The document provides tips for optimizing a LinkedIn profile, including having a professional photo, writing an impactful headline and summary, focusing experience descriptions on achievements and results rather than tasks, using specific and quantifiable details, highlighting leadership accomplishments, and growing one's professional network by joining relevant groups. It encourages growing one's network to over 500 connections and provides examples of product management groups to join.
Jacksonvillle, FL Dreamforce Global Gathering DeckMarc Lester
This is the presentation used during the Jacksonville, FL Dreamforce Global Gathering session. it provides the highlights from Salesforce's ultimate conference "Dreamforce".
119 Top 10 Tips for a Rockin' Product Management LinkedIn ProfileProductCamp Boston
Presenter: Mira Wooten
Mira Wooten, Head of Recruiting at the 280 Group, will present her top 10 tips for Product Management/Marketing LinkedIn Profiles. Whether you're looking for a new job, colleagues to network with, or candidates to join your team, your LinkedIn profile is the first stop. Bring your questions as this is always a very interactive discussion.
Mira Wooten, Solution Manager at the 280 Group, manages the contingent search and training solutions for Product Managers and Product Marketing Managers for the 280 Group.
Optimizing the function of Product Management will reap huge benefits for a company. By up-leveling the process, people and tools in a holistic manner an organization can boost revenues and profits greatly. In fact, the 280 Group's Product Management Team Challenges survey showed that Product Managers believe that the profitability at their company would increase an average of 34% if Product Management were fully optimized. Yet 66% of respondents had no optimization plan to make this happen.
In this webcast you'll learn what the key factors are to optimize, how to measure and benchmark them and how to create a plan for doing so. Included will be a plan outline for Product Management optimization as well as strategies and tips based on the experiences of the 280 Group, who has transformed hundreds of Product Management organizations over the past 18 years.
Join Brian Lawley, CEO and Founder of the 280 Group, the world's leading Product Management and Product Marketing consulting and training firm, for this webinar. Brian is a Certified Product Manager, Certified Product Marketing Manager and an Agile Certified Product Manager. He is the author of five bestselling Product Management books, former President of the Silicon Valley Product Management Association and is the recipient of the AIPMM Excellence in Product Management Thought Leadership Award.
Product management and product ownership how to succeed with agile teams aipmmAIPMM Administration
Agile development has changed the face of Product Management and introduced the new role of Product Owner. In its recent “Challenges in Product Management” study, the 280 Group found that 70% of companies doing Agile indicated that their Product Managers are also Product Owners. As such it’s critical that you understand the roles and how it will impact your current position and career future. Join us for this webinar where we’ll clarify the difference in the roles and responsibilities, provide tips and strategies for working more effectively with Agile teams no matter what your role is and help you build a plan for developing the skills and knowledge you need to be an Agile superstar and Product Leader.
Join Brian Lawley, CEO and Founder of the 280 Group, the world’s leading Product Management and Product Marketing consulting and training firm, for this webinar. Brian is a Certified Product Manager, Certified Product Marketing Manager and an Agile Certified Product Manager. He is the author of five bestselling Product Management books, former President of the Silicon Valley Product Management Association and is the recipient of the AIPMM Excellence in Product Management Thought Leadership Award.
Five critical strategies to succeed in your product management careerAIPMM Administration
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level?
The answer is simple - those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you'll need to understand how to get there. And you'll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
These slides from the webinar will present the findings of the research, will show you exactly what you need to do to move forward and will result in you walking away with a concrete and specific plan of action.
This presentation will show you how to take your Product Management process, tools and team to the next level and set you up to make a huge impact in your company. And it will help you as a Product Manager, Director or Vice President to build a plan for getting your team to excellence so they deliver great results and dramatically move your career forward. All attendees will also receive a copy of two of Brian's books, Optimal Product Process and The Phenomenal Product Manager.
