The magazine faced several challenges including a lack of audience, weak initial funding, poor advertising and distribution, flawed web product models, misguided or poorly executed editorial content, poor timing, failure to develop its brand, overly narrow targeting of readers, and absence of a business plan. These issues made it difficult for the magazine to succeed.

1. 1. The magazine has no audience .

2. 2. Weak initial funding.

3. 3. Lack of advertising

4. 4. Distribution roadblocks

5. 5. Poor models for web products

6. 6. Mistargeted or poorly executed editorial

7. 7. Launching at the wrong time.

8. 8. Failure to develop the brand.

9. 9. Over- segmenting the audience.

10. 10. Lack of a business plan.