The document discusses strategies for developing natural anti-aging skincare products, outlining the progression of anti-aging ingredients from antioxidants and peptides in earlier decades to more recent focuses on inflammageing, biomimicry, and extending cellular longevity. It also introduces several natural anti-aging product lines from a company, describing their ingredients and strategies including peptides from milk and plants, antioxidants from fruits and herbs, and compounds targeting inflammation and collagen production.

1. 10 years younger the natural way
Natural and Organic Products Europe
2013

2. Who are we?
• Development team behind
NUDE Skincare
• Combined 20+ years of
experience in creating and
launching natural personal
care ranges
• 2 brands owned and
developed in house
• Numerous consulting projects
helping others do the same

3. How the skin ages

4. Anti ageing strategy progression
2010’s
• Inflammageing
2000’s • Biomimicry
• Peptides • Extending
1990’s • Pigmentation longevity
• Anti oxidants,
1980’s Vitamins
• Exfoliation
1960’s / (AHAs)
1970’s
• Moisturisation
Source: P&G fine lines and wrinkles update

5. • Launched 2007
• Anti ageing strategy based on
milk peptides, plant and
vitamin based anti oxidants
and barrier reinforcement
(prebiotics)

6. • Launched 2009
• Anti ageing strategy based on
hibiscus and coconut
peptides, natural plant based
anti oxidants (goji berry,
acerola)

7. Antioxidants

8. Natural sources of antioxidants (many!)
• Goji berry • Tea • Vitamin A
• Acai • Grape seed (bioretinol)
• Pycnogenol extract • Vitamin C
• Lycopene • Coffeeberry • Vitamin E
• Reservatrol • CoQ10
Plant
Polyphenols Vitamins
derived

9. Peptides
Carrier peptides
•Delivers ingredients
(eg copper) into the
skin
“Botox like”
•Decreases muscle
movement
Signal peptides
•Triggers wound
healing mechanisms
and increases
collagen production
Source: Cosmeceutical science in clinical practice

10. How natural peptides compare
0%
Matrixyl Milk Argireline Hibiscus
-5% Peptides Peptides
Wrinkle depth reduction
-10%
Signal peptides
-15%
Botox like
-20%
-25%
-30%

11. • Launched 2012
• First certified organic
cosmeceutical range
• Anti ageing strategy based
on biomimicry and
inflammaging

12. Biomimicry
• Antarctic glycoproteins reinforce the ECM using survival tactics
developed in the extreme cold
• Wrinkle depth reduced by 44% and collagen increased by 120%

15. Reduction in inflamageing
0
IL1 Sub P TNF MMP1
-0.1
-0.2
Anti leukine
-0.3
Sea Mayweed
-0.4
-0.5
-0.6

16. The next frontier:
Extending cellular longevity and vitality
Situin 6 gene expression Mitochondrial ATP
3 1.4
2.5 1.2
1
2
0.8
1.5
0.6
1
0.4
0.5 0.2
0 0
Baseline Revinage Baseline Kalparaine

17. More information
For sales or consulting enquiries:
laura@goodventures.co.uk
0844 9910061
www.evolvebeauty.co.uk
www.s5skincare.com