Jacksonvillle, FL Dreamforce Global Gathering DeckMarc Lester
This is the presentation used during the Jacksonville, FL Dreamforce Global Gathering session. it provides the highlights from Salesforce's ultimate conference "Dreamforce".
119 Top 10 Tips for a Rockin' Product Management LinkedIn ProfileProductCamp Boston
Presenter: Mira Wooten
Mira Wooten, Head of Recruiting at the 280 Group, will present her top 10 tips for Product Management/Marketing LinkedIn Profiles. Whether you're looking for a new job, colleagues to network with, or candidates to join your team, your LinkedIn profile is the first stop. Bring your questions as this is always a very interactive discussion.
Mira Wooten, Solution Manager at the 280 Group, manages the contingent search and training solutions for Product Managers and Product Marketing Managers for the 280 Group.
Optimizing the function of Product Management will reap huge benefits for a company. By up-leveling the process, people and tools in a holistic manner an organization can boost revenues and profits greatly. In fact, the 280 Group's Product Management Team Challenges survey showed that Product Managers believe that the profitability at their company would increase an average of 34% if Product Management were fully optimized. Yet 66% of respondents had no optimization plan to make this happen.
In this webcast you'll learn what the key factors are to optimize, how to measure and benchmark them and how to create a plan for doing so. Included will be a plan outline for Product Management optimization as well as strategies and tips based on the experiences of the 280 Group, who has transformed hundreds of Product Management organizations over the past 18 years.
Join Brian Lawley, CEO and Founder of the 280 Group, the world's leading Product Management and Product Marketing consulting and training firm, for this webinar. Brian is a Certified Product Manager, Certified Product Marketing Manager and an Agile Certified Product Manager. He is the author of five bestselling Product Management books, former President of the Silicon Valley Product Management Association and is the recipient of the AIPMM Excellence in Product Management Thought Leadership Award.
Product management and product ownership how to succeed with agile teams aipmmAIPMM Administration
Agile development has changed the face of Product Management and introduced the new role of Product Owner. In its recent “Challenges in Product Management” study, the 280 Group found that 70% of companies doing Agile indicated that their Product Managers are also Product Owners. As such it’s critical that you understand the roles and how it will impact your current position and career future. Join us for this webinar where we’ll clarify the difference in the roles and responsibilities, provide tips and strategies for working more effectively with Agile teams no matter what your role is and help you build a plan for developing the skills and knowledge you need to be an Agile superstar and Product Leader.
Join Brian Lawley, CEO and Founder of the 280 Group, the world’s leading Product Management and Product Marketing consulting and training firm, for this webinar. Brian is a Certified Product Manager, Certified Product Marketing Manager and an Agile Certified Product Manager. He is the author of five bestselling Product Management books, former President of the Silicon Valley Product Management Association and is the recipient of the AIPMM Excellence in Product Management Thought Leadership Award.
Five critical strategies to succeed in your product management careerAIPMM Administration
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level?
The answer is simple - those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you'll need to understand how to get there. And you'll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
These slides from the webinar will present the findings of the research, will show you exactly what you need to do to move forward and will result in you walking away with a concrete and specific plan of action.
This presentation will show you how to take your Product Management process, tools and team to the next level and set you up to make a huge impact in your company. And it will help you as a Product Manager, Director or Vice President to build a plan for getting your team to excellence so they deliver great results and dramatically move your career forward. All attendees will also receive a copy of two of Brian's books, Optimal Product Process and The Phenomenal Product Manager.
Product Management Success Guide with Shutterfly’s former Director of PMProduct School
Former Director of Product Management at Shutterly, Mike Goos, talked about how you can define your role on the product team and perform a personal gap analysis.
He also discussed how you can take ownership while not stepping on toes by scoring yourself on the 4 pillars of product management: marketing, business, technical and communication style. He gave recommendations for helpful tools and supplemental training.
