1. MARKETING GOOD HEALTH
Rachel Fedor, Marketing Strategy Director
Rachel@BaldwinPublishing.com
1.800.705.6522

2. 10 Strategies
Build Friends and Chatter
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

3. 1/3 of consumers use social media for healthcare
• 36% want to see what other consumers say about medication or treatment
• 35% use social media for seeking or sharing medical information
• 41% say Facebook influences their choice of a specific hospital
• 62% of 18-24yr olds look for nutrition,exercise
and weight loss information
Source: Fiercehealthcare.com
www.BaldwinPublishing.com
rachel@baldwinpublishing.com
1.800.705.6522

4. • Create a presence
• Monitor Facebook updates
• Integrate with web and
email marketing
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

5. Have you checked out any health e-cooking recipes lately? We’ve
added some yummy (and a bit more health conscience) recipes in
preparation for Cinco de Mayo!
Post Shareable Content
• Recipes
• Nutrition Tips
• Fitness
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

6. • Hospital events
• Recipes
• Fitness tips
• Cooking videos
• Simple “How To”
• Meet the Doctor
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

7. • Recipes for Mother’s Day,
Football parties, Holidays…
• Events for Heart Month,
Diabetes
• Health Tips
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

8. Targeted Pages
• Moms
• Bariatric Patients
• Heart Patients
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

9. www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

10. www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

11. www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

12. www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

13. • Healthy Recipes
• Kid’s Recipes
• Fitness Content
• Wellness Articles
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

14. Integrate with Pinterest and Twitter
www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

15. You may also like
these Webinars:
• How to use
for Healthcare
MARKETING GOOD HEALTH
• How to use
content to find patients
Contact:
Rachel Fedor, Marketing Strategy Director
Rachel@BaldwinPublishing.com
1.800.705.6522