work on to build our credibility and reputation
as a trusted online luxury brand. With the proliferation of online
shopping options, consumers are placing their loyalty with
brands that best tailor their experiences to them. We’ve
essentially created a luxury ecosystem that holistically
addresses the needs of today’s luxury consumer. But, this service
needs to be personalised to inject relevancy at the right
moments of their journey with us, distinguishing Reebonz from
the competition,” said Samuel Lim, CEO of Reebonz.
Machine-driven personalisation is a trend the founders of
Reebonz – Samuel Lim, Daniel Lim and Benjamin Han – believe
will take cornerstone in how luxury shopping decisions will be
made. “Products need to appeal at a more visceral level.
Consumers, especially the millenials, are more interested in how
the product relates to their lifestyle. Machine learning presents
this huge opportunity of creating unique experiences that goes
far beyond what the human mind can generate,” said Benjamin
Han, Regional General Manager, Reebonz.
While some may question user-generated content (UGC) as a
passing fad, Reebonz sees this as a continuing trend that will be
focused on in 2018. Seeding content from customers in contex-
tually relevant moments of the browsing experience builds trust
and reassurance. “Getting consumers involved in sharing their
experience with the product and service doesn’t just build
loyalty but it’s also a powerful social proofing tool that helps
shoppers bypass the instinct to go directly for the lowest priced
item. It peels away the uncertainty especially for first time
visitors and adds authenticity to the shopping experience,”
remarked Daniel Lim, Chief Brand Officer, Reebonz.
It is evident that a shopping experience that feels personal and
continues to be driven by the inherently social nature of this
activity takes centre stage in creating value for the modern
luxury consumer. While Reebonz continues to work on the
fundamental elements that cements its approach to delivering
luxury as a service, its founders have their sights firmly rooted on
trends indicative of building deeper relationships with their
consumers.ttt

28. REEBONZ LIMITED 5 Tampines North Drive 5, Singapore 528548 | TEL (65)6499-9469 | FAX (65)6499-9446 | WEB www.reebonz.com
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