Write YOUR Killer Product Vision - sv pcamp mar-18Roger Snyder
In this deck, you’ll learn the key techniques for writing your Product Vision. At Silicon Valley Product Camp '18, we led a workshop using these slides for participants to write their own first draft product vision, then work with myself and Pam Schure and Colleen O'Rourke from 280 Group to further refine them.
How to Be a Successful Product Manager by fmr Microsoft Lead PMProduct School
Product Management is a function that means different things to different organizations. No matter what any organization decides to name this function, the role of a Product Manager is extremely critical. If there was any time to be in a product management role, the time is NOW.
Richa shared how she cracked into product management function, some of the moves you can make that will build a strong foundation for you today and how to bring maturity over time.
Product Anonymous - Level Up with a Bespoke Product Management Capability Fra...Product Anonymous
Aaron Hardy, VP of Product at PageUp, shares his experience of creating a company-specific framework for evaluating the capabilities of a product management team at various levels. He explores publicly available resources and provides examples of how to apply the framework. Additionally, he talks about how individuals can create a framework & take initiative in their own professional development.
All about agile certified product management and product ownerAIPMM Administration
Agile development has dramatically changed how software is delivered as well as the role of the Product Manager when working with their teams. The 280 Group Product Management Challenges survey showed that of those companies doing Agile, 70% of the Product Managers were ALSO Product Owners. Yet less than 2% of Product Managers have been trained on either role. Without a thorough understanding and deep expertise of Agile methods, such as Scrum, Lean, XP and Kanban, the Product Manager and/or Product Owner can'ÃÂt effective lead the team and drive the strategy and development of their products.
This webinar will provide all of the details about the AIPMM Agile Certified Product Manager and Product Owner credential and the 280 Group course that prepares you for taking the exam. Unlike other Agile credentials and courses that teach ONLY Product Owner information, this class teaches everything you would learn in a Product Owner course (all of the topics of a CSPO Certified Scrum Product Owner course) PLUS it teaches you the core Product Management and team leadership skills you need to succeed. After taking the course and passing the certification exam you'll be an expert in Agile and will be able to effectively lead your team. You'll also have a worldwide standard certification that shows you thoroughly understand Agile, which will help you get your next promotion and open up other opportunities.
Topics that will be covered include:
- What Agile is, and why you MUST gain a deep understanding of how it works
- The roles of the Product Manager and the Product Owner
- Key skills you must have to succeed with an agile team
- What the certification course and exam cover, and why they are critical to your career success
Join Brian Lawley, CEO and Founder of the 280 Group, the world's leading Product Management and Product Marketing consulting and training firm, for this webinar. Brian is a Certified Product Manager, Certified Product Marketing Manager and an Agile Certified Product Manager. He is the author of five bestselling Product Management books, former President of the Silicon Valley Product Management Association and is the recipient of the AIPMM Excellence in Product Management Thought Leadership Award.
Analytics is the hottest commodity on the job market today. Everyone wants to be an analyst and everyone wants analysis to inform their decisions. However barely scratching the surface reveals some disconnect between the Analyst community and their stakeholders ranging from expectations of actionability, to be able to understand the insights on the stakeholders side and the quality of problems being solved and the insights being acted up on from the analyst side. It leads to significant heartburn, churn and lost business opportunity. This presentation is a discussion on the drivers of the issues, possible solutions leveraging analytics and a framework for objective measurement of performance/contribution/action and growth & development. This was presented at TM Forum Live 2016 at Nice,France.
ORM is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness
The MVP (Minimum Viable Product), largely popularized by Lean Startup, plays a critical role in Lean product validation. It is the most important test to demonstrate that product-market fit has been achieved. Yet teams are often unclear what an MVP is and how to prioritize it versus other research options.
Attendees will learn:
1. A practical definition for an MVP
2. Why getting to an MVP is a critical team priority
3. The three steps, and the two types of tests, used in lean validation
4. A testing framework to select the correct experiments for validation
5. How lean principles were applied in B2B and B2C situations to get to an MVP and beyond
In this webinar, Lean product management expert Greg Cohen (author of Lean Product Management, Agile Excellence for Product Managers, and 42 Rules of Product Management) and 280 Group Founder/CEO Brian Lawley (author of Product Management for Dummies) will shed light on the history of the MVP, how it fits into Lean product validation, and how three different companies approached the MVP in new product introductions with a focus on B2B situations.
PulseCheck2016 How we make customer success a company-wide priorityGainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Learn how you can partner with Demand Metric to reach our audience of 40,000+ senior marketing professionals, develop thought-leadership content, and work with the leading analyst firm for Marketers.
Case Study: Oppenheimer Funds Brings IT to the People with ITSM Self-Service...CA Technologies
Are you making the most of the fact that your service management program is IT's face to the business? It's not enough to drive user adoption--they must want to use it. We need to put the consumer first in all interactions with IT, whether via a user interface or direct person-to-person. Hear the whys and hows of successfully deploying, innovating and modernizing self-service and service catalogs to make the most business impact.
For more information, please visit http://cainc.to/Nv2VOe
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
Transforming the Content Standard by SkywordSkyword Inc.
With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise marketers have expanded their content marketing, and 47 percent have invested in analytics technology over the past year.
Join Skyword’s own Content Standard team, Tricia Travaline, Chief Marketing Officer, Ted Karczewski, Managing Editor of the Content Standard, and Adam Vavrek, Director of Marketing Operations, to learn how they transformed their own model to focus on proving the ROI of brand storytelling. Discover how the team:
Engages its audience across channels
Uses content performance to influence its editorial calendar
Follows its audience from first touch point through to conversion
Product Management Success Guide with Shutterfly’s former Director of PMProduct School
Former Director of Product Management at Shutterly, Mike Goos, talked about how you can define your role on the product team and perform a personal gap analysis.
He also discussed how you can take ownership while not stepping on toes by scoring yourself on the 4 pillars of product management: marketing, business, technical and communication style. He gave recommendations for helpful tools and supplemental training.
Write YOUR Killer Product Vision - sv pcamp mar-18Roger Snyder
In this deck, you’ll learn the key techniques for writing your Product Vision. At Silicon Valley Product Camp '18, we led a workshop using these slides for participants to write their own first draft product vision, then work with myself and Pam Schure and Colleen O'Rourke from 280 Group to further refine them.
How to Be a Successful Product Manager by fmr Microsoft Lead PMProduct School
Product Management is a function that means different things to different organizations. No matter what any organization decides to name this function, the role of a Product Manager is extremely critical. If there was any time to be in a product management role, the time is NOW.
Richa shared how she cracked into product management function, some of the moves you can make that will build a strong foundation for you today and how to bring maturity over time.
Product Anonymous - Level Up with a Bespoke Product Management Capability Fra...Product Anonymous
Aaron Hardy, VP of Product at PageUp, shares his experience of creating a company-specific framework for evaluating the capabilities of a product management team at various levels. He explores publicly available resources and provides examples of how to apply the framework. Additionally, he talks about how individuals can create a framework & take initiative in their own professional development.
All about agile certified product management and product ownerAIPMM Administration
Agile development has dramatically changed how software is delivered as well as the role of the Product Manager when working with their teams. The 280 Group Product Management Challenges survey showed that of those companies doing Agile, 70% of the Product Managers were ALSO Product Owners. Yet less than 2% of Product Managers have been trained on either role. Without a thorough understanding and deep expertise of Agile methods, such as Scrum, Lean, XP and Kanban, the Product Manager and/or Product Owner can'ÃÂt effective lead the team and drive the strategy and development of their products.
This webinar will provide all of the details about the AIPMM Agile Certified Product Manager and Product Owner credential and the 280 Group course that prepares you for taking the exam. Unlike other Agile credentials and courses that teach ONLY Product Owner information, this class teaches everything you would learn in a Product Owner course (all of the topics of a CSPO Certified Scrum Product Owner course) PLUS it teaches you the core Product Management and team leadership skills you need to succeed. After taking the course and passing the certification exam you'll be an expert in Agile and will be able to effectively lead your team. You'll also have a worldwide standard certification that shows you thoroughly understand Agile, which will help you get your next promotion and open up other opportunities.
Topics that will be covered include:
- What Agile is, and why you MUST gain a deep understanding of how it works
- The roles of the Product Manager and the Product Owner
- Key skills you must have to succeed with an agile team
- What the certification course and exam cover, and why they are critical to your career success
Join Brian Lawley, CEO and Founder of the 280 Group, the world's leading Product Management and Product Marketing consulting and training firm, for this webinar. Brian is a Certified Product Manager, Certified Product Marketing Manager and an Agile Certified Product Manager. He is the author of five bestselling Product Management books, former President of the Silicon Valley Product Management Association and is the recipient of the AIPMM Excellence in Product Management Thought Leadership Award.
Analytics is the hottest commodity on the job market today. Everyone wants to be an analyst and everyone wants analysis to inform their decisions. However barely scratching the surface reveals some disconnect between the Analyst community and their stakeholders ranging from expectations of actionability, to be able to understand the insights on the stakeholders side and the quality of problems being solved and the insights being acted up on from the analyst side. It leads to significant heartburn, churn and lost business opportunity. This presentation is a discussion on the drivers of the issues, possible solutions leveraging analytics and a framework for objective measurement of performance/contribution/action and growth & development. This was presented at TM Forum Live 2016 at Nice,France.
ORM is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness
The MVP (Minimum Viable Product), largely popularized by Lean Startup, plays a critical role in Lean product validation. It is the most important test to demonstrate that product-market fit has been achieved. Yet teams are often unclear what an MVP is and how to prioritize it versus other research options.
Attendees will learn:
1. A practical definition for an MVP
2. Why getting to an MVP is a critical team priority
3. The three steps, and the two types of tests, used in lean validation
4. A testing framework to select the correct experiments for validation
5. How lean principles were applied in B2B and B2C situations to get to an MVP and beyond
In this webinar, Lean product management expert Greg Cohen (author of Lean Product Management, Agile Excellence for Product Managers, and 42 Rules of Product Management) and 280 Group Founder/CEO Brian Lawley (author of Product Management for Dummies) will shed light on the history of the MVP, how it fits into Lean product validation, and how three different companies approached the MVP in new product introductions with a focus on B2B situations.
PulseCheck2016 How we make customer success a company-wide priorityGainsight
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Learn how you can partner with Demand Metric to reach our audience of 40,000+ senior marketing professionals, develop thought-leadership content, and work with the leading analyst firm for Marketers.
Case Study: Oppenheimer Funds Brings IT to the People with ITSM Self-Service...CA Technologies
Are you making the most of the fact that your service management program is IT's face to the business? It's not enough to drive user adoption--they must want to use it. We need to put the consumer first in all interactions with IT, whether via a user interface or direct person-to-person. Hear the whys and hows of successfully deploying, innovating and modernizing self-service and service catalogs to make the most business impact.
For more information, please visit http://cainc.to/Nv2VOe
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
Transforming the Content Standard by SkywordSkyword Inc.
With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise marketers have expanded their content marketing, and 47 percent have invested in analytics technology over the past year.
Join Skyword’s own Content Standard team, Tricia Travaline, Chief Marketing Officer, Ted Karczewski, Managing Editor of the Content Standard, and Adam Vavrek, Director of Marketing Operations, to learn how they transformed their own model to focus on proving the ROI of brand storytelling. Discover how the team:
Engages its audience across channels
Uses content performance to influence its editorial calendar
Follows its audience from first touch point through to conversion
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
